Zara Zovala - kuvala tastefully.

Pakali pano, malonda mtundu Zara ziri zodziwika bwino m'mayiko oposa 75 Western ndi kum'mawa kwa Ulaya, America, Africa ndi Asia. kampaniyo ali oposa 1,5 zikwi masitolo Zara katundu ritelo.

A pang'ono mbiri ya chitukuko.

Ndipo onse anayamba ndi sitolo limodzi mu mzinda Spanish wa La Coruna, imene munali mankhwala monga zitsanzo za nyumba wotchuka mafashoni, khalidwe si otsika kuti iwo, koma mtengo Zinali zotheka ndithu osiyanasiyana ogula. Ichi chinali mfundo yaikulu ya kampani Zara, anakhazikitsidwa mu 1975 Msipanishi Amancio Ortega. Ntchito yaikulu pa nthawiyo anali kusintha ulimi wa sayansi zovala kuti zochita atsopano mwamsanga kuti awonekere masitolo. Ndipo Ortega akadali nacho icho. Ndi Kasteyyano amene anasamutsidwa onse a sayansi ya processing zambiri ndi chitukuko cha zaluso kapangidwe Mabaibulo kompyuta, ndi ntchito misonkhano ya okonza 200 pa nthawi yomweyo, adakhoza kuchepetsa nthawi kuchokera lingaliro kuzindikira mu moyo wake mpaka masabata awiri. Pa nthawi imeneyo, muyezo kapangidwe chitukuko ndi processing ake bwinobwino wotchuka Couturier amatenga theka la chaka kalendala. Chifukwa, iwo kudzitama zopereka latsopano kamodzi kapena kawiri pa chaka.

Komanso, zara zovala anali wa khalidwe zokwanira, ndi zitsanzo anayamba zochokera mumaganiza mafashoni, anatengerapo osati Spanish makasitomala, komanso ogula yachilendo.

Mu 1985 kampani analowa makampani Zara Community pansi pa Amancio Ortega, imene inkatchedwa Industria de A Diseño Textil SA, ndi kuchepetsa Inditex. Palinso m'gulu ngati zopangidwa odziwika bwino monga Massimo Dutti, Kokani ndi Nyamuliranani, Oysho , Uterqüe, Stradivarius ndi Bershka.

ndi chifukwa bwino zomwe.

Chinsinsi bwino za Zara mu ndondomeko kampani zachilendo, zomwe ndi cholinga osati pa malonda koma pa pafupipafupi (iwiri iliyonse), kubera zitsanzo atsopano pa msika. Chifukwa ichi wakhala wotetezedwa maulendo pafupipafupi makasitomala chimodzimodzi monga zitsanzo zonse nthawi kusinthidwa, ndi chilakolako chofuna kupeza kuchokera deta latsopano ndi chilichonse pomwe.

Zara zovala khalidwe ndi mfundo mtengo wa kampani zatenganso mbali mu kufala kwa mtundu padziko lonse. Kupatula Spain (a dziko la mtundu), ndi bwino kuvala zara "kukwatulidwa" mu France, kumene lero pali oposa 116 yogwira masitolo. The zitsanzo anayamba anatengerapo chabe French, ndi zofalitsira ritelo mwakula mofulumira kudutsa dziko.

Pakali pano, malamulo a "mode n'kamodzi" ndi wangwiro chiŵerengero mtengo-ntchito ndi kulowa mfundo zazikulu kudzera omwe amaveka Zara wapeza anaigula m'mayiko ambiri padziko lonse.

Malangizo chachikulu.

Zara pa webusaiti boma mutha kuona zitsanzo akufuna zonse zovala osati. Pali malo angapo a mankhwala Zara:

- kabudula;

- zara outerwear kwa anthu;

- outerwear zara akazi;

- Zara nsapato;

- Chalk;

- mafashoni ana.

Pa kupanga.

Yopanga nthambi makamaka mu Spain ndi Portugal, koma pali ena a kum'mawa kwa Ulaya ndi Asia. Pali komanso kusindikiza mu Turkey Komabe, malinga oyambitsa, pali kokha katundu kwambiri malokonkurentny Mwachitsanzo, mwachizolowezi T-malaya.

Panopa Russia pali 37 mtundu masitolo Zara, amene amasangalala kutchuka lonse mwa Russia.

Malinga ndi kafukufuku, unachitikira ku Spain, mmodzi wa anthu otchuka zapamwamba mtundu mlendo akutifikiranso pafupifupi kawiri atatu pachaka, ngakhale kuti masitolo Zara ali anachezeredwa ndi wogula chomwecho mpaka chaka 17 nthawi. Ndipo, chotero, ndi bandiwifi pa Zara ndi apamwamba kwambiri, ndipo kuti wapanga mtundu zimenezi wotchuka.

The zolowa pachaka wa kampani Zara ndi biliyoni 6,264. €.