Seasonality Chinthu: ndi mawerengedwe aligorivimu. Katundu ankafuna nyengo

Ndi palibe chinsinsi kuti mankhwala ena kugulitsa bwino m'chilimwe, winayo - m'nyengo yozizira. Pali zitsanzo: ayisikilimu, zovala zotentha, ndi zina zotero. Anthu ambiri sadziwa kwenikweni kulabadira mafuko awa, koma ngati muli ndi ntchito zanu, onetsetsani kuti oyendetsa nyengo. Ndicho chimene nkhaniyi inalembedwa. Zikuthandizani kumvetsa zimene seasonality chinthu, kumuphunzitsa kuwerenga, kotero kuti liyenera kukonza malonda kwawo zambiri.

Ngati inu simukuganiza za seasonality katundu wina, bizinesiyo nthawi kutaya ndalama, ndipo simungathe bwino kukonzekera ntchito zawo. Kotero, ndi nthawi kupeza zomwe ndi seasonality chinthu, kodi tanthauzo lake mumoyo weniweni ndiponso ife, ndithudi, bwanji masamu.

Ndi chiyani icho?

The seasonality chinthu - amenewa iliyonse marketer ayenera kudziwa, chifukwa ubiquitous ndipo chimagwira ntchito zofunika kwambiri popanga mapulani malonda awo. chiŵerengero ichi, chimene chikusonyeza kuwonjezeka kuchuluka kapena kuchepa kugulitsa mankhwala malingana ndi nyengo, mmene muli zaphindu.

Choncho, ngati osiyanasiyana mfundo zimene anam'gulira pali zambiri zinthu nyengo, inu ndithudi ayenera kudziwana ndi chinthu ichi, monga adzalola kuti apindule kwambiri. Koma bwinobwino mmene mungagwiritsire ntchito seasonality imayambitsa moyo weniweni?

Kodi chinthu ichi?

chiŵerengero Izi si manambala yekha pa pepala, sipangakhalenso masamu ndipo patulani. Umagwira ntchito yofunika kwambiri pa ntchito leni ngati mumagulitsa malonda nyengo. Kuchuluka kwa chinthu ichi chiri chachikulu kwambiri, koma Choyamba ndi Dziwani mfundo kuti ntchito kuneneratu ntchito m'tsogolo. Izi zikutanthauza kuti mukhoza kusankha chimene mwezi inu kuyitanitsa katundu wa mtundu makamaka, ndi ena - zochepa, monga iwo pabwino kupereka ambiri malonda, ndi zina zotero.

Choncho, ndi chiŵerengero izi mukhoza kukonza ndi malonda ntchito, ndi iwo malonda bajeti kuti zigwire kukopa chidwi cha ogula katundu nyengo. Monga mukuonera, index imeneyi kungathandize chofunika kwambiri pa ntchito yanu. Ngati inu musati mupereke chidwi kwa izo, malonda bajeti yanu nthawi zambiri Adzanyekeka.

Chotero, tsopano inu mukudziwa chiphunzitso pang'ono pa chiŵerengero izi, kotero izo nthawi kusuntha Kuchita, ndiwo funso la mawerengedwe a chiŵerengero izi. Izo zikhoza kuchitidwa moyanjana chabe, koma zotsatirapo odalirika, inu muyenera kuchita zambiri ndithu ntchito. Komabe, nkhaniyi adzatsogolera inu dera lirilonse mwa ndondomeko ya mawerengedwe, moti pomalizira mukhoza kuphunzira paokha, chithunzi ichi ndi zofunika ndalama.

nyengo ntchito

Musanawerenge mwachindunji ndi mawerengedwe aligorivimu, m'pofunika kuti anthu amvetse mwatsatanetsatane yaikulu. Popeza kuti chiŵerengero izi ndi chilengedwe, mwachitsanzo angagwiritsidwe ntchito zosiyanasiyana nthawi ndi mipata nthawi. Izi zikutanthauza kuti mungathe kuwerengera seasonality Chinthu kwa sabata imodzi ya zochita zanu, kulongosolerana, tsiku la malonda sabata bwino, nanga - aipa.

Mwachibadwa, ali ndi makhalidwe ake, mwachitsanzo, muyenera kulamula katundu kangapo pa mlungu, kudziwa efficacy monga ndendende mmene tingathere, ndi kuganizira ena zinthu zina. Komanso Dziwani kuti mlungu - yochepa kwambiri, amene angakupatseni chithunzi thunzi chokwanira cha mmene bwino kapena bwino anagulitsa katundu ndi tsiku yeniyeni la sabata.

nthawi miyambo

Choncho, m'pofunika kuganizira mwambo umenewu nthawi mawerengedwe. Izi zikutanthauza kuti atengedwa mu nkhani pafupifupi malonda mwezi, ndiye kuwerengera koyefishienti aliyense wa miyezi ya pa chaka. Chifukwa cha zimenezi, koefishienti analandira mungagwiritse ntchito kulosera kukhazikitsa bwino ufulu kwa miyezi ingapo pasadakhale, lomwe ndi chida chothandiza kwambiri pamene akukonzekera ntchito.

Choncho tsopano inu mukudziwa zimene ndi zabwino, ngati kutalika kwa nthawi kusankha mwezi ndipo komabe tikambirana nkhani ya nthawi zonse chaka chimodzi kuchititsa poyerekeza zonse. Chabwino, tsopano inu ndi mfundo zokwanira kupita ku woyamba sitepe lotsiriza la mawerengedwe a chinthu nyengo.

Kukonzekera kwa deta zowerengera

Ngati mukufuna kucheza zonse ndi ogwira malonda mapulani mwa chiŵerengero ichi, inu Mufunika ziwerengero mwachilungamo yaikulu. Osiyanasiyana sitolo lanu likhoza kukhala kwambiri zinthu zosiyanasiyana nyengo, kotero muyenera yomweyo kumvetsa kudziwanso ayenera ikuchitika padera kwa aliyense wa iwo.

Choncho, kusankha imodzi mwa zinthu ndi kukatenga ziwerengero za malonda ake mwezi uliwonse mu chaka. Chozama mu ziwerengero mudzatha kukumba, m'pamenenso zolondola inu mukhoza kukhala nacho ichi. Kumene, mungathe kugwiritsa ntchito deta kwa chaka chimodzi, koma ndi bwino kukhala pa dzanja malonda ziwerengero kwa zaka 2-3 zapitazi osachepera. Zonsezi kufunika nyengo ayenera malonda awo kanjedza, chimene mudzakhoza ntchito m'tsogolo kuti chiŵerengero.

Kupitiriza, muyenera kuwerengera malonda pafupifupi pa chaka, Polongosola mwachidule malonda mwezi uliwonse kenako kugawa iwo mu khumi ndi awiriwo, ndiye, chiwerengero cha miyezi pa chaka. Tsopano ndinu wokonzeka kutenga nambala ankasirira.

Factor mwezi uliwonse

Sitepe yoyamba ndi kupeza koyefishienti wa mwezi uliwonse pachaka. Izi zachitika ndithu chabe, muyenera kuchita malonda chithunzi mwezi uliwonse, muchigawane mwa malonda pafupifupi kwa chaka. Chiwerengero chifukwa ayenera kukhala pafupi ndi wagawo ndi. Ngati ndi osachepera limodzi, zikutanthauza kuti mwezi anapatsidwa katundu anagulitsa poipa ngati kwambiri - motero, mankhwala anagulitsa kusiyana ndi chaka pafupifupi.

Kwenikweni, tsopano mwalandira chinthu nyengo. Kodi mukudziwa mwezi wanu mankhwala amagulitsa bwino, ndi chimene chili choipa, ndipo tsopano mukhoza masewera olimbitsa thupi, motero, malonda kulosera ndi kukwezedwa. Ngati ndinu malonda mawindo, mungapeze umene mwezi ndi bwino kuti kuchotsera pakuti mazenera pulasitiki; ngati mumagulitsa zovala ofunda - mudzatha kudziwa pamene dongosolo lalikulu zedi, ndipo pamene kuyitanitsa konse. Komabe, ngati mukufuna kupeza zotsatira pazipita, ntchito si zokhazo.

pafupifupi chiŵerengero

Musanayambe kuchotsera pakuti mazenera pulasitiki, ayisikilimu kapena malaya ubweya, ndi bwino kukumbukira kuti zotsatira zabwino, muyenera kukhala mu manja a ziwerengero chozama kwa zaka zingapo zapitazi. Ngati zichitika kuti zinthu ngati zimenezi, m'pofunika kuwerengera koefishienti aliyense wa miyezi mu chaka, kenako kuwerengera pafupifupi mwezi uliwonse. The chifukwa angakhale osiyana kuchokera pachiyambi, ndi Chifukwa cha ichi ndi chakuti deta yanu ndi zolondola, choncho kuwerengetsera akanakhoza kupereka ubwenzi zofunika kwambiri.

katswiri maganizo

Chabwino, chinthu chotsiriza sitiyenera kuiwala - ichi maganizo Katswiri. Kodi mawu akuti izi? Izi kuganizira za zinthu zonse zina kuti zingakhudzire malonda mu umodzi miyezi kuti zinali mu mawerengedwe a. Izi zikhoza kukhala kuperewera kwa katundu kapena kotunga ake wokwanira; chiyambi cha malonda a zinthu, zomwe zinachititsa kuti ankafuna yaikulu izo. Mwina ndi mavuto azachuma, amene anamva mawu amphamvu kwambiri nthawi imodzi kalendala. Popanda anzawo review mlingo wanu kwambiri masamu, alibe kuchokera ku chenicheni. Choncho analimbikitsa kufunsa akatswiri a malonda kuti zotsatira zabwino.