Amalonda otchuka kwambiri padziko lonse ndi Russia

Masiku ano, ambiri amafuna kutsegula bizinesi zawo ndipo potero amalandira ufulu wawo. Koma dziko la bizinesi si lophweka ngati lingathe kuoneka poyamba. Pano pali malamulo apadera omwe ndi amphamvu okha omwe amapulumuka. Osati popanda chifukwa odziwika bwino amalonda amalangiza omvera kuti nthawi zonse adzatsegule makutu awo, mpikisano winawo angadye mumphindi umodzi.

Koma kodi mungamvetse bwanji zomwe zili padziko lapansi pomwe ndalama zazikulu zikulamulira? Yankho lake ndi losavuta: kuphunzira zochitika za anthu amalonda otchuka ndikupeza zofunikirazo. Koma chifukwa cha ichi muyenera kudziwa kuti ndi ndani - anthu amalonda otchuka kwambiri ku Russia ndi kunja.

Kodi ndi ndani wamalonda?

Choyamba, muyenera kudziwa yemwe amalondawo ali. Pambuyo pake, ngakhale kuti lingaliroli ndilofala, ambiri samadziwa tanthauzo lake lenileni.

Choncho, munthu wamalonda ndi munthu amene amachita nawo ntchito iliyonse (kupanga zinthu, kupereka ntchito kapena kubwezeretsa katundu) kuti athandize phindu. Pa nthawi yomweyi, ndiye mtsogoleri amene udindo wake wa katundu ulipo, komanso amatsatira magawo onse opanga.

Ndikofunika kukumbukira kuti wochita malonda ndi munthu wamphamvu, chifukwa nthawi zonse amaika ndalama ndi mbiri yake pangozi.

Mbiri ya malonda

Amuna amalonda oyambirira adawonekera nthawi yayitali ndalamazo zisanatengedwenso, nthawi zamakono pamene mgwirizano wa msika unamangidwa pachindunji chopindulitsa. Ndipo yemwe anali amayi ndi omvera, nthawizonse ankayesera kugulitsa katundu wake mwabwino.

Mwachidziwikire, pakubwera kwa ndalama, malonda anayamba kulimbikitsidwa, chifukwa tsopano ndizotheka kuwerengera phindu. Ambiri anamva mawu akuti "Nkhondo ndi injini ya chitukuko", ndipo kotero, kukangana kwakukulu kulipo, msikawu unakula mwamsanga. M'chiwongoladzanja panali zida, katundu wa kunja, komanso akapolo, omwe kwa nthawi yaitali ankatengedwa kuti ndi ndalama zonse m'mayiko ambiri.

Koma mawu omwewo "wogulitsa malonda" adadzuka patapita nthawi. Anayambanso kuyankhula mwachindunji ndi wolemba zachuma ndi wafilosofi wa ku France Jean-Baptiste Say, ndipo zinachitika mu 1800.

Amalonda otchuka akale

Sitidzawakumbukira anthu amalonda a ku Dziko Lakale, chifukwa palibe umboni wodalirika wokhudza iwo, makamaka kuchokera ku njira zawo. Ndizomveka kulingalira za omwe adalandira mbiri osati kale kwambiri, kutsegula chitseko ku dziko la mwayi wapatali, kukhala olondola, amuna amalonda azaka za m'ma 2000.

Amalonda odziwika kwambiri a m'zaka zapitazo:

1. Thomas Edison. Dzina la mwamuna uyu ndi lodziwika kwa ambiri mpaka lero. Chifukwa cha malingaliro ake atsopano, zipangizo zamagetsi zakhala zachizoloŵezi. Foni - iyi ndi imodzi mwa zolengedwa zake zoyamba, zomwe adalandira madola zikwi zana kuchokera ku kampaniyo "Western Union". Zina mwa zofunikira zake, tingathe kutchula kinescope, komanso nthawi ya nyali yotchedwa incandescent. Pambuyo pake Edison anasiya kampaniyo General Electric, yomwe inakhala imodzi mwa opanga makina opangira magetsi padziko lapansi.
2. Henry Ford. Woyambitsa wamkulu wa Ford Motor Company, amene kutchuka kwake sikungathe kufotokozedwa m'mawu. Koma sizili mu bizinesi yamagalimoto imene kupambana kwa Henry kuli, ayi. Choyamba, anali wazamalonda wamkulu, yemwe nthawi zonse ankadziwa momwe angagonjetsere mpikisano ndi malingaliro ake pokonza ntchito.
3. Bill Gates. N'zovuta kupeza munthu yemwe sakudziwa za Microsoft, chifukwa Mawindo opangira Windows tsopano akuyimira pafupifupi makompyuta onse. Ngakhale mu 1976, Bill Gates atangozipeza, palibe amene anakhulupirira lonjezo la malonda atsopano. Chifukwa cha kupambana kwake chinali chikhulupiriro chosagwedezeka mwa iyemwini ndi m'maloto ake, chifukwa pamene Gates anayenera kusankha pakati pa ntchito ndi phunziro, sanazengere kusankha choyamba.
4. Ray Crock. Woyambitsa Mtsinje wa McDonald's Fast Food. Rei sanali wophika, komanso, sanatuluke ngakhale zakudya m'kadyera yoyamba. Lingaliro lokhalo linali la MacDonald abale, koma wamasomphenya Krok, atawona phindu, mu 1961 anagula ufulu wonse ku kampaniyo. Atachita khama kwambiri, malo ake odyera odyetsera amapezeka padziko lonse lapansi.
5. Steve Jobs. Chinthu chinanso chamakono a sayansi yamakono, anasiya maphunziro a koleji ku maloto ake. Ambiri amamudziwa ngati bambo woyambitsa wa chimphona ngati Apple. Komanso, chifukwa cha malingaliro ake, Jobs adatha kupanga mtundu wake maloto kwa mamiliyoni, zomwe zinawonjezereka malonda ake.

Amuna amalonda a Russia

Ponena za nthawi za Soviet, mafakitale ndi mafakitale onse anali kutsogoleredwa ndi boma, ndipo amalonda anali ofanana ndi achigawenga. Koma pakugwa kwa USSR, zonse zidasintha kwambiri. Tsopano aliyense akhoza kupikisana nawo mkate wawo, pogwiritsa ntchito zizolowezi zawo za izi.

Amalonda otchuka kwambiri ku Russia:

1. Mikhail Khodorkovsky. Mmodzi mwa anthu olemera kwambiri ku Russia, vuto lake likuyendera madola 15 biliyoni. Pa moyo wake, adayesa njira zambiri zothandizira - kuchoka ku ukalipentala kupita ku malonda a mafuta. Akumapetowa amubweretsa ndalama zambiri.
2. Roman Abramovich. Munthu uyu mwa anthu adatchedwa "magnate aluminium magnate", yomwe ikugwirizana ndi mtundu wake. Rabinovich mwiniwake amakhulupirira kuti kupambana kwake kuli chifukwa chakuti amagwira ntchito mwakhama mpaka atakwanitsa cholinga chake.
3. Mikhail Fridman. Ngakhale pa nthawi ya ulamuliro wa Soviet Union, Mikhail adagwiritsa ntchito malingaliro ake pa ma tikiti otetezera. Kwa zaka zambiri, ndalama zake zawonjezeka kwambiri, zomwe zinalowetsa m'zinthu zapamwamba zamalonda. Ambiri amalonda amalonda amalankhula za iye ngati shark, yomwe imathetsa chirichonse mu njira yake.
4. Rem Vyakhirev. Amene kale anali mutu wa Gazprom, umene unatsimikizira zambiri zogulitsa malonda.
5. Elena Baturina. Amuna amalonda a ku Russia si amuna okha, ndipo Baturin ndi chitsanzo chabwino. Mkazi wa bizinesi uyu ali ndi zomera zambiri za simenti, komanso mzere wa zomera zazikulu kwambiri zomanga ku Moscow.

Otsatsa malonda kwambiri kwambiri

Posachedwapa, mbadwo wachinyamata ukugwirizanitsa kwambiri ndi alangizi ake. Choncho, anthu ambiri amalonda padziko lonse lapansi adalowa mopitirira zaka 30, komanso theka lawo liri akadakali achinyamata.

Choyamba, Mark Mark Zuckerberg, yemwe anayambitsa webusaiti yathu yotumizirana pa Intaneti. Pa nthawi yotseguka, anali ndi zaka 20 zokha, zomwe sizinalepheretse njira yotchuka.

Tom Thurlow ndi wodziwika bwino wazamalonda wa Chingerezi yemwe, ali ndi zaka 19, adatsegula makina ake kuti agulitse mabuku. Ndi amene anatulutsa mndandanda wotchuka wa Harry Potter, umene unamupangitsa kukhala wolemera kwambiri.

Chad Hurley ndi munthu amene anabwera ndi YouTube. Ali ndi zaka 31, anagulitsa ubongo wake ku Google kwa madola 1.65 biliyoni, zomwe zinamupangitsa kuti akhale mmodzi mwa anthu olemera kwambiri padziko lapansi.

Akazi mu bizinesi yovuta

Pali zitsanzo zambiri za momwe akazi akhala opambana. Choncho, ganizirani oimira otchuka okha omwe ali ogonana.

1. Coco Chanel. Iye anasintha dziko la mafashoni, napanso mitima ya amuna ambiri. Amuna onse odziwika bwino amalonda adalankhula za iye ngati wokonzanso ndikumuwona ngati mpikisano woyenera.
2. Oprah Winfrey. Kuwonjezera pa kutsogolera kwake kwa mawonedwe otchuka kwambiri ku US, Oprah nayenso ali ndi luso lamalonda. Ambiri akukhulupirira kuti amatha kusintha zinthu zonse kukhala golide zomwe manja ake agwira.
3. Mary Kay Ash. Iye adayambitsa kampani yokonzeratu Mary Kay Cosmetics, komanso oyambitsa njira yogulitsa malonda.

Njira zodabwitsa kwambiri zopanga ndalama zambiri

Amalonda odziwika bwino si anthu okhwima okha, pakati pawo pali iwo omwe amasangalala ndi moyo. Pang'ono chifukwa cha mzerewu iwo adalandira milioni yawo yoyamba.

Waku Germany Robert Pot anali nthawi yayitali kutsogolera kampani yosonkhanitsa zinyalala mumzinda wa Wuppertal, koma ntchitoyi sinabweretse ndalama zabwino. Pamene adamuyesa bwino kupanga bungwe la nyumba yosungirako zinthu zakale, komwe ziwonetsero zikanakhala zowonongeka kuchokera mumzindawu. Monga momwe adasonyezera, bizinesi imeneyi ikhoza kumubweretsa iye milioni yake yoyamba.

Malangizo kwa anthu opambana

Ambiri amalonda amadziŵika bwino mosangalala, ndipo ena amafalitsa mabuku ndi malangizo ofunika kwambiri. Musaphonye mwayi wakuwerenga, chifukwa kudziwa koteroko kungasinthe moyo kuti ukhale wabwino.

Kukonza mzere wowerengedwa, ambiri amavomereza kuti chinthu chachikulu sikutaya mtima ndikutsatira maloto anu nthawi zonse. Ndipotu, njira iyi ndi yomwe mungapezere kupambana, ngakhale mavuto omwe mukukumana nawo.