Chidanishi Pandora: zokongoletsa kalembedwe wa chi

History of Pandora mtundu anayamba ndi woyamba akazi Enevoldsen yaing'ono zodzikongoletsera shopu m'boma modzichepetsa Copenhagen. Kenako mu 1982, Per ndi Winnie ndinalota kuti masitolo kugulitsa zodzikongoletsera Pandora, adzaoneka m'misewu lotanganidwa wa m'mizinda ikuluikulu mu dziko. Patapita nthawi, banjali akhama wakhazikitsa kupanga mu Thailand ndi kwa Zakachikwi wapereka mfundo zake Pandora Kosavuta. Pambuyo mwachilungamo nthawi yochepa ndi malo ogulitsira, pozindikira mankhwala Pandora (miyala yamtengo wapatali), anaonekera mu United States (2003), Australia, ndipo Germany (2004), Great Britain (2006). Lero, wotchuka zibangili yodziyimira payokha ndi zina zodzikongoletsera mtundu zikhoza kugulidwa mu oposa 10 zikwi. CIMODZI CIMODZI masitolo m'mayiko ambiri.

Brand, amene zodzikongoletsera ndi zabwino kwambiri, zapansi zochitika zawo pa mosamala amisiri aluso kwambiri nkhope onse, ndi mbali zochepetsetsa aliyense mankhwala. Okonza okonda kuti amapanga wanthawi gulu la kampaniyo, kulenga miyala yamtengo wapatali classically kaso amakonda osakaniza zodzikongoletsera za miyambo zakale ndi mfundo ano. Umo ndi momwe choyamba zina zachidule akhakula akusinthika masiku ano m'maganizo mwa akazi onse pa wothandizira dziko ndi mawu akuti "Pandora" - miyala yamtengo wapatali, kuti athe kufotokoza paokha, classically kaso ndi pa nthawi yomweyo masiku ano.

Zibangili - khadi mtundu Pandora

Zokongoletsa mu mawonekedwe a zibangili ku Denmark anapita pa malonda mu 2000 ndipo atha miyezi iwiri. Ndiye masitolo anapanga malamulo mobwerezabwereza Chalk yapamwamba - yodziyimira payokha zibangili chithumwa, kamangidwe lingaliro limene linali yapangidwa Pandora. Zibangili, kulola kuti kutchula kalembedwe munthu mwamsanga anapambana mitima ya mafani zodzikongoletsera zimakhalanso zotsika mtengo. kampani anapitiriza kukuza osiyanasiyana ake, kupanga zitsanzo watsopano wa mkulu khalidwe wotsogola miyala yamtengo wapatali: mphete, mikanda, pakhosi zosonyeza. Chifukwa cha mfundo lapadera mtundu Pandora zodzikongoletsera analengedwa ndi kampani, kupereka chilichonse shopper mwayi kukatenga wapadera, mwangwiro zogwirizana ndi zokonda, maganizo ndi kulawa zinthu. Kuti tichite zimenezi, muyenera kokha kugula ndi chibangili chopangidwa ndi golide, siliva kapena khungu, ndipo kenako kupeza mmalo iye pakhosi zosonyeza zithumwa, limene pali zambiri. Ndipo zosiyanasiyana mikanda, zithumwa, anapanga zitsulo zamtengo wapatali, ngale ndi miyala yamtengo wapatali, kumakhaladi zambiri. Mosamala, pang'onopang'ono, mu mlengalenga zosangalatsa kaphatikizidwe, kusankha enaake m'munsi constructor chibangili, akazi makasitomala amakhala okonza, co-ndiAmene zodzikongoletsera wapadera. Wotsogola Pandora zodzikongoletsera mosalekeza ndi mwangwiro amathandizana ndi polimbikitsa onse madzulo ndipo zithunzi masana. Komanso, nkhani yapadera polenga mikanda, zithumwa, ndi kupezera nayo wokongola mu Njira wokongola, kusankha izo kwa bwalo la abwenzi.

Lero, loto la banja Enevoldsen, anayambitsa mtundu, tinganene kuti kuchita, monga theka wamkazi wa anthu ali ndi mwayi kuvala chuma ovomerezeka kwa Pandora - zokongoletsa, ndi kuwulula nkhani ya mtsikana kapena dona, ndi kudziŵa za kalembedwe yake yapadera.