Zida za zofunidwa zapamwamba ndi ... Kuwonjezera ndi kufuna katundu. Zotchuka

Tonsefe mwa njira imodzi ndi ena ogula zinthu, zopangidwa ndi zopangira zilizonse. Masiku ano, izi sizipita kulikonse! Kwa aliyense wa ife, iwo ndi ofunikira kuti achite ntchito ya moyo, kukhazikitsa moyo. Pankhani imeneyi, mitundu yosiyanasiyana ya katundu imaperekedwa mosiyana. Choncho, zochepa za sayansi sizidzakupweteka.

Tanthauzo la mawu akuti "katundu"

Kuyankhula mwachidule, izi ndizo zonse zomwe zimakhudza zosowa ndi zosowa zathu. Cholinga cha cholinga chogwiritsiridwa ntchito ndi kugwiritsiridwa ntchito kapena kukopa chidwi. Kufuna ndi kugulitsa katundu mu "anthu ogulitsa" masiku ano ndizokhazikika ndikukhazikitsa malamulo oyendetsera chuma. Kuchokera ku mbiriyakale amadziwika kuti malamulo opangira amatsogoleredwa makamaka amayipitsa zotsatira zake ndipo ndizowonongera chuma. Chida chilichonse muzofunika zake ndizo kuthetsa vuto, monga malonda ambiri ogulitsa. Mwachitsanzo, Elmer Wheeler, adati, ndikofunika kuti asagulitse steak, koma momwe amachitira pakamwa pake. Ndipo Charles Revsoy ananena kuti fakitale yake imapanga zodzoladzola, ndipo sitolo yake imagulitsa chiyembekezo!

Chiwerengero cha katundu

Pali magulu awiri akulu:

• "A" - katundu wopanga.

• "B" - katundu wogula.

Zowonjezereka zidzapatsidwa kwa inu pamapeto. Zimaphatikizapo magulu otsatirawa.

1. Zomwe zimagwiritsidwa ntchito nthawi yaitali. Izi ndizimene zimagwiritsidwa ntchito mobwerezabwereza. Zitsanzo: zovala, mafiriji, magalimoto.
2. Zomwe zimagwiritsidwa ntchito pafupipafupi. Zagwiritsidwa ntchito limodzi kapena zambiri. Zitsanzo: mchere, chimanga, shuga.
3. Zosowa za tsiku ndi tsiku (nthawi zonse) zimafuna. Amagulidwa kawirikawiri, nthawi zonse, popanda kusinkhasinkha kwakukulu, kudziyerekezera pakati pawo. Zitsanzo: Zamagetsi, nyuzipepala, sopo, mankhwala opangira mano.
4. Zogula zopanda pake. Monga lamulo, iwo amapezedwa popanda kufufuza koyamba ndi kukonzekera, iwo sakuyang'ana mwachindunji ndi ogula, popeza amagulitsidwa m'malo ambiri, mwachitsanzo, pa ma tikiti. Izi ndi mipiringidzo ya chokoleti, magazini, kutafuna chingamu.
5. Zogulitsa zapadera. Gulani, monga lamulo, pamene pali kusowa kwakukulu kwa iwo. Zitsanzo: ambulera mvula yamvula, chisanu cha chisanu m'nyengo ya chisanu.
6. Zosankha zosankhidwa. Wogula amawasankha nthawi isanafike, akufufuza mosamala ndi kufananirana wina ndi mzake mwazinthu za khalidwe, mtengo, kukwanira, mawonekedwe. Zitsanzo: zinyumba, zipangizo zapanyumba, zovala. Apa pali ntchito yofunikira yomwe imasewera ndi ntchito ya akatswiri othandizira malonda, omwe angapereke zambiri zokhudza kugula kwanu.

Komanso, pali zotchedwa katundu wogula (katundu wogula) ndi katundu wapadera. Kodi iwo ndi chiyani?

Good Consumer Goods (Consumer Goods)

Izi ndizo popanda zomwe munthu sangathe kuchita popanda. Zomwezi, zimagawanika kukhala chakudya komanso zosadya. TNP imagwiritsidwa ntchito ndi zigawo zonse za anthu, sizinthu zokhazokha kapena zojambulajambula. Zonsezi zimatsimikizira khalidwe lawo ndi kupezeka. Kupanga katundu wotere ndiko maziko a zachuma za "chiwonongeko"! Kulephera kwa iwo kumabweretsa zotsatira zovuta, ndipo nthawi zina kuwonongeka kwa dongosolo lomwe lilipo.

Zofuna zapadera za katundu

Monga lamulo, wogula amayesetsa kuchita zina. Izi ndi zinthu zamakina mafashoni ena, zipangizo za chithunzi, zipangizo zomveka, zovala za amayi madzulo, suti za amuna, magalimoto. Sitikutanthauza kufanana kwapadera. Wogula kale akudziwiratu zomwe akupeza - "olimbitsa"! Chinthu china ndi nthawi yokha yomwe imatengedwa kuti ifike kwa wogulitsa, yomwe imayimira mtundu winawake. Izi zimatchedwa "zopempha zofunikira". Zitsanzo mudziko la magalimoto - zamathothopiro zamtengo wapatali kwa anyamata achikulire - galimoto zamakampani Mercedes kapena BMW. M'dziko la makamera - "Sony" kapena "Nikon". Mudziko la zovala - "Adidas". Kawirikawiri zinthu "zamtengo wapatali" zimagulidwa pogwiritsa ntchito malingaliro ovomerezeka pagulu, osati poyerekezera mtengo ndi khalidwe kapena zina. Pankhaniyi, izi zimagwira ntchito yachiwiri kwa wogula.

Lingaliro la "kutchuka"

Koma pachiyambi, monga akunena, tidzatha kufotokozera. Ndi chiyani kwenikweni, kutchuka, ndipo kodi chimapanga bwanji makwerero achikhalidwe a anthu amakono?

Kutchuka (kuchokera ku French "kutchuka" - chithumwa, chithumwa) kumatanthawuza lero chinachake chogwirizana ndi lingaliro la "ulamuliro" - mphamvu yowonjezera, kulemekeza (unyamata "ulemu, uvazhuha"). Mwachikhalidwe cha anthu - kufunika komwe kumayesedwa ndi chidziwitso cha anthu ku mbali zosiyanasiyana za ntchito za anthu: ntchito, chikhalidwe cha anthu, makhalidwe a maganizo, komanso magulu, magulu, mabungwe. Komabe - ku madalitso ena ndi ubwino weniweni wa anthu ndi magulu osiyanasiyana. Ulemu mwazinthu zambiri ndi zotsatira za zinthu zofunika zomwe anthu amachititsa (kapena misampha yomwe aliyense wa ife angasangalatse), chinthu chowoneka ndi chodziwika bwino, malo omwe anthu ambiri amataya mitu yawo, amawononga miyoyo yawo.

Kutchuka, mosiyana ndi ndalama zambiri, zomwe poyamba zimakhala ndi mayunitsi awo, nthawi zambiri sizikhala zochepa. Kumvetsetsa ulemu wawo, koma palinso malamulo osayankhulidwa, mfundo, malingaliro omwe amapezeka kwa onse. Pambuyo pake, kuti wina "ozizira" azikhala pakati pa tawuni yadera, ndi wina ndi nyumba yopangira nyumba ku New York - mthunzi! Koma simungathe kusokoneza kutchuka ndi ulamuliro. Chifukwa ulamuliro uyenera kulandiridwa, ndipo kutchuka ndi kosavuta kugula, ngati uli ndi ndalama zokwanira.

Lingaliro la "katundu wapamwamba"

Kotero, zitatha zonse, kodi n'zotheka kupereka tanthawuzo ngati izi : Zogulitsa zapamwamba ndizo ... Mwa kupeza zilembo zamtengo wapatali ndi katundu wodalirika ndalama zambiri, munthu amamva ngati iye tsopano, ngakhale pang'ono, Koma ananyamuka pamsankhulidwe wonyengerera, kuti tsopano moyo wake wakula. Chofunika - mwachiwonekere chosiyana ndi ena, kumverera kwa "wosankhidwa" nokha, kuwonjezeka (ndi kuwonetsera) kudzidalira: Ndinagula, koma simungathe, ndinatero - ndipo simukutero! Chifukwa ndizofunikira kwambiri zomwe muli nazo, koma ndiwe ndani. Komabe, ngakhale zonsezi zaperekedwa pamwambapa, katundu wa zofuna zapamwamba ndi zolinga zenizeni, popanda zomwe sizingatheke kukhala m'dziko lathu lamakono. Iwo ali apadera, makhalidwe apadera, monga lamulo, ali ndi chizindikiro chodziŵika bwino kapena chokhacho chochokera (chomwe chimakweza mwiniwake pamwamba pa anthu ena). Ogula ena akufunitsitsa kutenga ndalama zambiri ndi ndalama ndi nthawi yogula katundu wofunidwa kwambiri. Zitsanzo ndi zochititsa chidwi kwambiri. Chimodzi, kugula galimoto yabwino, imatenga ngongole yaikulu, yomwe sizingatheke kwenikweni kulipira. Wina amavomereza kukhazikitsa bizinesi kuti akwanitse cholinga chodziwika cha ulemu: kulowa mndandanda wa anthu omwe amasankha zolinga za ena.

Zida za mtundu uwu wa katundu

Zinthu zamtengo wapamwamba zimakhala zosangalatsa nthawi zonse. Nyumba zam'madzi, zinyama, magalimoto apamwamba komanso ochepetsedwa, zodzikongoletsera, maulonda ... Zimadziwika ndi mtengo wapatali kwambiri. Amagulanso kawirikawiri. Choncho, kuti ogulitsa akulimbikitsane ndi mitundu yosiyanasiyana ya malonda, kukhazikitsidwa kwa malonda awo, malonda awo ali ndi udindo wapadera. Kulengeza kwawo m'njira zonse kumatsindika zapadera za katundu wogula. Ndipo opanga amapanga njira yokha yogawiritsira, yomwe imatsindika mkhalidwe wawo wapadera.

Nyumba zogwira ntchito zofunikira

Pakatikati pa chuma ndi munthu, zosowa zake ndi zosowa zake. Ndipo anthu ovuta kwambiri ndi kukwaniritsa zopempha zake m'munda wa nyumba. Akatswiri ena amanena kuti m'munsimu ndalama zomwe zimagwiritsidwa ntchito pa zakudya ndi zovala (zofunika kwambiri), ndizopamwamba zomwe zimayenera kulipira nyumba. Kuonjezera apo, "denga pamwamba pa mutu" ndilo chinthu chofunika kwambiri. Anthu omwe akufuna kutsindika kuti ali ndi udindo wapamwamba kwambiri, yesetsani kugula nyumba zabwino zokhazokha, komanso kuti awonetsere anthu ozungulira chuma chawo. Mwachitsanzo, ku Russia m'zaka zaposachedwa kumanga nyumba zamakono zokongola zayamba, kusonyeza yemwe ali "mbuye wa moyo"! Ndi zabwino kapena zoipa - woweruza nokha.

Zotsatira

Mosakayikira, katundu wa zofuna zapamwamba ndi mtundu wa moyo wolimbikitsa, imodzi mwa njira zomwe zingalimbikitsire munthu payekha. Munthu sangakane mbali ina yabwino pakupanga mayiko ndi midzi. Koma komabe, wina sayenera kuiwala kuti kutchuka ndi chinyengo ndi chosasintha, ndipo ndi bwino kupeza ndi kupeza chikhulupiliro pambuyo pake, osati kugwiritsa ntchito kutchuka.