Gululo kusanthula mu malonda

malonda Modern N'zosatheka kugwiritsa ntchito intaneti. Kaya akugulitsa chinthu china kapena zokolola. Ogula ayenera kudziwa, koma chophweka njira kupeza izo - kufufuza intaneti. Komanso, dzuwa la ntchito njira zosiyana si nthawi zonse amenable kuphunzira, koma kwa intaneti n'zosavuta kwambiri kuchita. Imodzi mwa njira wotchuka kwambiri ndi zithunzi akuti ndi gululo kusanthula. Ngati kufufuza njira zina za ubale causal mu khalidwe ogula pamafunika kudzikundikira zambiri zowerengera. Internet amalola kuchita izo "zosaoneka" chifukwa akaimbeyo. Ndipotu, apa lirilonse kasitomala kanthu - kuchokera tsiku anapita koyamba nthawi imene pa tsamba lililonse.

Ziwerengero mu malonda utumiki

N'zokayikitsa kuti lero pali akatswiri amene mawu "malonda" kutanthauziridwa monga "malonda" ndi "malonda". Ndithu, awa ndi zigawo ziwiri zofunika pa ntchito malonda. Koma maziko akali kuphunzira kufunika ndi ogula khalidwe. Ndiyeno chirichonse adziwonetsa kufunafuna mipata zosowa anthu.

Ndipo ngati ife tinali kuyankhula za kafukufuku ndi kusanthula kotero - ziwerengero kutithandiza. Samalani kusunga mbali kasitomala wa Nawonso achichepere ndi limakupatsani bwinobwino tione kufunika ndi kugwiritsa ntchito zotsatira za kuwunika phindu pazipita okha.

ogulitsa malonda kwambiri zambiri ntchito malumikizanidwe ndi kusanthula mgwirizano; akufuna njira ofotokoza ndi predictive akuphunzira ogula. Zonsezi zimafuna Kugawilidwa kwanthaka wa zina woimira kwambiri (kapena chidwi malonda) magulu a makasitomala. Kuti kucheza ndi amatipatsa ndi kusanthula gululo.

kusanthula Statistical ndi Zamalonda

The malonda ayenera kukhala bwino ndithu kumvetsa causal ulalo mu ntchito makasitomala. kusanthula gululo amalola kuchita ndi grouping makasitomala pa malo angapo. gawo ndi ofanana khalidwe zambiri anamasulidwa (kugula, kugula ndi m. p.), ophatikizana kukwaniritsidwa chochitika tsiku. ziwerengero kulankhula za gulu la anthu (zinthu) zimene zimasonyeza makhalidwe ofanana ndi makhalidwe. Chitsanzo yosavuta wa gululo - alendo amene anabwera mu sitolo kwa nthawi yoyamba sabata pamaso Chaka Chatsopano. Ataphunzira khalidwe lawo, n'zotheka mumakumbukira nthawi za mphamvu ya malonda ndi khama malonda.

analytics

Kuthandiza ogulitsa malonda akhala kubwera kutukula Google. Iwo akupereka zosiyanasiyana zothandizira kuphunzira e-malonda ziwerengero. Tsopano n'zotheka kuchititsa kusanthula gululo mu Analytics Google. Poyamba, izo zinkayenera kuti zichitidwe mwa mokakamizidwa omvera kugawanika. Zinali ndithu nthawi yambiri ndi kovuta. Koma tsopano, gululo kusanthula ikuchitika basi. Analytics zitha ikonza magawo lipoti malingana ndi zofuna zanu.

deta lipoti ndi linanena bungwe ngati tebulo ndi kutalika kwa nthawi. magulu anayi wa magawo zikhoza kusintha mu zoikamo, lomwe lili ndi kusanthula gululo.

Gululo Type ndi khalidwe wamba amene zimalunzanitsa pamodzi gulu linalake la alendo. Kukula angathe kuikidwa m'magulu ndi nthawi: yeniyeni tsiku, sabata, mwezi. Ngati inu kusankha "sabata" Mwachitsanzo, lipoti chifuniro gulu onse oyamba kukaona malo sabata zafotokozeredwa gululo limodzi.

Pamenepo mungathe kusintha "chithunzi". Masiyanidwe apa pakubwera kwa kusakatula, gawo nthawi, chiwerengero cha owerenga, etc. Ndipo njira lomaliza - "tsiku osiyanasiyana". Ndi Mbali imeneyi, katswiri wa imatheka younikira zochita za gululo pa nyengo ya nthawi imene poyambira kuti tsiku panopa. Kusankha grouping masiku, tiyenera kukumbukira kuti gululo adzakhala anapanga mizere, ndi mphamvu ya khalidwe la alendo - mu mizati ya.

Kodi kugwiritsa ntchito zotsatira za kuwunika

Atafufuza malipoti, n'zotheka mme- pafupipafupi ogula amabwerera malo. Kuyerekezera zizindikiro kachulukidwe kukonza mayikidwe a zili pa malo adzakhala ndi mpata kumvetsa zimene amakonda kukopeka makasitomala.

Mwachitsanzo, gulu la alendo ndi allocated malinga ndi kuwunika, amene anabwerera ku malo ndi "zonse". Kulera Plan Kusinthaku zipangizo malonda pa atagwira magawo kapena kuona zinthu zatsopano zilipo pa nthawi ya ulendo woyamba masamba awa ogula, n'zotheka mumakumbukira nthawi zimene ali chidwi makasitomala angathe. mfundo zimenezi zimathandiza kuti muzikhoza kampani. Izo ntchito monga gululo kusanthula mu malonda. Chimathandiza ngakhale makamaka Cofunika kuonetsetsa malonda bajeti ndi kulenga ogwira njira zolankhulirana.

Choti

Kugwiritsa ntchito zipangizo aliyense zowerengera zofunika kuti agwire ntchito kukonzekera. Ndipotu funso zoona vuto la ukutitsimikizira kudya njira.

Kodi muyenera kuchita ntchito kusanthula gululo? Dzifunseni mafunso angapo:

• Chifukwa pali malonda zazikulu?
• Kodi kusankha nthawi (ya kampeni malonda, mwachitsanzo)?
• Kodi kudziwa kugawa nthawi yankho chachikulu?

Hypothesize thandizo bwino chimatanthauza magawo a kusanthula gululo.

Pomaliza

Popeza familiarized ndi maluso a m'munsi gululo kusanthula kwa Analytics Google ndi kudziwa mbali yake zinchito, ogulitsa malonda sizovuta angathe osati kuonjezera magalimoto ku malowo, komanso kutembenukira kasitomala kuthekera (a wamba mlendo) kwa ogula.

Mapangidwe malipoti munthu kupereka lingaliro bwino za mbali ya chandamale omvera adzakuthandizani kumvetsa zimene anachita ntchito yanu, kaya ndinu kuwayika Intaneti mudziwe Nkhani kapena Special Kukwezeleza kupereka. n'kosatheka malonda ayenera chuma wolungamitsidwa. Gululo kusanthula CLTV, Unit Economics - njira iliyonse kuphunzira khalidwe la ogula Cholinga kudziwa chiŵerengero cha "mtengo-phindu" ndi kukhathamiritsa ake.

Koma patali kwambiri ndi. Daily polojekiti adzakupatsani maganizo olakwika za zolinga za ogula woyang'anira kampani. Zinali ndi maganizo lalitali la akuluakulu a gululo chomwecho adzalola younikira ndi molondola kumasulira kusintha khalidwe makasitomala.