Kodi malonda ndi chiyani? Ubwino ndi kuipa kwa malonda a intaneti

Kaŵirikaŵiri mumagulitsidwe a mafakitale omwe akupita patsogolo mofulumira mungamve mawu akuti "kugulitsa malonda". Kodi ndi chiyani, zomwe zimagwirizana ndi lingaliroli, zimakhudza bwanji zizindikiro zogwira ntchito za makampani - nkhani zomwe sizikukhudzidwa ndi bizinesi, koma ndi omwe akuyesera kuyamba bizinesi yawo kapena akungofunafuna magwero a ndalama.

Kuti mudziwe mayankho, komanso kuti mudziwe bwino maganizo a eni ndi antchito a makampani omwe angagwiritse ntchito bwino kugwiritsa ntchito njira yogulitsa malonda pa ntchito yawo, mukhoza kuwerenga zambiri.

Kodi malonda ndi chiyani?

Multilevel, kapena malonda ogulitsa malonda (MLM) kwenikweni ndi njira yeniyeni ya kugwiritsidwa ntchito, kuti kugwirana kwachangu kwa wopanga ndi wogula kumagwiritsidwa ntchito. Izi zingatheke mwachindunji kapena kupyolera mwa wopatsa ophunzitsidwa. Chinthu chake chosiyana ndi chakuti kudzera kulankhulana kotereku n'zotheka osati kungodziwa zofunikira zokhazokha, komanso kukopa anthu ena okonda kugwira ntchito.

Ndondomeko ya malipiro imatsegulidwa nthawi yomweyo - ndalama ndi phindu sizilandira kokha ndi wogwiritsira ntchito, koma ndi aliyense amene katunduyo akudutsa muzinthu izi. Pa nthawi yomweyi, malipiro ndi othandiza, enieni ndipo amadalira pa chiwerengero cha katundu wogulitsidwa. Ngakhale, mwachitsanzo, piramidi ya ndalama, yomwe nthawi zambiri imagwirizanitsidwa ndi malonda, malonda ndi zopweteka sizowoneka bwino, chifukwa pakali pano, kulandira ndalama kumachokera kwa anthu ena, ndipo kupereka kwawo kwa nthawi yake sikungatsimikizidwe konse.

Ubwino ndi kuipa

Monga lingaliro lirilonse, MLM ndondomekoyi ilibe mbali zake zabwino komanso zoipa. Zopindulitsa zonse ndi kuipa kwa malonda a pa intaneti zikhoza kudziwika poyang'ana momwe zotsatira za bizinesiyi zimakhudzira nyumba zake zonse - makampani, antchito ndi ogula.

Zotsatira za kampani:

• Kukhoza kopanda malipiro opanda malire;
• Kulibe ndalama zogulitsa;
• Palibe mtengo wochitira lendi malo ogulitsa;
• Palibe malipiro othandizira katundu;
• Kusokonezeka kochepa kwa mautumiki a anthu, kusowa zolemba.

Mfundo yomalizira ingaphatikizepo kukhazikitsa ntchito zochepa za msonkho. Chifukwa chakuti katunduyo amagwera mwachindunji m'manja mwa ogula, ndipo osati kudzera m'masitolo, ndizovuta kwambiri kulamulira mphamvu yogulitsa.

Kodi ubwino wa antchito a makampani a MLM ndi otani?

Kuphunzitsidwa ndi kukhutira ndi zikhalidwe za ogawa mapindu ndizofunikira kuti chitukuko chitukuke bwino kwa makampani a MLM, choncho, pakugwira ntchito ndi timu yawo, kasamalidwe kamupatsa izi:

• Kukhoza kopanda malipiro opanda malire (mwachiwonekere, onse a kampani ndi ogwira ntchito chinthuchi ndi chofala komanso chofunikira);
• Ufulu wa zachuma; Kukhoza kuchita ntchito popanda kuponderezedwa konse kwa bwana;
• Kukhoza kukweza bizinesi yanu yanu ndi ndalama zopanda malire mosasamala za msinkhu, maphunziro;
• Kupezeka kosinthika kusintha nthawi yogwira ntchito;
• Kusintha kwabwino kwa makhalidwe anu.

Kodi gulu lolakwika la ntchito likukhala ndi vuto?

Kuipa kwa malonda a pa intaneti kumawonetsedwa ngati pamutu pa makampani kapena chiwerengero cha antchito kumeneko muli anthu omwe akusowekapo chidziwitso. Pakuchita ntchito, iwo akhoza kuimitsa ntchito zogwirira ntchito, osokoneza msinkhu wa malonda. Pali zifukwa zingapo izi:

• Makhalidwe apamwamba a ogwira ntchito kuchokera kwa makasitomale, ena opereka;
• Kukhazikika kwa malipiro (malonda pa miyezi yosiyanasiyana ya ntchito akhoza kubweretsa phindu losiyana);
• Maganizo a maganizo chifukwa cha udindo ndi zoperewera za maluso, chifukwa cha kuchuluka kwa antchito, osakhutira ndi khalidwe la ntchito.

Kodi phindu la MLM mfundo kwa makasitomala ndi chiyani?

Kwa wogula, ubwino ndi kuipa kwa malonda a pa intaneti ndi zosiyana kwambiri. Mwachitsanzo, kutaya mtima kwambiri kwa wothandizira pofuna kuyambitsa chidwi cha wogula ndipo, ngati cholephera, nthawi yofunika kwa onse awiri, ikhoza kusokoneza. Ubwino ndi awa:

• Kusunga nthawi pa maulendo ogula;
• Kuzindikira kwathunthu za khalidwe la malonda omwe akufuna;
• Kusamala ndalama;
• Kugula katundu ndi wotchipa chifukwa cha mabhonasi, kuchotsera, malonda;
• Mukhoza kulandira ndi kulandira katundu nthawi iliyonse yabwino.

Komanso, chifukwa cha lingaliro la MLM, linakhala lotheka kuyerekezeratu, yang'anani zokonza, kugawana malingaliro anu, kupeza ndalama, kulandira mayankho pa mitundu ya katundu wogula. Komanso kukhazikitsa, momwe malonda ndi zochepetsera zogulitsira malonda zimakhudzidwa bwino pakuchita bizinesi ndi kugula ntchito, ndondomeko zimalola.

Kodi chiwerengero ndi chiyani?

Chiwerengero chomwecho ndi mtundu wa kuyesa kwa mphamvu ya ntchito imodzi kapena ina. Kuti muzilumikize, mukufunikira deta yomwe ingapezeke kudzera mu kufufuza kwa anthu. Izi zimachitidwa ndi makampani apadera omwe amayendetsa chidziwitso chomwe amachilandira ndikuchipereka kwa makasitomala kuti agwiritse ntchito.

Pakukonzekera kwa deta, ubwino ndi zovuta zonse za malonda a pawebusaiti omwe amagwiritsidwa ntchito pokonza malo ena mu dera lina pofuna kukweza katundu wina kumakhala bwino. Zotsatira zomwe zatulutsidwa zimatithandiza kuti tizitha kufufuza ndi kulemba zotsatira zachuma zazinthu zogwirira ntchito, ndikugwiritsanso ntchito njira zamakono zothandizira malonda pakukonzekera bwino chuma cha kampani.

Kuyeza kwa makampani a grid

Nkhani yosiyana ya mawerengedwe omwe amakulolani kuti muwone momwe malonda akugulitsira makampani, makampani omwe angathe kulembedwa pa malo onse a mayiko ndi dziko lirilonse kapena dera pawokha. Detayi ikuphatikizidwa ndi mapangidwe a mapepala awa omwe amatha kugulitsidwa ndi okongola kwa wogula, monga kusintha kwa kayendedwe ka mkati ka kampani kapena kukhazikitsidwa kwa chipangizo chatsopano kumakhudza wogulitsa malonda,

Pankhaniyi, chiwerengerochi ndi chizindikiritso cha mpikisano m'msika wamakono komanso momwe kampani yakhalira ndi ndalama kwa nthawi yochepa. Komanso chidziwitso chopezeka pamndandanda wa makampani amalola kupereka ndondomeko yowonjezereka za ndalama zamtsogolo, kuti mudziwe zomwe mungachite kuti zikhale zizindikiro ziwiri kapena zitatu.

Mndandanda wa makampani a MLM ku Russia

M'munsimu muli mndandanda womwe umaphatikizapo makampani akuluakulu apakhomo omwe amagwiritsa ntchito makampani ogulitsa malonda. Mndandanda wa Russia umachokera pazochitika zawo pachaka ndipo zikuphatikizapo zosiyanasiyana zachuma, zamakhalidwe, chikhalidwe ndi chikhalidwe. Makampani asanu oyendetsa makampani omwe ali ndi makampani ambiri omwe amagulitsa malonda ndi phindu la ndalama za 2015 ndi awa:

• Avon Prod. Inc.
• Amway Corp.
• Oriflame Cosmetics SA
• Mary Kay Inc.
• Wojambula OAO.

Tikayerekezera mndandanda womwewo ndi zizindikiro, mwachitsanzo, 2012, padzakhala chiwonetsero cha kuchepa kwa kukula kwa malonda kwa Oriflame (mu 2012, ili pa malo achiwiri). Ngati kukonzanso, ndiye kuti vuto lachuma linakhudza kuchepa kwa malonda kwa makampani onse popanda kupatulapo. Komabe, Avon Corporation inatha kusunga malo ake otsogolera: malonda ake , monga kale, amawerengera gawo limodzi mwa magawo atatu a chiwerengero cha makampani onse olembedwa. Ndipo izi zikutanthauza kuti chifukwa cha kafukufuku wochita kafukufuku, Avon ndi mmodzi mwa makampani opanga makampani okhwima komanso otetezeka pa msika wa Russia.

Mmene mungakhudzire kuwonjezeka kwa malonda ndi malingaliro

Mwachibadwa, mu zovuta zachuma, njira yopezera ndalama za makampani ndi kulimbikitsa antchito kuonjezera kuchuluka kwa malonda. Izi zimatchedwa "zolimbikitsa malonda." Kodi cholinga cha pulogalamuyi ndi chiyani? Zimakupatsani inu kulimbikitsa kampani pamwamba pa mndandanda chifukwa cha thandizo lina la ndalama kwa wogwira ntchitoyo ndi kumanga phindu lake lopindula mwa kukopa anthu ena.

Mwa kuyankhula kwina, muzochitika zotero mphoto imayambitsidwa:

• Kwa kugulitsa kwa buku lalikulu la mankhwala;
• Pofuna kukopa antchito ena omwe angadzadziwe kuchuluka kwa katundu ndi kufunafuna kasitomala atsopano .

Kufufuzidwa kuti zomangamanga zamakono zogulitsa malonda zimathandiza kuti phindu la kampani likule kwambiri ndikubwezera ndalama. Ndipo mukufunikira izi kuti mukhale ndi chikhumbo chopeza ndalama zosavuta zoonjezera ndikupereka bwino mankhwala anu kwa wogula. Ndicho chifukwa chake chiwerengero cha anthu omwe akugwira nawo ntchitoyi ndi oposa 6% a anthu a ku Russia, ndipo izi zikukula chaka ndi chaka.

Kodi mungatani kuti musayambe kugwiritsidwa ntchito pochita malonda komanso kuti mupeze chinyengo

Mwachidziwikire, kuti mukwaniritse bwino ntchito ya MLM siyense amene angathe, koma pali malamulo atatu, omwe mungapewe kuchita chinyengo ndi ndalama zopanda ndalama komanso kumvetsa mfundo ya malonda:

• Kampaniyo iyenera kulembedwa (fufuzani kuyanjanitsa kwa kampani ku bungwe loyambitsirana pogwiritsa ntchito chitsimikizo rdsa.ru), izi zikuwonjezera kukhulupilira kampaniyo ndi chizindikiro cha ntchito zake;
• Kuti ntchito ikhale yofunikira kusankha kampani yomwe ili ndi malonda apamwamba, omwe ali ndi udindo wapamwamba m'msika wamakono, ndikulonjeza za kulemera kwake, kupindulitsa kwabwino, ndi chifukwa chake kuyembekezera;
• Kuwonetseredwa kwakukulu kwa machitidwe omwe ali omasuka (kuthekera kugwira ntchito, kukhumba kuphunzira, kuwongolera luso lawo loyankhulana ndi zikhulupiliro), udindo wa mtsogoleri ndiwo chinsinsi chothandizira kuyendetsa bizinesi yamagetsi.

Chinthu chachikulu ndicho kukumbukira: wogula ayenera kukhala ndi maganizo omveka bwino pankhani ya ntchito za kampaniyo. Sichiyenera kufanana ndi chisokonezo chosadziwika bwino, chinyengo kapena piramidi ya ndalama. Chilichonse chiyenera kukhala chowonekera momveka bwino, zenizeni, kukwaniritsa zofunikirazo.

Ndemanga kuchokera kwa ogwiritsa ntchito yogwira ntchito ya MLM concept

Iwo adzakulolani kumvetsetsa bwino momwe malonda ogulitsira malonda akuyendetsedwera, chomwe chiri, ndi mayankho a omwe akukumana ndi mfundo za ntchito yake. Antchito ambiri a makampani oterewa anawona mavuto omwe anali nawo panthawi yoyamba yodziwa njira iyi yopangira bizinesi. Izi sizinali chifukwa chokhazikitsa ndondomeko yowonjezereka, komabe ndikudziwitsidwa.

Kulimbana ndi tsankho lonse, komanso kumaphatikizapo kufufuza njira zonse zimalola kupezeka kwa masemina, zokambirana, kuphunzitsa, kutsiriza makalata omwe akufotokoza zomwe zilipo, malingaliro ndi ndalama za kampani. Mafunsowo nthawi zonse amathandiza kukonza maluso ofunikira ntchito, kukhala ndi chidaliro cholimba.

Mwa njirayi, chifukwa cha ndemanga za ogwira ntchito makampani oterewa, mfundo ya MLM yatha kutengedwa ngati njira yonyenga kuyambira kumayambiriro kwa 2014, koma imawonedwa ngati chitsimikiziro chopindula, zomwe zimadalira khalidwe laumwini.

Malangizo Oyamba

Malingana ndi ndemanga zonse, bwino kumanga ntchito yanu, motsogoleredwa ndi mfundo zogulitsa malonda, mungathe ngati muli:

• Wothandizira;
• Chikhumbo chokhazikitsa;
• Chida chabwino, chotsimikiziridwa ndi kalata ya khalidwe;
• Malipiro abwino;
• Gulu logwirizana.

Mukhoza kupeza malingaliro abwino ndi olakwika omwe amagwiritsidwa ntchito pogulitsa malonda. Zochita ndi zowonongeka ziri mwa njira iliyonse yopangira bizinesi. Chinthu chachikulu ndikutenga zolondola kuchokera pa zonsezi, kudalira zomwe zakhala zikuchitika kwa otsogolera, kugwiritsa ntchito mwaluso chidziwitso chomwe mwapeza ndikuwatsatira bwinobwino.