"Yandex Direct": kudziwongolera, sitepe ndi sitepe

"Yandex Direct" ndi chida champhamvu kwambiri cholimbikitsa maluso anu kupyolera mwa malonda. Malingana ndi ziwerengero, ndi "Yandex" amatanthauza injini zofufuzidwa kwambiri mu gawo la Russia la intaneti. Choncho, n'zosadabwitsa kuti anthu ambiri amafunitsitsa kukhazikitsa Yandex Direct palokha.

Zotsatira za Yandex Direct:

• Mungathe kukhazikitsa "Direct" kudziko kapena ngakhale mudzi wina komwe angathe kukhala nawo kasitomala;

• Kusankhidwa kwa zopempha zofufuzira ndi kukhazikitsa kwawo, komwe kudzatulutsidwa malonda a malonda ;

• Kukwanitsa kukhazikitsa "Direct" kuti adziyendetsere mosamala malonda mu zotsatira za SERP;

• Kusonkhanitsa mau a malonda mwachindunji ndi kasitomala;

• Koma chofunikira kwambiri - malo oyenera a "Yandex Direct" amakulolani kulingalira moyenera mtundu wa mafunso ofufuzira, maulendo awo, mawu ndi zina zambiri zosiyana.

Momwe mungakhalire "Yandex Direct"

Ndipo apa pamaso pa mwiniwake wazinthu zirizonse pali njira ziwiri zosankhira:

1. Fufuzani thandizo kwa makampani oyenerera omwe akugwira ntchito yolimbikitsira malo osati ku Runet kokha, komanso ku Global Network ambiri. Pankhaniyi, nkhani zonse m'manja mwawo zidzatengedwa ndi akatswiri. Komabe, nkotheka kuti sizilipo mbali zina za bizinesi pa bizinesi, zomwe pamapeto pake zingakhudze kufunika kwa zopempha. Kuwonjezera apo, misonkhano ya makampani amenewa, ndithudi, siufulu.

2. Kuti mumvetsetse nokha mu Yandex Direct. Kukonzekera kwanu kumapereka ubwino wambiri. Choyamba, wotsatsa mwiniwakeyo angathe kusintha mosavuta kulengeza kwa malonda amtunduwu - pambuyo pake, yemwe, osati mwiniwake wazinthu, amadziwa zinthu zonse pa malonda. Chachiwiri, mungathe kupulumutsa kwambiri ntchito za akatswiri a chipani chachitatu.

Cholinga chodziwikiratu cha njirayi ndi chakuti mu Yandex Direct, kukhazikitsa manja a munthu kumafuna kudziwa ndi luso linalake, maphunziro oyambirira.

Zimene muyenera kuyang'ana musanayambe kukonzekera malonda

Chiwonetsero chilichonse chiyenera kugulitsidwa - ndi zachilengedwe. Ndipo ngakhale mtengo wake uyenera kukhala wochulukirapo kuposa ndalama. Ndipo kuti izi zichitike, muyenera kuyankha mafunso otsatirawa musanayambe kulengeza malonda mu Yandex Direct:

• Momwe mungagwiritsire ntchito pa malonda;

• Kaya zolinga zamtunduwu zidzagwiritsidwa ntchito;

• Kodi omvera akuwunikira ndi chiyani?

• Tiyeneranso kudziwa cholinga cha kampani - ndiko, mafunso ofuna kufufuza omwe angagwire ntchito.

Kusinthasintha

Zosiyana, ndizomveka kuthetsa zopemphazo zapamwamba komanso zowonjezera komanso zochepa. Kuti mumvetse zomwe pempho likufunikira kwambiri, muyenera kugwiritsa ntchito chida "Chosankha Mawu" ndipo lembani mawu omwe akuyenera kuti afunse funsolo m'malemba.

Zotsatira zake, ziwerengero za mafunso ofufuzira adzawonekera mwezi ndi mawu awa. Kuyambira pa zotsatirazi, tifunika kulembetsa mfundo zoyambira.

Kuwonetsera bajeti ya polojekiti yamalonda

Kukhazikitsa "Yandex Direct" palokha kumapanganso kulingalira koyambirira kwa ndalama zomwe zimayendera pulogalamu yamalonda. Kuti tichite zimenezi, Yandex ili ndi chida choyesa "Kufufuza kwa Gulu". Muyenera kufotokozera dera kumene malonda adzatsindikizidwa, komanso alowetsani makina oyang'ana kumbali ya kumanzere. Pambuyo pake, kusakanikirana kwa mawu omwe akukambidwa kumawonekeratu, komwe kungaphatikizepo mndandanda wa mafunso kumbali yakumanzere kapena osaphatikizidwapo.

Ikutsalirabe kuti ikanike pa batani "Kuwerengera" - ndipo ntchitoyi idzapereka mtengo wogulitsidwa.

Pamene omvera adadziwika, kernel yamakono inakonzedwanso , mukhoza kutsata ndondomeko yeniyeni yopanga kanema ndi kukhazikitsa. Pansi pali dongosolo loyendayenda ndi "Yandex Direct".

Pangani akaunti

Choyamba, muyenera kupanga watsopano. Kuti muchite izi, muyenera kufotokoza dera lanu lokhalamo ndikusankha chinthu chimodzi: Mzere wowala kapena Professional. Popeza ku Yandex Kuwongolera zochitika payekha ndi nkhani yovuta, wina akhoza kugwiritsidwa ntchito mwazinthu izi ndipo sawona chinthu chachikulu pambuyo pawo. Ndi bwino kusankha "Kuunika" choyamba.

Pambuyo pake, muyenera kudina batani "Yambani kugwiritsa ntchito".

Pangani kampeni

Pambuyo pake, mudzafunika kupanga pulogalamu yatsopano. Pa tsambali, mufunikira kufotokoza dzina lenileni lachitukuko, dzina lanu, kuyamba kwa msonkhanowu ndi tsiku lomalizira, kuika nthawi yowunikira (nthawi yowonetsera ora lililonse), kuwunikira kwakale, ndi zina zotero.

Apa njira yotsitsimula imasankhidwa . Ngati pulogalamu yowopsya koma yamtengo wapatali iyenera kuchitidwa, ndiye kuti chinthu chomwe chilipo "Malo apamwamba kwambiri" angadziŵike. Nthawi zina, zimalimbikitsidwa kuti "Onetsani mtengo wa mtengo wotsikirapo" - mu malo apadera kapena muwonetseredwe.

Tikulimbikitsidwa kuti tizindikirenso utumiki wotukulidwa kapena katundu.

Kukhazikitsa malo ochititsa chidwi (RSA). Ngati kokha kufufuza kwa "Yandex" kumachitidwa, koma parameter iyi ikhoza kulepheretsedwa pakuika parameter ku 0%.

Zidzakhala zoyenera kufufuza mabokosi pa "Ziwerengero za kunja", "Zowonetsera malo".

Mudzafunikanso kupereka adiresi, nambala ya foni, kukhazikitsa mauthenga a SMS kapena makalata.

Tumizani malonda

Muyenera kukonza zinthu zotsatirazi:

• Mutu wa malonda ndi mutu wa mutu umene udzawonekere kwa ogwiritsa ntchito Yandex;

• Mndandanda wa malonda - kwenikweni, mawu omwe wogwiritsa ntchitoyo adziwa chomwe chilengezocho chikukhudza, chomwe chimapereka, etc;

• Lumikizani ku malo pomwe ad adasamutsidwa;

• M'minda "Gwero la Pulogalamu" ndi "Chithandizo cha Kanema", tchulani: "yandex" ndi "CPC" motsatira.

Tsopano mukuyenera kutsegula pa buluu "Tumizani".

Mukhozanso kulembetsa zinthu zowonjezera, zomwe zidzatsogolere omwe angathenso makasitomala ku masamba ena ofunika a webusaitiyi.

Kutchula mawu achinsinsi

Kusintha kwa "Yandex Direct" akupitiriza. Malangizowo akulangiza kumunda wamanja wamanzere kuti alowe muyiyi ya mawu ofunika omwe alowetsa pamunsi mwachondomeko malinga ndi momwe nthawi zambiri amapempherera, ndi zina zotero.

Kuti chidziwitso chopangidwa mu ndime yapitayi chiwonetsedwe molingana ndi mafunso omwe asankhidwa, mawu awa ayenera kutsekedwa mu zizindikiro zogwidwa. Mu munda woyenera, zotsatira zawunikira zidzawonetsedwa pamene zidzawoneka mwachindunji mu injini yosaka "Yandex".

Pachifukwa ichi, mukhoza kuyang'anitsitsa zolinga ndi mawu osasamala-omwe ndi mau kapena mawu omwe wosasamala adzasamalidwa mkati mwa msonkhano.

Kusankha kwa CPCs

Pano, pafunso lililonse lachinsinsi, mitengo ya aliyense wosinthidwa idzawonetsedwa, malingana ndi malo omwe mawonetseredwewo adzachitikidwe: mupadera lapadera kapena mu malo operekera.

Mukhoza kufotokozera mtengo wanu wokhazikika - ndiko, yesani kukonda kwanu. Mutha kusintha kusintha kwa pulogalamu. Mtengo wa kusintha koyenera ukuyenera kugwirizanitsidwa ndi momwe mwiniwake wothandizira angagwiritsire ntchito pa msonkhano wotsatsa.

Dinani batani "Lotsatira".

Kutumiza malonda

Patsamba lino, mungathe kuwonjezera zopempha, kapena kutumiza chilengezo choyendetsera "Yandex". Izi zimachitika mwa kukakamiza makatani omwe ali ofanana.

Patapita kanthawi, kalata yokhala ndi zotsatira za "Yandex" idzatumizidwa ku adiresi ya imelo yomwe imayesedwa panthawi yolembetsa: malonda awonetsedwe amaloledwa kapena ayi. Zifukwa za kukanidwa, komabe, sizinalongosole, ndipo palibe ndondomeko pakusintha kulengezedwa kwa "Yandex" ngati kukana sikungathe.

Ndikoyenera kuzindikira kuti chidziwitso chofunikira chodziwitsa m'mene mungakhalire "Yandex Direct." Google Adwords (chida chotsatsa malonda kuchokera ku Google) chimagwira ntchito zofanana. Komabe, pali kusiyana kosiyana mukutanthawuzana ndi nkhaniyo ndi zosiyana zazing'ono m'mapangidwe.

Mwachiwonekere, mu Yandex Direct pali kuthekera kwa kudzikonzekera, ndipo ngakhale woyambanso adzalandira njira zoyenera zothetsera polojekiti yake yolengeza.