Ndi maganizo ndi mitundu chake n'chiyani?

ntchito kulankhulana ndi ogula n'chofunika kwambiri masiku ano, pomwe malamulo a kudalirana. Kakang'ono maluwa shopu wogulitsayo nthawi zonse amamva Kuthokoza pamene amachita ntchito yake bwino, ndipo amaona makasitomala wachisoni amakumana ntchito zoipa. Koma yokulirapo kampani limalowera, zimakhalanso zovuta younikira ubale kasitomala, chifukwa mu unyolo kwa ogula kwa woyang'anira osachepera dipatimenti dera waima limasonyeza akadali ambiri wapakatikati.

N'chifukwa chiyani kuli kofunika kudziwa zonse za makasitomala

Mu msika lero ndi kusankha bwino kuyesetsa zina kuti kumva makasitomala awo sindikudziwa chomwe chimachitika pa milingo zofunika za gulu lako, inu atati achuma ndi mbiri. Ndipo izo nzoona, chifukwa mbiri lili ndi nkhani pamene zochita za antchito wamba anabweretsa multimillion zomvetsa wa kampani. Chitsanzo ndi nkhani ya munthu wa United Airlines ndege, pamene kampani anayenera kusankha chipinda ndege ena ogwira ntchito ake. Pambuyo kukana m'basimo kuti kusiya ndege alonda kumenya pang'ono adalimbana ndi anawatulutsa Molanda. Ichi chinali chitsanzo pa TV ndi mtengo wa United Airlines katundu yomweyo waponya ndi theka. Ngati simukufuna kutaya malonda, inu muyenera kudziwa zomwe mayankho makasitomala.

Akamanena za maganizo

Feedback angatchedwe njira iliyonse zambiri, kupyolera zimene kasitomala zingakhudze mphindi zina mwa njira bizinesi ya kampani, zimene akufuna kuti tigwirizane kapena kugwirizana. Malinga mtundu umene pali malonda anu, n'zotheka kukhazikitsa dongosolo ndemanga zosiyanasiyana njira, ntchito yaikulu - zinali yabwino kasitomala ndipo akwaniritsa.

ndi maganizo m'masitolo thupi Kodi

Eni ntchito malo, kapena makampani kuchita malonda zikuluzikulu yogulitsa mwa chipinda mwapadera akhoza kumakhalamo foni manambala ndemanga mu maukonde ake m'masitolo. Kuyitana kubwera mu malo foni, ZIDZACHITIKIRE mwa ntchito, ndipo mauthenga pa madandaulo kapena apilo kwa makasitomala kuti akalandire mu njira zosanjidwa mu dipatimenti kasamalidwe ka gulu.

Ndi chiwerengero chachikulu cha kuyitana zofanana, palinso chitsanzo chimene kulangiza makasitomala mawu mail, amene scripted ndi chiwerengero apawokha mayankho. Ngati maganizo anu ndi mmene kapangidwe ka kampani, silamphamvu kuti muli wanthawi pakati foni, mukhoza kupereka ndondomeko malonda kupeza ntchito zina kunja, ndiko kuti, kuyitanitsa msonkhano uno ku kampani ina. Akamaziwononga, mtundu wa mgwirizano ndi matanthauzo opindulitsa ngati nkotheka.

Internet monga njira mogwirizana

Kupezeka kwambiri anthu a m'zaka za zana makumi awiri mochedwa - Intaneti - zatenganso mbali yofunika kwambiri mu malonda, amene sakhoza kukambapo. Mugulu pali mulu waukulu wa zida zokambirana zimachitika pakati pa mbali zosiyanasiyana za malonda.

E-malonda tsopano analumphira kutsogolo ndi zipangizo individualization ubale makasitomala. Pali mankhwala malonda a pansi kasamalidwe ubwenzi dzina Makasitomala, kapena Russian - ubwenzi kasitomala kasamalidwe. Modern CRM-dongosolo ndi kuyenda limodzi kasitomala wanu iliyonse gawo limodzi la ndikupeleka, kapena kutchula mawu malonda - iliyonse siteji ya malonda nyuzi. Sales nyuzi otchedwa osati mwamwayi, chifukwa ndi aliyense iteration panjira kuonetsetsa kuti mlendo amapanga chinthu, anthu nyuzi ya umayamba kuchepa.

M'pofunika kuwayang'anira mosamala, pa n'zimene siteji ya malonda nyuzi aliyense wa ogula, kapena kumwalira kwa deta inu zingasokoneze imfa ya wogula - makasitomala amene musamatchule mmbuyo nthawi zambiri adzapita kumalo ena, chifukwa kufunika kwa nthawi ndi mayiko ena ogwira ntchito.

ndi mayankho pa nkhani ya CRM chiyani? Ambiri, mofanana popanda izo, kachitidwe chimathandiza ntchito younikira molondola onse ogula awo, kupereka chilichonse kasitomala ndendende zomwe iye ndi chidwi, ndi zambiri. Mwachitsanzo, ntchito CRM, mukhoza kulemba mndandanda wa anthu amene amapatsidwa mankhwala kapena utumiki chifukwa cha utumiki osauka, adzawaitana kupereka wapadera kuchotsera coupon pa sitolo wanu. Mwina zimenezi sizidzakupulumutsani zinthu kwathunthu, koma izo ndithudi udzabwerera makasitomala wanu wakale.

Lumikizanani nafe kudzera imelo ndi Mtumiki n'kamodzi

E-mail anaonekera pa Internet masiku oyambirira, ndipo kuyambira sasiya kutchuka, chifukwa zikhoza kukuthandizani kusunga onse malonda ndipo makalata munthu, yabwino fyuluta ndi kuthetsa izo. Komanso, akafika kopita kwake mofulumira, kotero ntchito imelo chifukwa cha maganizo zoyenera ndiponso zosavuta kusamalira malonda anu kudzera CRM. явлений. Ndi kugawa ndi e-mail kukhala kusonkhanitsa deta zofunika kwa makasitomala kuwerengera amakonda zowerengera, yesani pitani kupyolera kapena akamagwiritsa zina za zochitika Z. Pang'onopang'ono, kutchuka mabokosi pakompyuta yafupika, koma, mwina, pa nthawi imene mauthenga adzapitiriza kwa nthawi yaitali, chifukwa makalata ndi chizindikiro pa Intaneti, ndiko kuti, amachita ntchito ya dzina la chilolezo ku ntchito zosiyanasiyana.

Kukhwima imelo mpikisano - mauthenga atumiki mwadzidzidzi, zomwe amafalitsidwa mogwirizana ndi chiwerengero cha mafoni zipangizo pa msika. Kodi maganizo kupyolera mwa amithenga yomweyo, tiyerekeze mosavuta - izo chats imene thandizo wothandizila luso akuyesera kuthetsa funso makasitomala a. Kuwonjezera anthu, kuyankha thandizo kasitomala luso kudzera Mtumiki yomweyo akhoza bots - zochitika zapadera scripted reply, amene adzachititsa uthenga kudikira pang'ono thandizo kwambiri kwa nthumwi za.

Chezani ndi thandizo chatekinoloje pa malowo ndi ndiyimbileninso

A azimuth watsopano munda wa maganizo ndi omvera - kucheza mwa malo amene pompopompo kusinthidwa popanda kutsegulaso tsambali. Njira imeneyi zimathandiza munthu amene ali ndi watsopano chifukwa malo malonda, azolowere kulongosolerana okha mafunso zofunika popanda yaitali kufufuza maonekedwe. Zenera Intaneti akubweretsa kuwonjezeka 10% mu malonda pambuyo waikidwa pa gwero Intaneti.

Koma anthu ambiri amakonda kulankhulana mawu, ndipo m'pomveka, chifukwa audiorech timazindikira mofulumira kwambiri Cofunika kwambiri. Pamaziko a vutoli ndipo anayamba ntchito monga CallBack wakupha kapena CallBack Hunter. misonkhano imeneyi kulola wogulayo tsamba lirilonse la malo kuti monga nambala yanu ndi nthawi yabwino kulankhula, ndiyeno iye anaitananso pa yake nthawi wothandizila luso thandizo. Onse njira pamwamba kulankhulana komanso Integrated mu CRM ndipo ndi API zawo kutukula mapulogalamu.

Cold maitanidwe ndi kuyitana ozizira

Nthawi zina kampani alibe mfundo zokwanira zokhudza makasitomala awo anafunika kusintha mgwirizano ndi wopindula. Zikatero, ntchito mafoni. Feedback kwambiri kuthandiza kuyitana otentha - proring ntchito pamaziko a anthu ambiri amene anali ndi chidwi ndi mankhwala kapena utumiki. Ngati kampani ali deta zochepa kwambiri mayankho ochokera makasitomala odalirika, ndiye ntchito zinasokoneza makompyuta lalikulu la manambala a foni, amene amayesa kupereka mankhwala kapena utumiki wanu.

Kutsata ndi retargeting

Mothandizidwa ano zipangizo zamakono Internet malonda n'zotheka kubwerera ku malo a kasitomala kuthekera, posadziwa naye mwachindunji adilesi. явления, которые вы сможете кастомизировать под специфику своего проекта и своих задач. Kagwiridwe amatchedwa "retargeting" limakupatsani kukhazikitsa malo kachidindo wapadera kuti amalondola ndi IP-adiresi ya mlendo ndi / kapena zinalembedwa kompyuta keke mu osatsegula, kuwerenga kuti Intaneti malonda pa Intaneti adzamuonetsa ndendende malonda anu zotsatira b kuti mudzatha kuti ikonza limatchula za polojekiti ndi zolinga zake.

Tiyeni tibwerere ku losavuta

mabizinesi Small sindipeza ndalama ganyu wonse pakati foni, kapena chitukuko cha gwero Intaneti zambiri ntchito zipangizo zambiri zamakono. The njira yosavuta poyambira akuluakulu ndi malo-khadi, womwe uli ndi mfundo za kampaniyo ndi mayankho pa HTML. Hypertext Markup Language ndi imodzi mwa njira zovuta kulenga masamba, choncho ndi wangwiro kusonyeza chitsanzo ndi HTML mtundu wa maganizo.

Ife tsopano perekani malamulo a fomu iyi.

Potchula amanena deta mitundu njira positi kupita kusamalira file pa contactus.php. Ngati Seva lanu siligwirizana Php, mukhoza mwachindunji njira deta processing mailto ndi wanu email ku ntchito mawonekedwe opatsidwa lingaliro. Njira yamasika wosadalirika kwambiri, monga pamene inu dinani "Gonjera" kutsegula Outlook kapena ntchito ina imelo imene wosuta ayenera kale kalata. Ngati mukukumana ndi mavuto monga kudzikonda chitukuko ukonde, ndipo analemba ganyu mapulogalamu, mungathe kugwiritsa ntchito Google-mawonekedwe kuti mosavuta analenga ntchito mwachilengedwe zithunzi mawonekedwe.

Kodi kuchita ndi chisokonezo

Posakhalitsa kapena kenako nthawi ifika pamene inu simungakhoze kumbukirani onse makasitomala awo kapena kungoti kuti zikhale kupambana, monga antchito ena alibe izo. Ndizoonekeratu kuti kale inu akuyendera CRM-dongosolo mu ntchito yanu, kosavuta ndiye kusamalira ndondomeko yantchito. malonda kasamalidwe Kuvuta kumawonjezera yekha ndi chiwerengero cha makasitomala, kotero sayembekezera kuti CRM mtengo adzakhala kupewedwa.

Kodi kusankha CRM ndi vutolo ndemanga

Kuyamba kudziwa wosuta ndemanga njira mukufuna kugwiritsa ntchito - zikhale foni utumiki SMS, Intaneti online, atumiki makalata e-mail kapena chinachake. Ndiye, kudziwa za njira zilipo kupereka zinchito ndi ndalama iliyonse. Kudziwa zimene CRM amatha yeretsani magwiridwe, ngati ntchito mu mtambo kapena ayi. Izi mfundo kudzakuthandizani kulankhula ndi makasitomala anu komanso kuti asataye m'tsogolo.