Planogram - ndi chida imene imalimbitsa malonda mankhwala

Ngati inu kuyang'anitsitsa pa m'mawindo, muona kuti mankhwala onse anaika pansi pa malonda mu dongosolo. Molondola pabwino ngati mankhwala likukwaniritsa zofunika makhalidwe:

- udindo uwu ayenera kukhala zovuta kupeza wogula pa kauntala;

- katundu ndi kuti adzadziwika, ayenera kuima pakati mankhwala ofanana;

- katundu muziweruza osati okha, komanso zatsopano zina za mtundu womwewo.

Sale kwa ena mankhwala mu aliyense sitolo umalamulidwa ndi oimira wogulitsa. Akatswiri kudziwa mmene osiyanasiyana pa maalumali, malo ake olondola ndipo Iganizireni kugulitsa mankhwala, wotchedwa merchandisers. Chida chachikulu cha chotero akatswiri ndi planogram.

Kodi planogram

Planogram - ichi ndi chimodzi mwa zida zikuluzikulu za malonda a mankhwala pa msika. Chitsanzo Zithunzi za katundu pa kauntala dongosolo ndi refrigeration kuwonetsa, pa sitolo alumali. Ndiponso malonda woimira kampani kuyang'ana mankhwala bwino alimbane, kaya osiyanasiyana chizindikiro anapatsidwa malonda limafanana ndi mmene chinapangidwira wotanganidwa ndi mmodzi kapena mankhwala wina. Planogram - nthawi zambiri Flyer ndi zithunzi za ulimi pamalo oyenera. Aliyense merchandiser, analowa m'sitolomo, ali ndi ufulu kupita kuseri kauntala ndi Yalani katundu malinga ndi apano panthawi planogram.

Pamene anayamba planogram

Planogram mankhwala mwakuchita pempho la Mlengi kapena pa pempho mwini wake wa chizindikiro cha. Izi amaganizira zifukwa zotsatirazi chachikulu:

- panopa kufunika pamwamba udindo ndi umwini;

- kupezeka kwa chofunika osachepera malonda mankhwala mu mfundo zimene anam'gulira;

- m'matangadza wogwila kapena ankayembekezera ndipo malonda;

- kutsatira pachimake mankhwala zokhudza mankhwala ndi cholinga kuonjezera malonda a otsiriza;

- yolowera mankhwala atsopano kapena osiyanasiyana katundu ndi chakudya chochepa cha kumasulidwa / okha dziŵani makasitomala ndi nkhani.

Zonsezi nkhani akukwanitsa zinayenda ndi akatswiri a malonda m'madipatimenti lalikulu makampani, ndipo pa maziko a izi zikuchitika aonekera planogram. CHITSANZO mankhwala osavuta chakudya mu mawonekedwe golosale zikusonyezedwa mkuyu.

Kodi planogram

Pambuyo osauka planograms mu mawonekedwe a Flyers zilipo yogulitsa ndi Makampani zogula kuti zikugwira yobereka katundu pa malo a zogulitsa. Iwo anamva magulu malonda a makampani, ogulitsa, ndipo amapereka planogram merchandisers ndi malonda wothandizira. Ndi antchito awa m'madi- malonda ayenera kulamulira malo mankhwala mtundu wa ogulitsira ritelo. planogram iliyonse - ndicho chosaiwalika malonda m'madipatimenti a amagulako, Mabwana ndi mamanijala MASITOLO OGULITSA CIMODZI CIMODZI. Ndi udindo wawo chifukwa anasonyeza olondola a katundu pa planogram lapansi. Ngati mankhwala yaikidwa bwino kulemekezedwa kasinthasintha ake, ndipo atsopano kawirikawiri ndi zofunika kufufuza, ndi malonda a mankhwala kuchuluka.

Ziletso omwe sanali kugwilizana ndi planograms

Pa mapeto a mankhwala yobereka mgwirizano chofunika ilipo litsatidwe planogram kuwonetsera kwa katundu. Kukwaniritsidwa kwa chikhalidwe ichi ndi mabonasi wogula mu mawonekedwe a ufulu katundu malonda kapena malipiro a ndalama. Planogram - iwo ndithudi akangane zokambirana ndi masitolo. Ngati kubwereketsa si anakwaniritsa ziyeneretso za katundu ndi malamulo si anamvera kuwonetsera katundu pa planogram, ngati saloledwa kusinthanitsa merchandisers maalumali katundu ali ndi ufulu kupereka bonasi chipukuta misozi, ndi zina ali ndi ufulu kutsirizitsa pangano ndi chiyani kusiya kupulumutsa katundu ku sitolo.