STEPI kusanthula ndi kufunika kwake ku chitukuko cha kampaniyo

Masiku ano pali njira zambiri zimene zingathe kukonza njira malonda a kampani pamene adalowa latsopano m'misika, ndi patsogolo ulimi wake. Mmodzi mwa zigawo zikuluzikulu zofunika kwambiri kufufuza kulikonse malonda ndi STEPI-kusanthula imene mfundo anasonkhana zinthu zikuluzikulu zachilengedwe yoyipa mwachindunji kwa anthu, zokonda zawo ndi mphamvu za ntchito ya malonda.

Company STEPI-kusanthula ndi mavuto ofunika icho, chifukwa popanda kutenga nkhani chilengedwe kunja kulankhula za msika kafukufuku Kudziwa za katundu ndi chabe phindu. N'chifukwa chake kwa zaka zambiri ŵa ogulitsa malonda Western ndi anatsindika kuwunika monga mfundo yofunika kwambiri pamene mukumwa nkhani lathu ambiri a kumalo a ntchito. Dzina la kusanthula izi amachokera English chidule STEPI, kapena m'malo ku woyamba zilembo zazikulu, kutanthauza zotsatirazi zinthu zachilengedwe :

• Social chikhalidwe zogwirizana zinthu;
• Zopangapanga sayansi zogwirizana zinthu;
• Ndalama zinthu Mwanzeru kwambiri;
• Political ndale kwambiri zinthu.

Nkofunika kudziwa kuti STEPI-kusanthula osati limakupatsani kuganizira zinthu zina, komanso zimawachititsa kuima mu gulu la m'madera amenewo, zimene olimba sangachititse kuti. Iwo ayenera kukhala kuvomerezedwa kuganizira ndi ntchito pa zofuna zawo. Mwachitsanzo, zimene zinachitikira kampani anali McDonalds pa kutsegula kwa ofesi yake yoyamba nthumwi mu Moscow. Ndiye anthu ambiri ngakhale tamva za unyolo kudya chakudya padziko lonse Komabe, ife sitinaonepo ZOTERE. N'chifukwa chake pa tsiku loyamba la kutsegula panali mkangano waukulu, ndipo McDonalds kwa nthawi yoyamba mu mbiri yake panali ima pamzere yaikulu. Zimenezi ndi bwino yodziwika ndi chakuti kampani alibe kwathunthu n'komwe zinthu za gawo ndale komanso, monga pambuyo kutsegula kwa odyera woyamba American ankawoneka ngati holide weniweni. Ambiri, Boom uyu anapita yekha kuti athandize kampani Komabe, anakakamizika marketolgov kutenga udindo pokonza ndi zina mwa njira zake kupitiliza kupewa mizere italiitali.

The STEPI-kusanthula amalola ntchito m'njira zambiri, chifukwa omwe kampani akhoza kupikisana bwinobwino ndi kusunga malonda ndi ntchito zachuma. Kotero, apa ndi ubwino:

- pamene akugwira STEPI-zinthu monga mutu, ndi ndodo yake ayamba kulankhula osati za chilengedwe zakunja komanso pang'onopang'ono kuyamba kuganiza za izo;

- chikhalidwe chofanana kusamalidwa chifukwa zinthu zosiyanasiyana chilengedwe kunja, zomwe zingadzetse masomphenya ake a chilengedwe kunja ndi zinthu zazikulu;

- chifukwa cha kuphunzira kunja katswiri zinthu malonda amanga chithunzi cha maganizo awo kwathunthu;

- m'kati kusinkhasinkha chilengedwe kunja kwa nthawi yaitali kampani wapangadi chizolowezi azilandira antchito linaperekedwa kwa zinthu zina chidwi kwambiri kuposa mphindi zoweta.

Khalidwe STEPI-kusanthula ndi losavuta mokwanira, koma chinthu chachikulu mu nkhani iyi ndi ntchito njira ufulu kusanthula wamba chilengedwe kunja. Ndi njira ndi mwadongosolo, ndi anthu ogwira ntchito ku dipatimenti yoona malonda kukhala masomphenya wamba tsogolo la kampaniyo ndi kufufuza ntchito zake mu mawu a kukwaniritsa zomwe zakambidwa ndi zotheka. STEPI-kusanthula chitsanzo cha ogwira walola kudziwa zabwino ndi zofooka yolimbikitsira zinthu pogwiritsa ntchito zimene mukhoza kukonza lanu mwatsatanetsatane ndi njira zochita posachedwapa ndi kutali kampaniyo. Ikufotokoza za kutchuka lalikulu la STEPI-kusanthula mu makampani ano.