Beer "Tinkoff": mbiri ya chilengedwe ndipo zosiyanasiyana oonetsera

The kampani "Tinkoff" anakhazikitsidwa mu 1998 ndi Olegom Tinkovym, pamodzi ndi ogulitsa malonda ake. Mu 2002 pansi pa dzina chomwecho idamangidwa pa yofululira moŵa ndi inamangidwa m'miyezi 10 basi. Mu 2003, iye anayamba kutulutsa katundu wake woyamba. M'chaka kuti mbewu limapanga 250 zikwi hectoliters wa mowa ultrapremium kalasi. dzina "Tinkoff" osati akamayamba kampani komanso zomera, komanso mkanda odyera.

Beer "Tinkoff" kukopera "Bavarian yowala"

Mu dzina mtundu "Bavarian" kuwala chimera kukoma lagona pang'ono kuwawasa, ndi pang'ono, koma noticeable kuwawa. mowa ali ndi golide mtundu, thovu yosamalika ndi zabwino kumamatira cubes. Chiwerengero cha mowa - 5.2.

The fungo ndi woyera, anamva chimera. Anakweranso lililonse mowa ali ndi busa ndi zake kamvekedwe ngakhale. Koyamba, zingaoneke fungo la udzu mwatsopano odulidwa ndi udzu. Mighty siimakupiza masamba aftertaste noticeable. Bavarians kuitana la mtundu umenewu Helles. Beer "Tinkoff" mwathunthu complies.

"English ale"

The fungo la pamlingo wabwino wa Anakweranso. Mu "English amafotokozera" amaona caramel zofewa ndi kukoma zamaluwa ndi kuwawa pang'ono, ndipo zonse izi kwa nthawi yaitali anali chinenero, pang'onopang'ono chikusuntha aftertaste wa. Padziko "English ale" - ndi mead ndi thovu chosatha. Mtundu izo akufanana uchi.

mowa uyu, komanso "kuwala Bavarian" masamba aftertaste busa. A tanthauzo la zolemba zipatso. kachulukidwe wa mowa "Tinkoff" ndi 11%, koma mfundo zikuoneka kuti apamwamba. Izi ndi ale lalikulu limene ndi zogwirizana ndi mtengo wake. Pa chizindikiro munakwanisa kuona mitundu chimera ndi Anakweranso.

Za kampaniyo

Beer "Tinkoff" analengedwa mu bwino moŵa zida za zipangizo wapamwamba kwambiri yaiwisi. Chomera ayenera kukhala German mowa chiyero lamulo la: zonse zimene zingamuthandize yokonza mowa ndi - ndi chimera, madzi, anakweranso, yisiti ndi kanthu kwambiri.

Mu 2005, kampani akugula "InBev" ndipo Oleg Tinkoff mu 2009 wasankha kwathunthu kusiya moŵa. Komabe, atachokako kwa nthawi yaitali mu mowa msika mowa "Tinkoff" akadzabweranso, koma mu mtundu osiyana.

Kupereka kwa yatsopano zinachitika 26.07.2013, mu "Dickens" odyera mu St. Petersburg. Malinga ndi woyambitsa wa "Tinkoff" Oleg Tinkoff, iye anaganiza kubala zoledzeretsa chakumwa kuphunzitsa ogula Russian kumvetsa mowa wabwino. Atasonkhanitsa ndi maphikidwe bwino, bizinesi amalenga mitundu wake watsopano. Koma Tinkoff alibe poyerekezera ndi kampani, chifukwa nthawi yaitali wake. Choncho, ntchito ya Oleg Tinkoff akhoza ankamuona ngati malonda chiwembu. Beer "Tinkoff" ali ndi kukoma kwakukulu, koma, mwatsoka, ogula si mu ankafuna kwambiri.