Kodi "Granesi" ya vodka imakhala yotani kwa anthu?

Atatha zaka 10 zapitazo ku msika wa Russia, vodka "Zhuravli" adadziwonetsera yekha ngati mtsogoleri wam'tsogolo. Ndipo adasunga lonjezo lake, kuyambira miyezi isanu ndi umodzi adalowa m'masamba khumi omwe akugulitsidwa mowa kwambiri poyerekeza ndi malonda akuluakulu a malonda ku dera la Moscow.

Ndondomeko ya malonda

Kwa nthawi yoyamba chipangizo chatsopano chotchedwa "Cranes" cha vodka chinayamba kupanga tchire "Topaz", yomwe ili m'chigawo cha Moscow cha Pushkino. Bungweli linayandikira nkhaniyi ndi udindo waukulu. Kugulidwa pakati pa zigawo zofunikira kunapangidwa ndi chilolezo chowunika kuti chilengedwe chikhale choyera. Izi zinapangitsa kuti apange chotsirizira chokwanira kwambiri.

Malinga ndi sayansi, vodka imatulutsidwa kuchokera ku madzi akumwa okonzedweratu, kampukuti kamodzi kake ka "Lux" ndi kuwonjezera kwa shuga, mapira ndi shuga. Chotsatira chake, kumwa zakumwa zofunikira (madigiri 40) ndi zokoma za tirigu. Malingana ndi akatswiri, iye amayenera kufufuza "zabwino". Komanso, vodka "Crane" ili ndi mbali yofunika kwambiri. Pogwiritsa ntchito, luso lapadera lomwe limatchedwa "Mtsinje" limagwiritsidwa ntchito. Mogwirizana ndi izo, zigawo zonse zimasakanizidwa panthawi imodzi mumtsinje umodzi. Izi ndizomwe zimakhudza makhalidwe abwino omwe amamaliza, komanso zimapangitsa kuti maonekedwe ake akhale osiyana kwambiri komanso omveka bwino.

Zosangalatsa

Gulu latsopano la "Cranes" linapangidwa ndi gulu la makampani "Russian alcohol" mu 2006. Zoona, lingaliro lake linapangidwa kale kwambiri lisanafike nthawi ino. Anakhazikitsidwa ndi mkulu wakale wamkulu wa kampani ina yogulitsa mowa, Vadim Kasyanov, kumbuyo kwa 1999. Lingalirolo linasinthidwa mwadzidzidzi chifukwa cha mavuto aakulu azachuma. Pambuyo pake, oyang'anira kampaniyo anagwiritsa ntchito mwayi wawo, koma popanda woyambitsa wamkulu. Gulu la "Virika" la Vodka kuchokera ku miyezi yoyamba ya malonda linapangitsa kumverera kwenikweni. Mapulogalamu ake operekedwa akhala akukula mofulumira. Zomwe zimadziwika ku Russia, kampaniyo "Breakthrough", yomwe idapita kafukufuku wake chaka chimodzi, inatsimikizira kuti chizindikirochi chinakhala chizindikiro cha anthu ogula kwambiri. Bungwe la "Russian alcohol", lomwe limaphatikizapo malonda asanu akuluakulu m'dziko lathu, adaganiza zoonjezera kupanga mankhwala otchuka ndikukhazikitsa kumasulidwa ku "First Blending Factory" ku Tula. Izi zinatithandizira kupititsa patsogolo msika wa malonda ndikupitiriza kukhala ndi udindo wa utsogoleri kwa nthawi yaitali.

Kusasamala

Malingana ndi ogula ambiri, anthu adakali ngati "Granes" ya voodka. Kufufuza za mankhwalawa ndibwino kwambiri. Choyamba, onse amamvetsera, ndithudi, ku khalidwe la katundu. Pankhaniyi, palibe amene amakayikira. Inde, vodka aledzera mosavuta. Palibe chomwe chimatchulidwa kukoma kwa mowa ndi kumveka kwa kukhalapo kwa mafuta osakanizika.

Izi zimatsimikiziridwa ndi chidziwitso palemba. Ikuti mankhwalawa amayeretsedwa pamaso pa siliva. Ngakhale pambuyo poyamba sip, ndikufuna kukhulupirira mawu oterewa. Komanso, wogula amasangalala ndi mtengo. Only 150-160 rubles botolo la 0,5 malita si zambiri. Pali makalata a demokarasi mtengo ndi khalidwe lofunidwa. Chogulitsa chimenechi chili ndi phindu limodzi lofunika kwambiri. Malinga ndi mafanizi ambiri, m'mawa mwake alibe mutu kumutu. Kusowa kwa khungu kumathandiza kuti muzimwa mowa nthawi zambiri pa moyo wa tsiku ndi tsiku, mopanda mantha.

Zolonjezedwa zotsutsana

Makampani opanga amachita zonse zomwe zingathetsere owonetsa katundu wachinyengo pogulitsa "Cranes" ya vodka. Kuchita nthawizonse kumawononga mbiri. Ndicho chifukwa chake botolo lopanda botolo linapangidwa panthawi yake. Sichifanana ndi zomwe zakhala zikugwiritsidwa kale ntchito.

Tara ali ndi kawirikawiri yozungulira mawonekedwe ndi zodabwitsa kuti ndi khosi loonda. Mkati mwake, sichidutsa 2.2 centimita. Izi zikugwirizana kwathunthu ndi dzina lakumwa. Imafanana ndi khosi lalitali la crane. Pamunsi mwa chidebe muli chithandizo chotsitsimutsa ndi dzina la mankhwala, komanso chitsanzo chofanizira chofanana ndi nthenga ya mbalame. Ndipo kuchokera pamwamba, ngati kuti kupitiliza chizindikirocho, galasi louluka likuwonekera. Kusamala kwakukulu kuyenera kulipidwa kwa chitsamba, chophimbidwa ndi chophimba chapadera, chomwe chimateteza botolo kuwonongeka. Iye alibe zifanano mpaka pano. Izi zimapangitsa kukhala kovuta kukhululukira ndikupereka chitsimikizo chotsimikizika cha khalidwe. Koma pali amisiri omwe amathabe kuchita chinyengo. Zogulitsa zawo ndi zosiyana ndi zoyambirira ndipo zapangidwa kwa wosadziwa wogula. Choncho, kupita ku sitolo, muyenera kudziwa momwe mungagulitsire mankhwala.