Terminology wa Graphic Design: Kodi chizindikiro?

"Chizindikiro", "chizindikiro", "chizindikiro", "chizindikiro" - anthu ambiri adamva mawu awa, ndipo ntchito mwakhama mawu ake. Koma pamene ochepa mukudziwa phindu olondola, ndipo pamene kuli koyenera kugwiritsa ntchito mawu amenewa. ndi chizindikiro ndi chisonyezo ndi chiyani? N'chifukwa chiyani chizindikiro otchedwa chifanizo chizindikiro? Kodi kumvetsa makasitomala ndi kuchita ndendende zimene simuyenera? M'nkhani ino tikambirana tanthauzo la "chizindikiro" ndi ntchito zake zolondola. Komanso, timaona tanthauzo la mawu pamwambapa.

Kodi mawu akuti "chizindikiro"?

Tamasulira kuchokera ku mawu achigiriki otanthauza "otukukira kunja yokongola, phala". Great Soviet Encyclopedia imatiuza yankho zotsatirazi kuti "chimene chiri choyimira": Chizindikiro mfundo umboni kapena malingaliro mwa zida mawonekedwe. Nthawi zina akhoza kuchita monga zophiphiritsa ndi. Mwachitsanzo, fano la nkhunda - choyimira cha kayendedwe zausilikali. M'mawu ena, ndi chikhalidwe wophiphiritsa wa fano. Malinga Modern Dictionary of Economics kuyankha funso lomwe 'chizindikiro "- kuti Buku mosadziwika kuti zili ndi maganizo osati fano mwachindunji.

matanthauzo izi zikhoza kugwiritsidwa pa chiphunzitso cha "chizindikiro likutipatsa." Komabe, mawuwa tsiku ndi tsiku wothira malingaliro a "olimba chizindikiro", "chizindikiro" ndi zina ngakhale ndi mawu akuti "chizindikiro". Nthawi zina mlengi likutipatsa amagwiritsa yofanana osiyana izi akuti makamaka, koma pansi ndi bwino, wina akhoza kuona zotsatira za ntchito kuti sikuti kukwaniritsa kasitomala. Iwo likukhalira kuti kasitomala ndi wojambula kulankhula zinenero zosiyana. Chotero ife ndi yomveka ndiponso kupereka tanthauzo ndi matanthauzo ena a sing'anga opanga zojambulajambula.

Kodi chizindikiro?

Ichi ndi chithunzi chenicheni, kalembedwe, Ndikuuzani anenedwanso kapena chidule wa kampani, mankhwala misonkhano kuti ali pakati malonda a kampaniyo. Zokha kukopa chidwi cha makasitomala angathe kapena makasitomala. Pa mfundo imeneyi, tinganene kuti chizindikiro ndi mtundu wa osakaniza indivisible makalata. Zimenezi zingakhale dzina mtundu kapena kampani, zinalembedwa mu zilembo makamaka, calligraphic lettering, monogram kapena monogram. Choncho, n'zosatheka dzina mtundu Logo kapena chizindikiro. Komabe, okonza ambiri tchimo ngati ndi kupita nako misa. Choncho, tikambirana mfundo yonena za "chizindikiro."

Tanthawuzo la "chizindikiro"

Mawu amenewa nthawi zambiri zochuluka zinthu chinthu chimene ali mtengo ena, akutumikira monga umboni, kunama, kapena chinthu kalembedwe (zochita, zochitika ndi zina zotero). M'mawu ena, chizindikiro - njira wailesi tsatanetsatane. Mwachitsanzo, njira zizindikiro mtundu bwino kwa dalaivala, yonyamula zokhudza khalidwe pa msewu. Pakuti mlengi likutipatsa ndi mfundo nayenso waukali ndiponso makonzedwe. Chifukwa mawu amenewa amatanthauza chilichonse. Komanso Dziwani kuti fano wodziwika bwino wa chizindikiro si utumiki, mankhwala kapena kampani, komanso dera zinthu, zochitika, munthu otchulidwa ndi zambiri. Choncho, kugwiritsa ntchito mawu waukulu kwambiri amavutika kulankhulana ndi kumvetsa pakati mlengi ndi mapeto me kapena makasitomala.

Pomaliza

Iwo likukhalira kuti tili mfundo ziwiri zimene zikuimira mabungwe awiri osiyana: ndi "chizindikiro" ndi "chizindikiro". Ngati woyamba ndi angayambitse chisokonezo munthu kumphatikiza chilengedwe kamangidwe, koma phindu lake ndi zosavuta kufotokoza ndi kusonyeza chofunikira. Ndipo kodi chizindikiro, mfundo lomwenso ndi bwino kwa aliyense. Ndi choncho, adzapatsidwa amaona kasitomala mosavuta.