Woyamba khofi nyumba "Starbucks." Kodi boma anali khofi shopu "Starbucks"?

Wambiri ya kampani - ndi bwino nkhani, chitsanzo momveka bwino mmene kumanga moyo ndi ntchito. Confucius anati: "Sankhani ntchito sanakonde wake, ndipo mulibe ntchito tsiku limodzi pa moyo wake." Kalekale, anzake atatu amene mukufuna khofi, momwemo. Achoka awo chizolowezi mu ntchito. Anzathu ena anali makamaka palibe bizinesi lingaliro. Zimene iwo amchita, koma amatchedwa kulenga kuposa njira. Ndipo komabe, dziko lonse posachedwapa kudziwa za shopu khofi pansi dzina la pachiyambi "Starbucks".

Kodi izo zonse zinayamba

Motero, amuna atatu (aphunzitsi awiri - za mbiri ndi Chingerezi ndi wolemba), amene amadziwika mzake kuti maphunziro a ku yunivesite, anabwera ndi lingaliro. Amene anali E - Dzherri Bolduin, Gordon Bowker ndi Zev Sigl - zilibe kanthu. Popeza aliyense anakonda khofi, lingaliro linali losavuta: kutsegula shopu kugulitsa kumwa nyemba. Koma tinafunika ndalama. Anyamata imawazidwa mu $ 1.350 lililonse. Koma anatenga zikwi zisanu. Zinali zokwanira September 30, 1971 shopu anatsegula zitseko zake obwera onse.

Mwina mungafunse kuti, anali khofi shopu "Starbucks" mu chikhalidwe chimene? Yankho: ndi Washington, Seattle.

Ndipo chinthu chimodzi kwambiri. Okonda anauziridwa ndi Alfred Peet chotero ft - wazamalonda, amene kale mu mbewu wapadera yokazinga ndi kuphunzitsa anyamata. Ndipo iwo zidawala zokwera kugulitsa khofi kwa chinsinsi chokhalira.

Kodi inu mumawatcha bwato ...

Seattle - pakati yaikulu kwambiri ku United States kumpoto chakumadzulo ndi doko lalikulu. Choncho, kuganizira za dzina la ana awo am'tsogolo - khofi "Starbucks", oyambitsa anaganiza m'malo mwa mkulu wothandizira cha ngalawa whaling m'buku wotchuka "buku la Moby Dick". dzina lake anali Starbucks.

Ndipo conjured chizindikiro. Tinaganiza kutenga chifaniziro cha belu (mermaid). Mtundu zithunzi amafuna bulauni. Cha m'ma 80 ndi kumayambiriro 90 ilo linasinthidwa kuti wobiriwira. Mchira ilipo pang'ono adzafupikitsidwa. Pachifuwa mtsikana zobisika kuseri tsitsi akuuluka mphepo. Added pakati sprocket mawu.

Pomaliza, pakati pa nkhope ndi mermaid. Atapita wobiriwira felemu, "chimatha" nyenyezi. mtundu chizindikiro wakhala mbandakucha kwambiri.

Choncho khofi "Starbucks" anaonekera m'misewu ya mzindawo. Poyamba, kampani okha anagulitsa khofi nyemba Seattle, koma chakumwa pakokha yophika. Kodi pang'ono. Anapereka pofuna kuyesa mu kuti lengezani, ndipo zinathandiza kwambiri.

Technology abwenzi atsopano malonda anaphunzira A. Pete ndi kukodzedwa. Ndi 1981, kale ntchito masitolo asanu. Panadzakhalanso mini-fakitale kwa Kukuwotcha khofi ndi dipatimentiyi mankhwala ake akuchokera mipiringidzo m'dera ndi malo odyera.

Ndiyeno maukonde kwapita kupitirira Seattle. Nthambi anali mu Chicago ndi Vancouver.

Chotsatira chinali chiyambi cha malonda katundu ndi makalata. Pakuti m'ndandanda uwu linapangidwa. Tsopano inu mukudziwa, panali nyumba khofi, "Starbucks" mu chikhalidwe chimene. Posachedwa establishments atsopano anatsegula mu malo 33 m'madera osiyanasiyana a United States. Ndipo mathokozo onse kwa rositala kusindikizidwa.

Ndipotu zosaneneka: mu kampani 90 "Starbucks" akutsegula masitolo latsopano. Ndipo izo zinachitika pafupifupi nthawi iliyonse! The kampani anakwanitsa kukhala ndi popemphera mayendedwe mpaka 2000s.

Masiku ano palibe funso limene boma khofi "Starbucks" ndi America? Kodi mungasangalale kwambiri yopuma? Chifukwa mabungwe amenewa ali paliponse!

misika yatsopano

Ndipo mu 1996, kampani anafika mlingo watsopano: woyamba khofi nyumba "Starbucks" anaonekera makilomita ambiri ku United States - mu Tokyo (Japan). Zotsatirazi Japan anatsegula 56 ogulitsira mu UK. Kwambiri posachedwa khofi "Starbucks" inatuluka mu Mexico. Tsopano ali 250 Mexico City yekha - za zana mabungwe.

Today paziyangoyango za khofi nyumba, "Starbucks" kwambiri mkulu. maadiresi onse palibepo. Tchulani akhale yekha m'mayiko deta zilipo malo, ndiyeno ena. Iwo Switzerland, India, Denmark, Germany, South Africa, Poland, Hungary, China, Vietnam, Argentina, Belgium, Brazil, Bulgaria, Czech Republic, Portugal, Sweden, Algeria, Egypt, Morocco, Norway, France, Colombia, Bolivia.

Ndipo mu Norway Poyamba khofi "Starbucks" Sankhani ndege ku Oslo. Mu Beijing, izo m'kaundula mu holo ya ndege lonse la ndege. Malo ena kumene deta ili mu hotelo, mwachitsanzo, mu South Africa.

Koma zimenezi si mapeto! M'mbuyomu, mu 2014, kampani "Starbucks" "anapereka" sikisi nyumba khofi Columbia ndi anayi - Hanoi. mabungwe oposa khumi adzakhala Bogota mu 2015. M'chaka chomwecho, izo inyamuka kutsegula cafe ofanana mu Panama.

Mu paki, pa sitima ndi pa zilumba

Pa Disneyland, ndi osiyana mayiko mudzapeza mabungwe "Starbucks." Isanayambike 2015 kwambiri anasangalatsa anthu okonda khofi. Apa pali chifukwa: ndi wosakhazikika kampani "Starbucks" tsopano akuitanidwa kudzasangalala ndi flavored mowa zilumba mu English Channel.

Komanso, odzipereka kofetorgovtsy anakwanitsa atengere woyenera cholinga chanu ngakhale zotumiza! Izi zinachitika mu 2010. The sitolo loyamba lili pa bolodi zimafika sitima akukunyengererani ya Pacific, anamanga mu sitima ku Finland. Kukula ndi achiwiri kukula mu dziko.

Ndipo mu Russia, nawonso,

Zosintha wa kampani ndi kuyang'anitsitsa yaitali cha sizidzatha msika Russian. Ndi kugwa kwa 2007 itatsala khofi "Starbucks" mu Moscow (mu umodzi waukulu kugula pakati). mofulumira kwambiri, anthu likulu akhala anayamikira odyera izi, ndipo anaganiza kuti atsegule nthambi angapo.

Mu 2012, "Starbucks" kulankhula kale ndi kumpoto likulu - St. Petersburg. Primorsky Chiyembekezo (mu kumsika) kulikonse mofulumira okonda flavored kumwa, kumwa izo, ndi mayamiko.

99 nyumba khofi kugwira ntchito mu Russia lero. 71 wa iwo - mu likulu, khumi - mu St. Petersburg. Komanso ali Sochi, Yekaterinburg, Rostov pa-Don ndi mizinda ina.

Chips akuchita ntchito zawo

Anthu amene anapita ku mabungwe, amathera Timasangalalanso luso malonda kampani mabwana. Ndiyeno nawo zovuta lapansi.

Chidwi kampani mbiri. Izo zimanyezimiritsa kutali ndi nthawi imene khofi shopu "Starbucks" inatuluka mu boma la Washington - kuchokera shopu yaing'ono ntchito yaikulu ufumu wa dziko.

Fans amakonda kukhala malo awa, osati chifukwa cha zabwino kwambiri zakumwa, komanso kuyamika chikhalidwe amazipanga wokongola. Choncho, mkati mwa woyamba khofi sanasinthe mu zaka 40. Zitsala miyambo. Ndipo makasitomala kusangalala khofi, ngakhale ali achilendo "Starbucks" owonera zakale.

Pano pali chitsanzo china. M'masitolo athu onse pa nthawi yomweyo dziko kusewera nyimbo yomweyo. Ndipo mu pepala chikho pamwamba pa corrugated gulu Chikoka mphete: timatha makasitomala kuti lamoto wako manja.

Ndipo kuti pali wolemera menyu! Izi khofi wa mitundu yosiyanasiyana (kuphatikizapo nyengo). Palinso kwambiri ya mankhwala, teas, saladi kuwala ndipo, ndithudi, nambala yaikulu ndiwo zochuluka mchere.

Musaiwale za Thermomug wotchuka kuti zikhoza kugulidwa monga kachikumbutso pamodzi ndi makapu mtundu ndi magalasi.

Kusamalira za chilengedwe

Zaka zingapo zapitazo kampani anapezerapo pulogalamu lotchedwa "Dziko kwa munda wanu." atsogoleri Ufumu anaganiza kuti malonda awo ayenera kukhala wochezeka. The anakhala malo khofi anagulitsidwa kwa obwera onse, amene ndi minda yawo. Pajatu angagwiritsidwe ntchito manyowa.

Pamenepo "Starbucks" wapanga chinthu china woyenera kutsanzira. kampani anayamba kufalitsa matawulo pepala ndi matumba zinyalala ang'onoang'ono. njira iyi imalimbikitsa ndi kupulumutsiramo iwo a zachilengedwe.

Siteji yotsatira - yobwezeretsanso kupanga zathu. Mu kupanga zikho za zakumwa ife anayamba kugwiritsa ntchito gawo la pepala zobwezerezedwanso - 10 peresenti zokha. Wina akhoza kunena kuti ndi laling'ono kwambiri. Komabe, malinga ndi zotsatira za "Starbucks" anali kupereka kwa lingaliro la linapereka ndi National.

Konse kuima

The conservatism ndipo safuna kusintha chinachake khofi "Starbucks" simungathe kunyozedwa. Kotero kuti ngakhale chaka, kampani amasangalala nafe luso lina.

Chochepera (mu "chochepera" Baibulo) - kotero mzere unayambitsidwa mu 2008. Kasitomala amapereka unsweetened (palibe shuga) ndi otsika-kalori zakumwa - kutungira mkaka. Aliyense akhoza kulamula zimene iye amafuna ya lokoma mankhwala achilengedwe - shuga bulauni, uchi kapena madzi.

Mu 2009, makasitomala nsembe luso lina - ndi khofi, koma matumba tiyi. Ndiponso kuwagulitsa kwambiri moti anthu ambiri hadakwanise kuvesa penepi chakumwa yomweyo kapena wofululidwa atsopano?

Mu nthawi alendo anadabwa kachiwiri luso lapadera. nthawi iyi anali kukula pazipita chikho - buku la 31 oz.

Patapita nthawi, kampani kamodzinso adakondweretsa makasitomala awo okhulupirika, nthawi iyi makina chidwi. Iye anapereka za khofi palokha. Iwo ankanyamula mu makapu zopangidwa pulasitiki woonda ndi mkaka - khofi wa late.

Mu 2012, khofi menyu "Starbucks" Anayamba achisanu zakumwa-fresheners. Iwo ali ndi Tingafinye wa zitheba (arabica). Iwo monga zipatso oonetsera, ndipo, ndithudi, tiyi kapena khofi. Izi mankhwala wakhala paliponse. Anthu onga iye "amphamvu kukoma - popanda khofi fungo."

Mu 2013, nyengo yatsopano - zogulitsa kupyolera m'manja Twitter nsanja. Patapita chaka udachita kupanga wake mzere wa zakumwa enaake, otchedwa "dzanja zopangidwa". Mungapeze zogulitsa pansi pa dzina Fizzio.

Atsogoleri padziko ndi nthawi

Mu 2013, kampani "Starbucks" ali pakati pa anthu makampani ndi mabungwe amene akhala chimatengedwa ngati zabwino mabwana mu dziko. Olosera magazini waphatikizapo ntchito khofi mu mndandanda aulemu wa mabizinezi zana kutsogolera.

Chotero kupambana bungwe lakwaniritsa kuthokoza kwambiri phokoso ndi chilungamo Malipilo dongosolo. Choyamba, buku la taonera ankamvetsa yowonjezera. Chachiwiri, dziwani okhazikika malipiro kukula kaya boma la dziko chuma. Aliyense "Starbucks 'wantchito akhoza kwenikweni timakhala bwino ntchito imeneyi kampani ndipo amapita ku wamba bartender pamwamba bwana.