Ntchito zipatso malonda kampani

Marketing - ndi kupanga katundu chimene chimachita zofuna za makasitomala komanso kupeza ogula amene kugula mankhwala. Management wa ntchito malonda - sikumatha, popanda kudalira njira ya malonda. gulu lirilonse, mosasamala kanthu za utali wa msika ndi mlingo ndalama, ayenera kusamalira makampeni awo malonda, ndi chokhacho yogwira nthawi zonse chikumbutso cha kampani, malonda zolimbikitsa ndi osiyanasiyana BTL zochita zawo angathe kukopa makasitomala atsopano ndi kusunga mpaka kalekale.

Marketing ntchito umalimbana kukopa ogula akhale osakwanira kapena mowa. Zikatero, yafupika kufunika kwa katundu ndi zochitika zapadera.

Ungwiro wa ntchito malonda zonse kumapweteketsa mawu a ndalama. Predriyatiy ayenera kuonetsetsa bajeti yeniyeni misonkhano. Marketing ntchito tichipeza magawo angapo: kusanthula msika, kusankha njira ya malonda, za kulima komanso atolankhani mapulani. Zonsezi zikutipatsa yunifolomu kukula kwa ntchito za bizinesi, phindu ndi pamsika kukula.

kampani akhoza kukhala wanthawi akatswiri kapena bungwe kukopa kuchokera kunja. Marketer amene m'kaundula mu boma ndipo nthawi zonse mu kampani amadziwa "khitchini" kuchokera mkati, ndi bwino chikhalidwe, ndodo ndi mbiri chitukuko kampani. ntchito yake idzakhala kwambiri kuposa zochitika za bungwe ndi antchito.

kasamalidwe malonda zinthu zikhoza kugawidwa mu magawo awiri. Izi kusintha dipatimenti ndi asilikali a ndodo woyenera.

Mu gawo loyamba, chilengedwe cha zinthu ntchito bwino wolembedwa ntchito, n'cholinga choti palibe kusokonezedwa kusonkhanitsa mfundo, onetsetsani kuti deta nkhani, ndi zipangizo zonse zofunikira ndi zina zotero.

M'pofunikanso pachikhalidwe zimachitika pakati dipatimenti malonda ndi mabungwe ena onse.

Kuti dipatimenti malonda ntchito mwaphindu, m'pofunika bungwe ntchito yake bwino, komanso kusankha dongosolo kuti zidzalamulira dipatimenti. Nthawi zambiri akatswiri malonda dipatimenti imvera dipatimenti malonda, kumene ochepa apadera maphunziro, amene amalola kumvetsa njira komanso atolankhani mapulani. Pachifukwa chimenechi, zambiri pali mikangano ndi kusamvana pakati pa antchito ndi kasamalidwe, imbaenda ntchito inefficient. Only tanthauzo bwino ntchito ndi malo a misonkhano malonda mu kapangidwe ka bungwe adzaonetsetsa ntchito bwino kampani lonse.

marketer A ayenera samangokhala nacho chidziwitso ntchito yawo, komanso bwino limatchula za kumalo a ntchito. Komanso, katswiri akhale sociable ndi zazikulu, kwenikweni ndi anzake wa kugwirizana pakati pa omvetsera ogula ndi kampani. Tiyenera kumvetsa ndi antchito, ndi makasitomala kulenga yabwino malo a malonda a katundu.

Marketing ntchito amatsogolera gulu kukakomana ogula zilakolako, oyang'anira malonda yokopa, Ngopambana mankhwala ndi mlengalenga lonse kampani. Choncho, dipatimenti malonda kuyenera kuphatikizapo akatswiri angapo maudindo awo yopapatiza, koma nthawi mmodzi wa iwo okha ndi kuchita "zonse", imbaenda neohvatnosti ndi inefficiency.

Ngati kampani akufuna kukhala ndi kuonjezera pamsika, ntchito malonda ayenera Pachithunzipa lapansi. Atsogoleri sayenera skimp pa akungotaya nthawi ndi ndalama maphunziro ndi kupeza akatswiri. Ungwiro wa ntchito malonda zonse ali zotsatira zopindulitsa pa ndalama ndi umoyo wa ogwira wonse.