Millennium (a Y-m'badwo, m'badwo "yotsatira"): zaka, zinthu zazikulu

Kwa nthawi yoyamba mawu akuti "Generation Y» anaonekera Chaanthu Western, umene uli wotchuka kwambiri chiphunzitso cha mibadwo. Malinga amanena, mwakuchita American Neil Howe ndi William Strauss mu 1991, mbiri ya anthu angathe kugawidwa m'zinthu angapo mobwerezabwereza. Iwo zogwirizana ndi nyengo ya zaka pafupifupi 20 m'litali.

chiyambi cha mawu akuti

The mbadwo watsopano wa Millennium (yomasulira kwa English - "Millennium"), kapena Y, - awa ndi anthu amene anabadwa mu 1981-2000. kuwunikira Izi siyana malingana dziko ndi chimene mtundu wa anthu uli pangozi. akatswiri Western kuyesa chitsanzo ichi mu malo oyamba mu US. Ali Millennium ake m'badwo mu Russia. malire ake ofunitsitsa mkati pafupifupi 1985-2000 zaka.

Zokhudza chodabwitsa cha "Y" Howe ndi Strauss analemba m'buku lake kuti, "Kukwera Zakachikwi m'badwo. M'badwo kwambiri lotsatira" Inasindikizidwa mu 2000. Pa nthawi imeneyo, nthumwi mkulu wa achinyamata monga chikondwerero kubwera awo a m'badwo ndi kusiya sukulu. Olemba analosera kuti anthu atsopano wamng'ono amayenera ukasintha kusintha maganizo achinyamata zaka kudza.

Ana a nyengo yatsopano

Maonekedwe a m'badwo Y amagwirizana ndi zifukwa zingapo. Chief pakati pawo - ichi ndi anthu kuphulika mu 1980s oyambirira, pamene United States wauka zikuchepa mlingo wa chonde .. Limatchedwanso "Echo Boom", nchifukwa chake anthu a m'badwo uwu ali amatchedwanso "boomers Echo".

kusinthasintha Chiwerengero zachitika nthawi mu mbiri ya anthu. Choncho, mbali zofunika kwambiri kwa anthu a Millennium anali analeredwa awo pa kubadwa ndi kukula mofulumira njira zamakono zolankhulirana. Tikuyankhula zokhudza e-mail, mafoni, SMS, Internet, Intaneti. misampha yonse ya moyo wamakono ngati paliponse masiku ano, koma zaka makumi awiri zapitazo, iwo anali ali wakhanda ndipo akupezeka osati kwa aliyense, ngakhale mu United States.

Generation Y anali mwayi woyamba kukhala mwini wa umisiri watsopano, umene inu mukhoza kulankhula momasuka ndi munthu pa mbali ina ya dziko. Onse mabungwe wamakono: .. amati, mtundu, mzinda, banja, mpingo, mabungwe, etc. - kukhala ndi amasinthasintha kusintha kwa zinthu zatsopano. achinyamata ndi luso azolowere kusintha ndi kusintha okwera ku Mtheradi. Generation Y kale unyamata wake pokomera, amene sanali mbadwo wakale.

Luso kusamalira mudziwe

Lero, mungathe aliyense popanda chopinga chilichonse kufalitsa ntchito yawo ndipo afotokoze maganizo awo. Pali mbali m'nyengo lamakono opanda. The otaya zambiri wakhala lalikulu ndi kale kwambiri khama zosefera izo. Pa nthawi yomweyo, zimene tikudziwa lero, mawa mwina anakhala kwadzaoneni chakale. Umisiri ndi ntchito kuti yekha dzulo ankaoneka zopeka yopeka anali kukhala chenicheni. mayendedwe Izi kusintha akupitiriza kuti apeze patsogolo. M'dziko limene kanthu wakhululuka, zimenezo umakhala wofunika okha sanafike msanga. Munthu wamkulu, zimakhalanso zovuta kuvomereza kukhalako kwa mfundo zimenezi mu zaka zambiri. Koma mbadwo watsopano wa anthu, malamulo amenewa anazindikira kuchokera aang'ono ndipo akhoza kuyenda popanda vuto lililonse m'dziko masiku ano.

N'chifukwa chiyani achinyamata mosavuta moyo wotere? Chifukwa iye sanali kudziwa kuti akhoza kukhala mosiyana. Permanent masiyanidwe wakhala sing'anga wa moyo wawo, ndi kukula kudalirana amalola kumverera ngati nzika za dziko, pomwe anthu achikulire izo zimayambitsa kumverera kwa strangeness ndipo nthawi zina ngakhale kukana. Anabadwa mu zaka za m'ma XX, wopanda khama kuyesera ndi mofulumira Boom luso, pamene achinyamata adziwe zimene zikuchitika mopepuka.

Ntchito Intaneti, achinyamata mwamsanga ndi chabe kutsindika payekha awo. Ali ndi chizolowezi kuyamwa likukulirakulira otaya chakudya ku malingaliro awo: lemba, zithunzi, zikumveka - Masiku ano palibe amasulidwe akamagwiritsa zambiri. Number nthawi zinthu zatsopano ndi kukula. Izo zikhoza kuphunzira, kudzikonda maphunziro, uthenga, zosangalatsa, thanzi, mapulani a moyo, moyo, kufunafuna maziko auzimu, ndi zina zotero. D. Ngati makolo awo anali kupita ku laibulale amathera masiku ochepa kupeza buku, ndiye mnyamata uyu mungapeze m amawatenga mu mphindi. Lokha kumawonjezera malire a chidziwitso, amene akhoza kuyamwa munthu. Zimachitika mwachibadwa. Anthu Gen Y kungakhale Kusakaniza mosayembekezeka maganizo, mfundo ndi maganizo.

kusintha chizolowezi

Masiku ano, maulamuliro, ndi mphamvu ndi nkhani kusintha pamaso pathu. Koma ngakhale kusintha samuopa m'badwo Y. Ndi ntchito ngwazi za tsiku, ndipo amaona vuto ngati ponseponse. Ngakhale otaya mofulumira mfundo osati kusokonezedwa unyamata. Ngati Achikulire atayika kwa iye, anthu a mbadwo Zaka ndi kumvetsetsa cholinga ntchentche ndi kumva akatswiri pa zinthu zonse.

Akatswiriwo ananena kuti achinyamata latsopano wakula mu mawu chidwi onse pamene ana anga ndi chizolowezi chochita zinthu ndikukhala odzidalira. Mwina zimenezi chifukwa malamulo a lingaliro, chomwe Generation Y akuyang'ana mu zosadziwika ziri mtsogolo. Si wosweka ndi ulamuliro okwana chilengedwe imene ana akukula yapita X.

Zokonda ndi zofunika

The UN amanena kuti lero m'badwo Millennium ndi kota ya anthu padziko lonse (biliyoni 1.8 anthu). Tsopano anthu awa kwa zaka 18 mpaka 35. Akatswiriwo ananena kuti achinyamata ambiri safuna chipembedzo - osachepera theka la achinyamata amaona kuti kulibe Mulungu. theka lina la "Y" osayanjanitsika ndale siligwirizana chipani cha ndyale ndi sapita kafukufuku wa. Komanso, achinyamata amenewa safuna kucheza moyo wawo ndi ntchito yomweyo.

Malinga ndi kafukufuku maganizo, kulandilidwa ndi mphambu ziwili za ophunzira American ndikufuna kukhala Anthu. Chifukwa cha ichi ndi zifukwa zina zambiri Generation "yotsatira" akuimbidwa mlandu wa capriciousness ndi Buku lina. Kudzikonza mnyamata kwenikweni chachikulu. Pakuti ziwerengero chomwecho US, 47% akufuna kupuma pamaso zaka makumi asanu likuvutika boma zawo, ndi za 30% amakhulupirira kuti kukhala Anthu pamaso makumi anai. mbali zonsezi Generation Y chomveka osati mwachibale kwa United States. Zipatso za bizinesi zooneka ndi ku Ulaya, ndi ku Russia, ndi m'mayiko ena otukuka - Japan, Korea, Canada, ndi zina zotero ..

mapangidwe

Young ndi yogwira ziwalo za Generation Y a stratum kwambiri racially zosiyanasiyana m'dera lonse. Pali mbali zina zofunika. Iwo ali m'badwo ndinasintha osiyana "yotsatira" kuyambira nthawi yapita - X (zaka 35-49) ndi mwana boomers (zaka 50-70). Maphunziro achinyamata ambiri kuposa ukwati. Mwachitsanzo, kotala la ku America a zaka 18-32 kale zomangira mfundo. mphamvu ndi chotero kuti chiwerengero cha wokwatiwa zonse akupitiriza kugwa.

Akuchedwa kuyamba banja nthawi zambiri amagwirizana ndi mtima wofuna kuphunzira kukhala ndi kudzisamalira. Kaya zifukwa akhoza kunena motsimikiza kuti kulowa mu moyo wamkulu achinyamata a lero ndi ovuta kwambiri kuposa achibale awo achikulire. Mu onse a mbadwo uno "Y" linakumana ndi vuto lalikulu kupeza ntchito. 25% ya unyamata French moyo wopanda ntchito, mu Italy chithunzi ndi 40% mu Greece ndi Spain - pafupifupi 50%, mu Russia - 23%. Ambiri amapeza mwamwayi.

Kugwirizana ndi ntchito

Kodi Zakachikwi m'badwo kwa mabwana chiyani? nkhani ili laperekedwa kwa ochuluka a kafukufuku. Achinyamata lero kwakukulukulu ndikufuna zonse nthawi imodzi, si okonzeka ndi uninteresting, zinthu ntchito ndipo sakufuna ulikolowole yekha kulenga kudziletsa kuzindikira wake. makhalidwe onse Gen Y kunena kuti n'zosatheka ndipo ngakhale zachibwana infantile. Izi zikutanthauza kuti achinyamata sakhala achimwemwe ndi chakuti lero tikupirira mavuto amene onse anali bwino m'tsogolo osadziwika.

"Y" chisamaliro pang'ono za gawo mwamwambo chabe ntchito yake (ndi udindo waukulu). Zambiri chidwi chitonthozo thupi ndi m'maganizo. Malinga ndi ntchito yabwino ndi ngati ndi chifukwa tanthauzo la kukula zawo ndi chitukuko. Chosowa kuyenda payekha kwambiri yosemphana ndi anthu a mbadwo wa Zakachikwi. Amafuna kutonthozedwa thupi ndi zimenenso kufunika ndalama kuyenda ndi moyo mwa ulemu. "Y" angatchedwe n'zosatheka m'mbuyomu nyengo ndi zosowa za wopatsa XXI atumwi.

Kutenga ntchito yatsopano, anthu atsopano achinyamata si kufunafuna njira kuti azolowere izo, izo M'malo mwake, kupsa ntchito "okha." Makamaka, ogwira ntchito achinyamata sakhulupirira kuti bungweli ndidzamupulumutsa iwo ndi vuto ndipo kotero iwo sali okonzeka kudzipereka kwambiri chifukwa cha ntchito yotsatira. Modern ntchito ya mnyamata - magulu wotuluka ambiri ang'ono ndi mabwana osiyana, pamene magulu onse mzake zimene akufuna. kuchita zimenezi akatswiri zochokera yekha pa mfundo za phindu mangawawo. Generation Y ochuluka anasonyeza kusagwirizana ndi zochita za akuluakulu, m'pamenenso inert m'mbuyomo m'badwo X. Wachinyamatayo amamuchititsa kunyalanyaza utsogoleri wolowezana mwachizolowezi mphamvu mabungwe. Pa nthawi yomweyo, ndi ulemu zochuluka kwambiri kwa zinthu mwaulemu ndi omasuka ntchito.

m'badwo zabwino

Ndi onse owonongedwa ndi anthu azikhala m'badwo "Y" oimira wake mosavuta ankamangidwanso ngati amalowa zatsopano zinthu ndi, sankadziwa. Akatswiriwo ananena kuti achinyamata ambiri ali ndi zambiri zofanana ndi achinyamata oyambirira XX atumwi, pamene Europe ankakumana nazo ake "Zazikulu Century" ndi technogenic zisinthe, kuti sakudziwa zoopsa za nkhondo padziko.

Pa nthawi yomweyo, "Y" kusiyana kwambiri ndi makolo ndi agogo awo. Izi makamaka noticeable mu phompho la dziko lathu. Millennium Generation mu Russia sakudziwa kapena kukumbukira kugwedezekagwedezeka wa 1980s ndi 1990s, pamene boma la Soviet Union kenako ku Russia anali m'mavuto oterewa ndale, chuma ndi chikhalidwe. Choncho anafika zinachitikira olamulirawo akulu awo, ndi kukhulupirira mu tsogolo lowala kwa achinyamata.

Odzikonda kapena individualistic?

Mu Russia, nthawi zambiri anadzudzula wodzikonda umene wafala achinyamata ambiri. Millennium - m'badwo umene wakhala galasi poyankha m'badwo kale, amene anakulira ku Soviet Union ndipo zimadalira zimene ine ndikuganiza za iye ozungulira anthu. Ena akatswiri akamufunsirire kuganizira "Y" si wodzikonda, koma samoorientirovannymi. mibadwo angapo apitawo anakhala pansi malingaliro boma pamene kugwiritsa ntchito anu adzaweruzidwa ndi anthu, zinali zovuta kwambiri. Anthu pokana ndi "mzere onse", anamukwiyira oponderezedwa. Lero, pamene chotero chimango okhwima kulibenso, achinyamata ndi kuchuluka kwambiri kudziletsa kuzindikira.

The watsopano capitalist chuma ndi chilakolako ogula chikhalidwe mwachibadwa akubweretsa kwa munthu lonse. Motero - oimira a Generation Y ndi zambiri amakhala kuganiza okha ndipo mverani nokha. Iwo amakhulupirira kuti zofuna gulu sayenera kungapondereze zofuna zawo aliyense payekha. Chotero wodzikonda si zowononga - izo basi wokanayo kudutsa-kusintha.

achinyamata ndi ndalama

Chifukwa chilakolako chosaneneka kupeza maphunziro Generation Y zambiri wolemedwa ndi ngongole zambiri kuposa makolo awo pa zaka zofanana. Choncho, asanayambe anthu masiku ano achinyamata akukumana ndi mavuto aakulu azachuma. Kafukufuku akusonyeza kuti pafupifupi 85% ya anthu a Millennium zaphunzira ndalama pa mwezi. Pa nthawi imodzi, gawo limodzi ndondomeko yeniyeni yaitali kuti kwa ndalama zawo. achinyamata ambiri okha amapulumutsa, pamene makolo ndi agogo awo ankafuna kuti aganyali nazo. 75% ya ophunzira American amakhulupirira kuti simungathe kupanga zosankha zawo ndalama.

M'mayiko olemera, dziko loyamba wapangidwa chitsanzo kuchepetsa ndalama zawo za ndalama ndi anzawo a achinyamata ndi mapulogalamu awo maphunziro (m'malo kuchuluka kulowetsedwa ndalama mu mapulani penshioni). Choncho, anthu a Generation Y ochuluka tiyenera kudalira okha ndi luso lawo kapena Banja. Choncho, US anthu okalamba kulandira ndi boma ndi zina 2.5 ndalama koposa achinyamata. chito izi anafotokoza mwa dongosolo demokalase m'mayiko otukuka. Andale kusankha ndendende okalamba, ndi zinthu boma kwenikweni chimakamba za zosowa za m'nyanjazi awo.

"Y" tsogolo

Today chikhalidwe asayansi akufunitsitsa kumvetsa mmene dziko lidzakhala pamene malo ofunika kudzatenga m'badwo wakula kwathunthu "yotsatira". Kudalirana ndi kusintha aya mbali zosiyanasiyana za kuwala ayenera kukhala ndi kulolerana a zikhalidwe zosiyana kwa wina ndi mzake. N'chimodzimodzinso mtundu, fuko lathu kugonana, jenda. Mu achinyamata ndi zochepa tsankho kuposa makolo awo. Iwo ali ndi dongosolo la udzakwaniritsidwa kwambiri m'manja ndi waphindu. Choyamba, yojambula izi amagwirizana ndi luso zisinthe, omwe ukasintha anasintha chikhalidwe cha moyo wa munthu zonse pa zaka makumi awiri zapitazi. Chiwerengero cha zaluso mu nthawi imeneyi ndi wofanana akaona kuti anthu apita pa zaka zambiri ndipo zaka. Mwachizolowezi kusintha m'badwo "Y" ndipo kusintha tsogolo adzatenga kuli chopweteka kuposa akapolo anzawo akale a mbadwo "X".

The sayenda achinyamata akukumana ndi mavuto ochuluka. Ena mwa iwo kulenga andale. Omasukirana kwa dziko chindiletsa kulembetsa - 60% ya limati amaika mavuto kusamuka mkati mwa anthu ake. Nkhondo "abambo ndi ana" chimaoneka osati izi. Pa nthawi yomweyo mbiri yonse ya anthu imasonyeza kuti M'BADWO atasemphana Umapambana achinyamata, zomwe m'malo akale.