Malonda okhutira - ndi chiyani ichi?

malonda okhutira - ndi osangalatsa chandamale omvera otaya chidwi ndi zothandiza mfundo. Odzichepetsa malonda, Akapeza (makamaka malonda ndi kwathunthu chobisika, ndi malonda okhutira ikuthawa ndi wanu khamu-malonda).

malonda okhutira - izo bwino anapanga uthenga, anagawira ndipo anayamba kukopa alendo kudyetsa zokongola, gulu kulingalira.

Ndi chiyani icho?

zili Izi ndi ntchito naye. Ndipo yekha ndiye - ndi SMM ndi SEO.

SEO akatswiri popanda zili adzakhala konza chilichonse. Kodi SEO ntchito? Pali malo owoneka a tsamba - Article, video, zithunzi - zili zonse izi. Palinso malo obisika - zambiri zazidziwitso kuti kuthandiza injini kufufuza index tsamba. Komanso, aliyense kugwirizana, aliyense nfundo yaikhulu m'lembali - ndi nsonga yaing'ono, amaika mumsewu njira kuti anthu okhutira anu.

Tweets ndi kugawa chimalongosola mwachidule ndi katundu Tikufika chochuluka m'masitolo zosiyanasiyana Intaneti - mbali ya zili. Pankhaniyi, zili malonda - ena ntchito zosiyanasiyana zimenezi kungakuthandizeni kukwaniritsa zolinga. Pa nthawi yomweyo ife tonse ndi zolinga zosiyana. Wina akufuna kuonjezera mtundu kuzindikira, wachiwiri - kusonyeza ukatswiri wawo. Ena amayesa kufuna kukopa makasitomala atsopano, yotsirizira lingaliro, ngati kusunga akale. A zosiyanasiyana zolinga - mazana. Ndipo mbali yaikulu ya iwo zochimwazo kumathetsa zili bwino analenga.

M'nkhani ino tikambirana mwatsatanetsatane okhutira, malonda, njira yatsopano kukopa makasitomala.

Kodi ntchito amapereka malonda okhutira?

Lero, mafashoni zili malonda. Komabe, ambiri safuna ntchito - chiyembekezo kwambiri yosokoneza ndi ubwino si zoonekeratu. Kumene, zingakhale zofunika kuti olimba ofunika makasitomala, pamene chingapezeke? cholinga amayang'ana umboni kwambiri, koma momwe iyende looneka? Tidzakhala kumvetsa zimene zili malonda. Kukwezeleza kampani ndi kuyenera wotchuka kwambiri.

kuzindikira mtundu

Tiyeni tiyambe ndi choona kuti mukatha analenga zili limapezeka anthu, inu mukhoza kulankhula za chilichonse, musati kuyamba kukambirana zili kokha komanso kampani lonse kuti analilenga. Kotero, anthu kusinthitsa maulalo, zokumana nazo kuwombola, motero kupanga maganizo za kampani inayake. Mawu a pakamwa - izi ndi njira yabwino zili malonda.

Trust ndi mbiri

Mwakucimbidza ayenera ananena kuti kupambana kukhulupirira - zovuta. Pamafunika nthawi. Pankhaniyi, pamene inu kutsimikizira yamtunduwu anu, ntchito zambiri. Anthu amakhulupirira akatswiri. Kuti iwo malonda okhutira (buku pa izo tsopano chaulere mu sitolo iliyonse) kumathandiza kupeza mbiri ngati katswiri weniweni. Chinthu chachikulu ichi - amatsimikiza quality, osati kuchuluka kwa positi wabwino pa sabata bwino kwambiri kuposa mediocre 7.

Sites, kupoletsa matani okhutira, pamene khalidwe la si wachikondi, mokulira. Iwo amachita monga si koyenera. Sizipanga owerenga anu wofufuza malemba nsomba n'ngwokayikitsa khalidwe la dambo ndi nkhani yopanda umboni. Munthu ayenera malo, amene iwo akhoza mwamtheradi kukhulupirira. Iwo ayenera kukhala gwero lanu.

Trust ndi masitepe kutsogolera kuchokera zili ku misonkhano ya kampaniyo.

kutembenuka mozungulira

Molondola Onani m'magazini malonda okhutira, njira zatsopano zimene zili m'nkhani ino amalola kuti akokere omvera zofunika, kuwonjezera, amachepetsa mtunda pakati pa malonda anu ndi anthu. Ngati Nkhani munthu anachititsa chidwi chenicheni, alinso chidwi utumiki wanu. Chinthu chachikulu - kuganizira owerenga, munthu anafunika inu. Apo ayi mukhoza kuthamanga mu mafupa okhaokha, monga wotchuka kamodzi "Megaplan".

"Megaplan" Kalatayi anapezerapo m'dzinja 2012. Iye anatenga chaka ndi theka olembetsa 100,000. Ichi ndi chitsanzo chabwino cha zili malonda: a chothandiza ndi khalidwe nkhani - ndi malonda ziro. Pankhaniyi panalibe malonda angathe kugawa. Monga anavomereza ndi mkonzi wake wakale limakhulupirira Ilyahova, kunapezeka kuti zikhale chitayiko kupanga ntchito. Ndipo Michael Smolyanov, SEO Katswiri "Megaplan", ananena kuti 100,000 olembetsa - zabwino, koma ichi si kokwanira.

Kalatayi unakhala wotchuka, pamene izo sizinali umalimbana omvetsera bwino. Makalata loyamba - malonda, kasamalidwe, malonda - analembera kwa anthu amalonda. Pankhaniyi, onse wotsatira - maganizo, maganizo, munthu mogwira - yekha antchito. Pa ogwira ntchito yomweyo - pa anthu onse amene ayamba kugwiritsa dongosolo ofanana oyang'anira ntchito.

Kalatayi sanali kugwirizana ndi mankhwala. Ndipo ngati mukufuna kuyamba zili malonda - utenge zimenezo.

The zambiri zosangalatsa zomwe zili malonda? Stelzner, wolemba wa umisiri watsopano wa kasamalidwe iwo ananena kuti sitiyenera kulenga okhutira, chidwi aliyense. Nkofunika kuti akuluakulu omvera, anthu onse Kuphunzira, ndipo inu mukudziwa zimene mukufuna anthu awa? Tiyeni simunawerenge 100000, koma 5000 chabe - koma adzakhala wanu chandamale omvera. Anthu amene amatha kukhala mu chifukwa Inde wa ogula zonse.

Chulukitsani magalimoto

kasamalidwe koyenera ka zili malonda sizingatheke popanda izo. Bwino zili m'bungwe kumawonjezera magalimoto, ndipo mosalephera. Pankhaniyi, nkhani zambiri zosangalatsa lofalitsidwa pa malo anu, anthu ambiri inu kukopa. Ndipo iwo ndikudziwa yemwe inu muli, ndi kuti kupereka utumiki.

SEO-Kukwezeleza

Poganizira njira ya malonda okhutira, ndi Dziwani kuti popanda SEO zili sizimatanthauza. The zambiri wanu okhutira zikufunika, ndi zambiri amanena kuti izo, ndipo wayima apamwamba zotsatira search engine. Koma izi monga nsonga ya madzi oundana a.

Komanso, injini kufufuza kukwawa ndi monga Nawonso achichepere yake. Ndiye, pamene anthu kupanga pempho, index wamangidwa. Ndi tsamba lanu amatenga malo enieni. Pankhaniyi, m'pamenenso wanu okhutira ndi kwathunthu zogwirizana ndi pempho, tsamba adzakhala nkhani pamwambapa.

zili Quality amayendetsa galimoto. Zitsanzo zingachititse yaikulu. iwo onse kuyambitsa wina. Popanda SEO amanena zilibe tanthauzo.

Direct kutembenuka

Palibe anditsutsa anthu monga mmene kufotokoza woona wa utumiki kapena mankhwala. Izi zafotokozedwa mu m'buku "Timasangalala, Marketing ndi thanthwe 'n' mpukutu" (D. Kaplunov). Ngati makasitomala mudzazindikira kuti muli zachilendo - iwo kukukondani. Zofunika: The "Chabwino" - kutanthauza bwino zopangidwa ndi lolunjika pa chandamale wanu omvera, yeniyeni, chidwi ndi momveka.

flywheel mfundo

Sitiyenela kuganiza kuti izo zonse zidzachitika mofulumira kwambiri, komanso buku akuti, "Timasangalala, Marketing ndi thanthwe 'n' mayina." Kaplunov D., mlembi wa buku lakuti, akunena kuti nthawi zonse ulendo wautali kwambiri. Pofuna kukwaniritsa zolinga mofulumira ndi achabechabe mwamtheradi. Ngati mukuganiza kuti muyenera kuyamba blog yekha, ndipo patatha mwezi umodzi inu kupita makasitomala khamu la anthu, ndi magalimoto organic zingawonjezere ndi kangapo - ndinu kwambiri kolakwika.

Mtundu uwu wa malonda ntchito ngati flywheel a. Kuthamanga, muyenera kuchita khama. Inu kulikankhira flywheel, mphamvu chimadyedwa, gudumu Iyamba - koma pokhapokha ndi untwisted, iwo amayamba kutulutsa mphamvu yokha. M'sitolo chipiriro zokwanira - zonse akubwera ndi nthawi. malonda okhutira si limathetseratu vuto lina lililonse, palibe zotsatira n'kamodzi. Ngati magalimoto tsiku lotsatira linali chimodzimodzi, sizitanthauza kuti zili sachiza. Dikirani, monga kuchita zonse kale wasenza dongosolo.

Popanda gulu ndi bajeti

Kuyambira zili malonda kukana ngati inu n'zosathandiza ndalama, ndi gulu la anthu 2 yekha, si koyenera. Kumene, ngati mulibe mphamvu zokwanira, zonse pamene kupoletsa zili zabwino kuliphunzitsa sindingakhoze. Pankhaniyi, kuganizira zili.

Pano pali chitsanzo cha ma aligorivimu ndi Google. Zonse zinayamba ndi nkhani yaing'ono kuti wolemba walenga kampani ntchito yake. Pa nthawi yomweyo ali kusanduka ... inu mukudziwa zomwe. Lero, aliyense amene akufuna kuphunzira za kusintha ma aligorivimu "Google" patsamba lino. Iye yagoletsa 2011 1700000 maganizo. Ndipo ili ndi bajeti yaing'ono kupititsa patsogolo pasadakhale. Ndipo ndi chidwi: wolemba nkhani watsirizika pang'ono pang'ono, ndi kokha analemba zofunika.

Kumbali n'zosiyana, pa mphamvu otsika chifukwa cha khalidwe la mphamvu zakuthupi ndi kumenya bwino kukonzekera zolinga zawo. Dziwani kuti khalidwe zochepa koma apamwamba.

Kodi kudzudzula kasitomala kapena bwana kuti ayenera izo?

Okhutira, ndithudi, mfumu, koma anthu amene akuzipanga izo, nthawi zambiri zovuta kwambiri akuyesera kutsimikizira aliyense cha mtengo wa malonda oterewa. Chifukwa cha ichi ndi losavuta: Mtundu wotchuka kwambiri amanena (milozo, nkhani, mavidiyo, makalata, webinars) a pamwamba a malonda, kuti siteji, amene spaced mapazi angapo ku kutembenuka ndi.

zili Izi zimathandiza kupeza anthu. Ngakhale mukhoza kumukonda kapena kukumbukira. Mungathe kupeza anthu ambiri. Mu zili maphunziro - osati chomaliza, ndipo chimatsogolera ku malonda ali osowa. Pali mitundu ya kutembenuka ake. Mwachangu ndi phindu lake kutsimikizira kwambiri, ndipo, kotero, kufotokozera kasitomala kapena bwana, kodi chithumwa malonda izi si kophweka.

akuunikireni

Poyamba - kuwauza za ubwino:

1. Ntchito maola zinachitikira.
2. ubale ndi omvera. Mukatero akumanga kukhulupirirana ndi anthu amene adzabwera kwa inu.
3. Ponena za nyota, chita chilungamo. malonjezo Zosatheka satero. Manga ziyembekezo lamanja. Chidwi polenga fano? Kuwonjezeka omvera? Kuzindikira? Zonsezi kukhala. Monga samalani. Mtundu wa malonda - uyu ndi gawo loyamba la malonda, pa zikamera wa kuzindikira za kasitomala yekha amakumbukira ndipo ankadziwa kampaniyo. Choncho, opusa kuganiza kuti Ogulawo angagwere khamu kwa inu mu sitolo, ngati kuwerenga 2-3 mu positi blog. Pankhaniyi, m'pofunika kuti mkulu ankadziwa bwino.
4. Kuyambira flywheel, wakupatsani kukwaniritsa zolinga anakhumba malonda.

A zambiri malonda okhutira amakana chifukwa amaona kuti ndi ntchito zenizeni kwambiri ndi anthu kuwerenga za fakitale simenti si chidwi, komanso za ulimi wa feteleza mchere kapena machesi. Koma izi - zamkhutu mtheradi.

Kanthu momwe, osati zimene. Ndi chimodzimodzi zimene mukunena ndi njira inu kuchita izo. Funso ndi njira yoyenera. Ngati zambiri ndi zomwe zili malonda bwino, makasitomala adzakhala ndi chidwi kuphunzira za chilichonse. Kuphatikizapo za machesi ndi simenti.

Kulankhula mwa mawu a kanjedza

Ngakhale kuti zili malonda ndi pamwamba pa malonda, izo sizitanthauza kuti anthu ena sangakhoze kukhulupirira mtengo wake weniweni. Zotheka. Basi kumanga lamavutoli mawerengedwe njira - mmodzi amene amasonyeza bwanji zili kumabweretsa kutembenuka.

Kumatithandiza mu "Google Analytics." Ndi ntchito chitsanzo cha NAC-Channel chitakhotetsera. Muyenera bwino sintha katswiri - izo adzayamba younikira mfundo zonse mogwirizana mwachindunji kutembenuka ndi.

Kodi zonsezi zitanthauza ciani?

Ngati wosuta pa malo anu wopyoza Intaneti ali analytics ochiritsira mfundo. Mukapitirira kuwerenga blog positi, zifika zigoli zofanana ndi blog. Pambuyo muli muyenera tione zimene mbali iliyonse masewero mu malonda njira ntchito. Ndi kutengapo maganizo pa maziko a zonsezo.

muyenera kudziwa chinthu chimodzi chokha tsopano: Inu mukhoza muyeso onse, kuphatikizapo zinthu malonda. Kotero inu ndipo adzakhala ndi zifukwa kanjedza, monga momwe zili adzakhala opindulitsa.

Show mpikisano

"Pakuti mpikisano wathu wonse ntchito zili malonda mphamvu ndi waukulu," "Izi ndi kuchita" - izo ndi mfundo yachilendo. Pankhaniyi, ngati inu mukufuna kutsimikizira munthu kuti m'pofunika ndi zothandiza, mu nkhani iyi, njira zonse zabwino. Chitani mpikisano kuchita izo. Pankhaniyi, kukonzekera, ndi kunena kuti: ". Kodi komanso" Monga safuna kuthamangira: zili malonda buku - nthawizonse yoluza strategy.