BTL - ndi chiyani ichi? BTL otsatsa malonda - ndichiyani? Ubwino waukulu BTL otsatsa malonda

Lingaliro la Integrated malonda aya ndi ayamba wotchuka. Pamafunikanso onse miyambo malonda ndawala - ATL otsatsa malonda ndi BTL-kulankhulana ndi maubale. Ngati chirichonse chiri bwino ndi malonda chakale, ndi BTL - ndi chiyani ichi?

kuika mzere

Mawu ATL ndi BTL anaonekera pafupifupi pakati pa zana la 20. Ambiri mwina mwamvapo nthano ya mtsogoleri amene kusaina bajeti malonda, kuphatikizapo mtengo wa kugawira zitsanzo ufulu mankhwala opezeka ndalama zawo zofunika pansi mukapeza lapansi. Malinga ndi nthano ino, ndipo padali kugawanikana mu "pamwamba mzere" ndi "m'munsimu mzere". Kuti ATL ndalama monga ndalama zokhudzana ndi mayikidwe a malonda zambiri pa TV. Kodi TV, wailesi, malonda panja, kusindikiza TV. Ndi BTL mulinso njira zosiyanasiyana Kukwezeleza malonda. Ndalama umenewu ndi masamu ndi bajeti okwana kwa kukhazikitsa kulankhulana malonda. Komabe, pali chizolowezi cha kusokonekera kwa bajeti BTL ku gulu yotsalira ku waukulu.

BTL-makampani

BTL - ndi chiyani ichi? The Chingelezi anawagwiritsa ntchito pofotokoza malonda kulankhulana malinga ndi mfundo za mapangidwe chandamale omvera. The pomasulira «pansipa mzere» limatanthauza "pansipa mzere". Ndi wochenjera malonda chida, kuphatikizapo pantchito malonda, mayikidwe a POS-zipangizo, MALONDA, makalata mwachindunji, kukwezedwa polimbikitsa makasitomala ndiponso anthu ogwira ntchito unyolo malonda. Akukhulupirira kuti BTL otsatsa malonda kwambiri akulimbana ndi kulola kuti akapereke pempho kugula kapena uthenga malonda mwachindunji omaliza a ogula payekha. Kawirikawiri foni ndi munthu kwambiri, ndipo BTL ntchito, monga ulamuliro, mu malo zogulitsa kapena zone ya kugula chisankho.

BTL ku Russia

Mphamvu ya chikhalidwe TV malonda pang'ono ndi pang'ono yafupika, imbaenda akuchuluka mu ntchito ya BTL zochita zawo luso la makampani ndi kukula bajeti kugwira ntchito malonda. ATL- ndi BTL otsatsa malonda kupikisana kwa bajeti kasitomala. Makampani ambiri Russian amakonda kugwirizana ndi mabungwe maukonde kulenga ntchito pamodzi. Chifukwa lili ndi dipatimenti lonse mu chikhalidwe - ndi okwera mtengo ndi kosathandiza. Ndipo ena sakudziwa nkomwe chomwe BTL-ntchito mkati ndi onse BTL - ichi ndi chiyani? mfundo Corporate ulembedwe zofunikira za Agency, kuphatikizapo zokhudza wapadera ntchito yopitilira malonda.

The zifukwa za kutchuka BTL

Ogula akukhala wovuta kwambiri ndi zimenezo, iwo ayenera kudziwa awo mu katundu anapereka, kuwatengera iwo nkhani zothandiza kwambiri, ndi zina, ndi kuyesa mankhwala anapereka. Zonsezi amapereka bungwe bwino BTL-zochitika. BTL otsatsa malonda kwaiye mwachindunji chandamale omvera ndi umalimbana kumapeto ogula katundu ankalimbikitsa. Mwachionekere, ubwino angathe kudzakhala apamwamba kuposa kwa malonda makolo mu TV, kumene uthenga malonda onse, kaya munthu wosowa mankhwala kapena ayi.

BTL-ndawala

BTL otsatsa malonda bungwe amagwiritsa ntchito zipangizo zotsatirazi kusonkhezera aliyense wogula makamaka: Kukwezeleza malonda, chiyanjano pakati pa munthu, maubale, MALONDA, ntchito POS-zipangizo, chochitika malonda.

Pakuti wosuta mapeto BTL woyang'anira lingapereke zolimbikitsa njira monga kulawa kanthu kwa issuance wa kugula mphatso, Win-kuwina lotale, kugawa kafukufuku (zitsanzo zosankhidwazi), kufalitsa POS-zipangizo. Yotithandiza ogulitsa, ogulitsa malonda ndi ogulitsa a Dayilekita likukhudza MALONDA. Ndi kuwonetsera kwa katundu pa chiwonetsero ndipo owerengera ndi kuwunika kupezeka kwa katundu m'munda wa malonda. Komanso bungwe misonkhano, m'misonkhano mipikisano, sweepstakes.

Ntchito chochitika pokha monga zisudzo, zikondwerero, zoimbaimba kulimbikitsa mankhwala, mtundu kapena mtundu pakati ogula. Njira kuonjezera mnzake wokhulupirika ndi kudziŵitsa za kampaniyo. Makina Izi misonkhano, misonkhano, zisudzo. Palinso zochitika zapadera monga mapulogalamu kulimbikitsa chikhalidwe makampani mwa kampani mwa antchito. The likhale olowa zikondwerero, otchuka lero, gulu zomanga. Malonda kafukufuku ndi kuchititsa kusanthula poyerekeza msika ophunzira, kufunika kudziwa buku, pamsika. Kupeza mumaganiza msika.

zotsatsa

BTL-ntchito zambiri monga kulimbikitsa ntchito, bwana ndi woyang'anira ntchito kapena mgwilizanitsi. Zidzakhala kulimbikitsa kugwirizana zofunika kwambiri unyolo uwu. Bwino chochitika zimadalira mmene anthu adzachita ntchito zawo mwachindunji kukhudzana ndi mapeto ogula amene amayang'anira ndi ikuchitika kanthu. Choncho, kusankha ndi kuphunzitsa ogwira BTL-mabungwe ayenera kumvetsera kwambiri.

udindo woyang'anira

Olimbikitsa ntchito imvera bwana. Iwo oyang'anira ntchito yawo mu shopu pa nthawi ya zochitika. Monga bwana nawo m'gulu la kuntchito ndi atumiki, ali ndi udindo kwa khalidwe la ntchito yawo komanso. Bwana n'kofunika kuti athe msanga kupeza njira zawo ndi vuto mwamsanga kuthetsa kusamvana akuwuka

mgwirizanitsi maudindo

woyang'anira ntchito kapena mgwilizanitsi, anakumana ndi Ngopambana wa MASITOLO OGULITSA CIMODZI CIMODZI, omwe udzachitike chochitika malonda. Udindo yobereka ya nthandala malonda, zipangizo malonda, chofunika kuchuluka kwa mankhwala malonda ndi zitsanzo zake. Komanso, wotsogolera ndi oyang'anira kudzazidwa n'kufotokoza zochitika. Ambiri, bwana ntchito ndi kuonetsetsa kuti njira anakonza ntchito malonda.

N'chiyaninso chimene BTL

BTL-malonda, kuwonjezera zigawo tingachipeze powerenga, mulinso zida zina wammalire. Chochitika malonda zambiri amatanthauza kulima-ntchito, kuposa kuti BTL, ngakhale pa ntchito imeneyi akutsatiridwa kukwezedwa kuti aone zimene ogula kuchita chinthu malonda. The chida chachiwiri - ichi ndi internet, SMS ndi imelo mndandanda. Cholinga chawo - kuwafika omvera pazipita. Koma mu nkhani iyi pali kukhudzana mwachindunji ndi makasitomala angathe.

Ngati ife kulankhula za chikoka cha POS-zipangizo, mu nkhani iyi, mmene kudzachitika pokhapo pa nthawi kugula chisankho basi m'munda wa malonda. Mothandizidwa olankhula zopanda alumali, wobblers yosiyanasiyana Tags mtengo, malonda poyimitsa kupita kukumana zithunzi ndi makasitomala, kukopa chidwi chawo, zomwe zina kumawathandiza kukula malonda chifukwa kugula mtima.

mumaganiza chitukuko

ATL- ndi BTL otsatsa malonda wayamba kusintha ndi nthawi. Pamene mavuto azachuma BTL akuvutika zosakwana msika malonda chikhalidwe. Chifukwa chakuti BTL zimathandiza pa mtengo wotsikitsitsa kupereka malonda pazipita. Palinso chizolowezi kulimbikitsa individualization ntchito ndi makasitomala. akutsindika si kwambiri mankhwala yokha, koma zosowa za makasitomala ndi kuganizira ogula.

Monga ulamuliro, makasitomala BTL zochita zawo ndi makampani a fodya, FMCG, mavenda luso, mowa, zakumwa, ntchito ma, makampani opanga mankhwala. Iwo safuna kufotokoza, BTL - ndi chiyani ichi? Mwayi akulimbana ndi zinthu malonda Makampani izi amadziwa yekha.

Bwinobwino anagwira ntchito yapadera malonda osati ntchito yake pamoyo monga kuwonjezeka mu malonda mu nthawi ya kampeni ndi 30%, komanso kupereka zinthu zina. Monga nthawi imene ali analankhulana mwachindunji ndi makasitomala pamapeto, kulimbikitsa mukhoza kulenga chithunzi zabwino za kampani pamaso pa ogula, yotithandiza kugula zina, kuonjezera mtundu kuzindikira.

Kukhazikitsa bwino kanthu ali yoyamba kalavulagaga mawunikidwe kukonzekera. Choyamba muyenera kusankha bwino, mtundu wa masewera olimbitsa thupi ali ofunika ndalama. Atasonkhanitsa zofunika zambiri m'munsi, kudzakhala kosavuta kusankha zipangizo BTL. Pambuyo kusonkhanitsa zambiri, zolinga, ndi mfundo chifungulo cha polojekiti mtsogolo. Ndi zina ankati ndi ziwerengero wasenza dongosolo mwatsatanetsatane chochitika adziwitse. dongosolo umalimbikitsa kutalika kwa nthawi bwino ntchitoyo. Sankhani nthawi yoyenera anachita udzakhala zinthu bwino. A ndodo akatswiri litsatira kampeni malonda bwinobwino ndi kukwaniritsa zotsatira ankafuna.