Yogwira malonda - ndichiyani? Nikolai Rysev, "Amalalikira malonda". Sayansi ya malonda yogwira

bwino ntchito iliyonse kumadalira luso la kulankhula ndi makasitomala ndi makasitomala odalirika. Ndili ndi chida ichi - malonda yogwira. Kodi izo - mndandanda wa njira kapena limagwirira mwadongosolo? Kodi luso la malonda yogwira, ndi pa potsata bwino lophunzira luso lawo?

Akamanena za malonda yogwira

ntchito Sales zambiri amatchedwa ndondomeko zovuta kugwirizana ndi msika wa katundu: kufufuza Makasitomala, kupeza zosowa zawo, kulenga kupereka wokongola, kukambirana, kugula ndi kulankhulana atawapulumutsa kasitomala. Chachikulu kusiyana kwa malonda kungochita chakuti yotsirizira siyikhuzana mwayi wogula - iye amabwera kwa iyemwini.

Nkofunika kuti wantchito chinkhoswe mu dongosolo pamwambapa anafotokoza za mogwirizana ndi makasitomala, kumvetsa mfundo ya ntchito yake, anadziwa chimene yogwira malonda, si ndi kuthetsa ndi ndalama ntchito, ndi ndondomeko ya zochita dala umalimbana kukula malonda. Nkofunika mphamvu zoika, ndicho kugulitsa katundu - wogula ayenera kumva pamwamba bwenzi onse. Apa, woyang'anira afunika lonse ya makhalidwe - luso kukambirana ndi kupeza wololera ndi kupeza zinthu wamba ndi kasitomala ndi kukhalabe wochezeka akafuna kulankhulana.

Wosakhwima luso la malonda yogwira

Akatswiri akukhulupirira kuti chofunika kwambiri kaestva bwana woyang'anira kugulitsa katundu - ndi chitukuko cha njira ya ntchito, kufunitsitsa kuona ndi njira yabwino kwambiri malonda yogwira, ndi kumanga dongosolo chitsanzo cha ntchito zawo. Mwachitsanzo, bwinobwino ntchito njira zimene zinandilola kuyamba kucheza foni ndi kasitomala (imene interviewee akavomera kutenga mphindi zochepa kucheza ndi bwana), muyenera kukhala wokhoza chidwi wogula kutembenukira izo kuchokera angathe weniweni.

Nkofunika, ngati akatswiri onani, kupewa njomba wochenjera interlocutor lapansi. Nthawi zina kasitomala amadzionetsera kucheza ndi bwana anali chidwi kwambiri - kwenikweni kumachitika pamene khalidwe kumafuna makampani "malamulo" wa kampani bwana, kusonyeza ulemu patsogolo. Luso asankhe wogula ngati - luso, ndi mungadziwire - osiyana zida malonda yogwira, mtundu wakutali wa zida akatswiri kasamalidwe.

Kodi kugulitsa utumiki?

Business amapereka msika ndi mwina katundu. The kulunjika kwa mogwirizana ndi makasitomala ndi makasitomala angathe pamene ntchito ndi awiri zinthu zosiyana malonda. Akatswiri ambiri amakhulupirira kuti utumiki uli ovuta kwambiri kugulitsa, chifukwa kukhudza, kulawa, mayesero amangosangalala monga chofunika, monga ulamuliro, sakhoza kukhala. malonda yogwira ntchito - ntchito yoti Mmishonale amafunika kuphunzitsidwa yeniyeni. Manager, Choyamba, ayenera kukhala ndi chithunzithunzi chenicheni cha mwayi wa bwana wawo ndi sanalonjeze makasitomala zimene malonda sangathe anamasulira. Kachiwiri, kugulitsa utumiki katswiri ayenera kusamalira malangizo limagwirira "mawu a pakamwa" - kutanthauza kuti sinditsata chifukwa cha ntchito limodzi ndi kumva tsogolo la kuwonjezeka akumufuna. Chachitatu, bwana iyenela mwanjira zoperewerazo kuperewera kwa taonera wolunjika ntchito (chakuti iwo sangakhoze "kumva").

The bwino njira - chikhulupiriro woyenera ndi skilful. Wina chigawo cha kupambana - luso kulankhula choonadi ndi mtima kuulula mfundo za mankhwala kugulitsa kapena zina katswiri, ŵa malonda yogwira. Kodi mtundu uwu amene umabala izo, chifukwa mtengo amenewa - wogula ayenera kudziwa za zonsezi.

Mafelemu kugulitsa zonse

Mu ndondomeko ya kukula malonda imafika yoti m'pofunika kutsogolera latsopano magawano - dipatimenti malonda yogwira. Pakuti kasamalidwe ndikofunika kuti asankhe njira woyenera mapangidwe gawo ili la kampaniyo ndipo ambiri Chofunika - malembedwe aantchito ndi anthu oyenerera. Zikudalira ntchito panopa malonda ndi zinthu njira zawo.

Mwachitsanzo, pa kusanthula zinthu kasamalidwe anaganiza - m'pofunika mwachangu kukopa makasitomala atsopano. Choncho, ndodo ayenera kusankha anthu amene agwira ndi "kuyitana ozizira." Njira ina - msika ndi mlingo wochepa kwambiri za maganizo a mtunduwu. Choncho ntchito - kuganizira ntchito pa kukonzanso malonda aliyense makasitomala pali kuyanjana nthawi zonse ndi katundu pa kampaniyo. The vuto lalikulu mu mapangidwe a boma la Ngopambana malonda - motsimikiza chiwerengero cha akatswiri, kuchuluka kwa ntchito ndi kuchuluka kwa udindo. Akatswiri amalangiza ntchito, pa dzanja limodzi, kuyamba ndi wochepa ntchito ndi magulu ang'ono, pa zina - pa wokonzeka okwana tikupitiriza, kotero kuti ngati kugulitsa adzapita, chifukwa anthu atsopano.

Job - Manager

Makamaka, protagonist chachikulu kukambirana ndi makasitomala - ndi bwana. Akatswiri kuzindikiridwa ndi makhalidwe ena angapo anthu kuti mukwaniritse positi. Choyamba, woyang'anira ayenera kukhala ndi zolinga, potsata pa ntchito maganizo, makhalidwe, luso kusintha yokha ndithu. Chachiwiri, osiyanasiyana makhalidwe - kukhwima, kudzikayikira, maganizo bata, kutakasuka, ndi luso kupeza wololera ndi njira milandu zachilendo, luso kukambirana. Chachitatu, bwana ayenera kutha chidwi makasitomala a kutsatsa malonda, njira mwini kuzilambalala kasitomala akufuna kupewa kukambirana. Kulimbana ankakana - zofunika kwambiri mu mtsempha ichi, akatswiri quality, chifukwa makasitomala ambiri poyamba safuna kuyamba kulankhulana ndi mlendo. bwana ayenera kugwirizana pa chinthu chofunika kwambiri - mtengo wa kugulitsa mankhwala kapena utumiki.

Pamene mawu akuti "ayi" - mbali ya ntchito

Manager, chinkhoswe mu malonda ntchito, ndi munthu amene mwinanso kuposa anthu a kudzinenera ena ambiri, kumva adiresi ankakana wake, kukana komanso kuyesetsa zina kupewa interlocutor zaphindu kukambirana. kutha kuzindikira mawu akuti "ayi" - zofunika kwambiri khalidwe la dipatimenti malonda. Akatswiri amalangiza kuti Ngopambana novice Choyamba, kukankha monga mbali ya ntchito monga mwakale, ndipo kachiwiri - kuphunzira kuzindikira zinthu zimenezi si kwambiri kwenikweni. Kasitomala zambiri amanena kuti "ayi," osati chifukwa lomveka ankakana kuti kugula katundu, nthaŵi zina - chodabwitsa maganizo amene amasonyeza enieni maganizo a anthu. Nthawi Common pamene munthu, bwana analephera nthawi imodzi kapena kuposa, kenako amakhala kasitomala nzika za kampaniyo. Nkofunika, akatswiri amanena, kupewa basi kusintha mayankho abwino - zikuthandizani akatswiri malonda kupewa kusapeza maganizo pa nthawi imene makasitomala akuti "ayi."

Manenjala bwino - ndi neboltlivy "Scout"

Cofunika kwa woyang'anira malonda yogwira - amatha mafunso kasitomala, "Scout" mbiri amafunika kudziwa maganizo ndi makhalidwe. Akatswiri amanena kuti mphamvu zoterezi kuchuluka zochepa akatswiri, kotero luso limeneli akhoza kukhala wabwino mpikisano mwayi kwa novice "prodazhnika". Tirhana molondola mafunso zabwino kwambiri intersects angathe kupewa zosafunika kuwomba mawu.

Choncho, ngati manenjala wa chikhalidwe kulankhulalankhula - adzachita kumuthandiza mphamvu yake kukhala "kazitape", koma akhoza kusokoneza ntchito yomanga ndi watanthauzo komanso ofuna kumanga kukambirana ndi makasitomala. Kulumikizana ndi makasitomala, wotsatsa malonda ayenera kulankhula kokha choncho, kuona kuti ankafunikadi ndi interlocutor, ndipo kuti ndi kofunika - kukhala kumva kwa makasitomala. Nkofunika bwino kwa makasitomala chofunika, nthawi yambiri, zakonzedwa chifukwa. Wogula sayenera kumva adafulumiza, koma m'malo mwake, ndi kuwona chimene ntchito chibadidwe chodabwitsa cha malonda yogwira. Si kufuna kugulitsa chinachake, ndi njira ya kumanga ubale ndi matanthauzo opindulitsa.

Asayansi - kuwala

Lophunzira ndizosowa malonda yogwira - si mchitidwe komanso chiphunzitso, mwakhama njira wolemba osiyanasiyana ndi zipangizo. Pakati wotchuka pakati Ngopambana magwero Russian - mabuku (kuphatikizapo mtundu zomvetsera), zimene wolemba - Nikolai Rysev.

"Malonda Amalalikira" - wotchedwa ntchito yake. Iwo anatulutsidwa mu Mabaibulo angapo, zinalembedwa kalembedwe yosavuta ndi yomveka. Iwoŵa mozama kusanthula njira zingapo za malonda bwino, kukambirana, pali zitsanzo kwambiri ndi mwambo. Bukuli - inasonyeza kwenikweni kwa akatswiri a malonda a specialization osiyanasiyana. Werengani ndi kuphunzira zambiri zothandiza akhoza kukhala antchito, nthumwi malonda, Ngopambana, mabwana, ndipo ngakhale atsogoleri a m'madipatimenti osiyanasiyana.

Utukula za Umunthu - chinsinsi kupambana

Manenjala, amene ankatha kugwiritsa njira ndi mwadongosolo kuti ntchito yawo, kupeza mwayi osati kuti akhale njira anthuwo - ndi luso lonse la malonda yogwira m'manja mwake, sipangakhalenso scaled zosiyanasiyana mitundu. Kukwaniritsa udindo izi zikutanthauza makamaka chitukuko kudzikonda. Ndi mphamvu ndi, Chofunika kwambiri, kufuna kuphunzira, kuphunzira zinthu zatsopano mu malonda.

Ngati oyang'anira ogulitsa yogwira akhoza kuyika zochitika izi patsogolo, izo kumulola osati kusintha okha, komanso molondola amapenda kusintha kwa chilengedwe, ntchito ndi zinthu zatsopano Link (mwachitsanzo, ngati mtundu winawake wa mankhwala kapena utumiki kufunika anagwa, kapena chandamale kasitomala gulu pazifukwa zina atasiya kulipira). katundu ina yofunika ya "prodazhnika" - kudziwa mankhwala anu, mphamvu zake cholinga ndi zofooka. Kasitomala ayenera kulandira zoona zokhudza mankhwala anagula kapena utumiki - ndi wofunika kwambiri kwa ubale pakati pa iwo ndi malonda.