Esprit zovala - amene mukufuna kuyang'ana wotsogola

Mwina iliyonse yamakono lero bwino Esprit zovala. Ndipo si kugunda kochepa zodabwitsa. mtundu uwu yapindula kutchuka chifukwa cha makongoletsedwe ake, m'maganizo ndi chitonthozo. Taganizirani mfundo za zinthu zodabwitsa izi.

Esprit zovala - pang'ono za mbiri

Tiyeni tiyambe kuyambira pachiyambi. Esprit zovala, amene ali lero odziwika bwino, choyamba anaonekera mu 1968. Mkazi Susie ndi Doug Tompkins anaganiza kuyesa kuyamba misika yatsopano. Iwo anatsegula galimoto yaing'ono San Francisco, imene onse anagulitsa Esprit zovala. Mkazi adasoka ake, kuonera mumaganiza mafashoni ndi kukula msinkhu wawo luso. Aliyense kasitomala amakhalabe wokhutitsidwa ndi ntchito Tompkins. Mfiti mosavuta kupeza njira yofikira kwa Ngakhale ogula kwambiri finicky. Doug ndi Susie ndinalota kuti tsiku lina adzakhala wakutsegula ofesi yake ndi zopezera m'masitolo m'mizinda ikuluikulu kwambiri US.

Komabe, kampani zachitika mofulumira kuposa kuyembekezera Tompkins. Kale mu 1970, ndi likulu wapawiri chinatsegulidwa ku Hong Kong ndipo Düsseldorf. Choncho bizinesi ndipo anayamba m'nyengo yatsopano. Maudindo awa anatsegula njira zokhalira ndi misika ku Asia East ndi zigawo European amene kutukuka kwambiri.

Esprit zovala msanga zatchuka ku Hong Kong ndi Germany. Zinali mkhalapakati m'kati kugonjetsa dziko mafashoni msika. Kale mu 1983, kampani m'mawindo chokongoletsedwa m'misewu ya m'mizinda yonse ikuluikulu ya Thailand, New Zealand, Chile, Austria ndi Canada. Lero, kampani ali ndi maudindo yake m'mayiko makumi asanu.

Wamba zovala osati

Motero, kampaniyo anatchuka kwambiri. Poyamba zinabala yekha kuwasindikiza zovala zachimuna ndipo zosiyanasiyana zitsanzo akazi. Komabe, patapita kanthawi kumeneko ndi mankhwala ena osiyanasiyana. Eni ake a bizinesi mofulumira kwambiri anazindikira kuti zovala popanda Chalk kulibe sindingakhoze. Iwo mu mawonekedwe a mitundu yonse ya malamba, ubwenzi, tatifupi, makhafu linki ndi zokometsera zomanga zingathandize munthu kulenga chidwi, zithunzi pachiyambi. Chifukwa cha zimenezi, dziko posachedwapa anali kuperekedwa ulonda kuwasindikiza. Mofananamo, zovala anali osiyana, ali kwambiri quality, mtengo wololera komanso kamangidwe zosiyanasiyana. kampani operekedwa msika ndi zimene anafunikira. Zinali chinsinsi cha chipambano cha mtundu uwu. mankhwala Secondary (zonunkhira, mipando, ziwiya khitchini ndi zina zotero. D.) Dzina la wotchuka Esprit anasangalala chimodzimodzi otchuka kuposa zovala zokongola kuti nthawi zonse. Ie mankhwala kampani akuyendera zapamwamba.

masitolo Esprit

Ambiri, kampani mankhwala - osati zapamwamba. Esprit kampani osati amanga masitolo ake padziko lonse. Kutchuka kwa kugula Intaneti tchimo osanenapo. Anthu ambiri amakonda kugula Intaneti. Choncho, ogula msanga wosankha zimene muyenera madongosolo ndi kulandira katundu popanda kukangana ndiponso khama.

Akazi ndi amuna onse

Kachiwiri, kubwerera ku nthawi yatsoka wa kampani. Tompkins poyamba anamasulidwa yekha zovala za akazi a usinkhu wapakati. zinthuzo sizinali yowala kwambiri, komanso othandiza ndi omasuka. Chifukwa mkulu khalidwe la mankhwala, kampani anatha mofulumira mapazi ake, koma kwa nthawi yaitali iye anakhalabe yaing'ono. Akazi anali kulimbana ndi ntchito yoyendayenda, chotero monga lendi sakanakwanitsa. Susie ankachita nawo kamangidwe. Doug nkhani zachuma.

Mwina kampani akanakhalabe ndi kupanga yaing'ono. Komabe, banjali anakumana ndi Michael ingom. Iye anatenga gulu m'manja mwake. Choncho anayamba nyamuka lakuthwa. Mu 1971 anapita dzina Esprit de A Corp. Nthawi imeneyo osiyanasiyana anaonekera kale kuwasindikiza zovala zachimuna. Mwachidule, kampani wawonjezera zambiri zitsanzo atsopano.

Umunthu makampani

Mu 1976 mlengi Dzhonom Kasado ntchito makamaka lalikulu zachitika kampani. Choncho panali abwino amapeza. Casado komanso analenga chizindikiro kuti tsopano ndi mmodzi wa anthu otchuka kwambiri padziko lonse mafashoni. kampaniyo ikupita patsogolo.

Mu 1986 iye anatsegula kale ndipo woyamba yachilendo shopu mtundu mu Germany. Kenako anapitiriza atsegulidwe, mu mayiko ena kumadzulo kwa Ulaya. Mu 1992, olimba anali kale pafupifupi dziko lonse. Mwachidule, uwu mtundu - mmodzi wa anthu otchuka kwambiri ku United States. The Esprit jinzi, madiresi, outerwear - zonsezi ankaona kuti anthu, koma khalidwe ndi wotsogola mankhwala.

Today

Tiyeni n'cigwagwa. Lero, Esprit mtundu zolowa mabiliyoni ambiri. Padziko lonse pali pafupifupi zikwi zapamwamba m'masitolo. Ndipo chiwerengero zikuchulukirachulukira chaka chilichonse. Ambiri a iwo ntchito dongosolo chilolezo. Kutchuka wamkulu wa mtundu amamuonera ku Germany. likulu kampaniyo ankakhala mu Ratingen. Komanso, Hong Kong ndipo lachiwiri ndi likulu. Pali zikugwira yekha pa nkhani ya zachuma.

makampani onse zovala wolemekezeka kwambiri okonda mafashoni. Kaya ndi Esprit jekete, suti, jinzi kapena Chalk aliyense, ndinu wotsimikiza kuti kuvota ndi wokongola ndi zabwino kwambiri, ndi chomasuka avale. Popeza munagula zimenezi, mudzakhala mu nkhani palibe simungathe kupita cholakwika. Dziwani kuti kwenikweni ndidzawakhutiritsa ndi kugula. zosangalatsa adzakupatsani wosangalala kwambiri. Mwa njira, chabwino chinthu choterocho kwa mphatso. Mwachidule, kugula zovala Esprit ndi kusangalala ndi kulemera kwa ubwino wake! Iye amaona kwambiri.