Ogwira ntchito mfundo malonda

The kampani malonda ndondomeko umakhala mtengo, chofunika, malonda m'madera ndi powonjezera - mndandanda wa zochita kulimbikitsa malonda pa msika. Chiwembu onse a malamulo malonda ndi: anasankha katundu - malonda chinthu anatsimikiza ndi mtengo wake, zochokera ndalama ndi alonjeza mlingo wa profitability anatsimikiza ndi mmene malonda ndi kufalitsa katundu chopangidwa, M'mawu ake oyamba mu msika, kuwonjezeka phindu kwa malonda.

Choyamba, chimene chimapanga mfundo malonda - ndi ndondomeko mankhwala. Kugwira izo, ogulitsa malonda zochokera kusanthula msika ndi maphunziro kukhazikitsa dongosolo umene ayenera ntchito gulu kupanga, amaneneratu zimene mankhwala adzakhala otchuka kwambiri, kuyerekeza ndi ofanana mankhwala kupikisana ndi kudziwa zomwe zabwino kugula nkhani iyi, ndi zina zotero. d.

mankhwala - ndi choyamba, chinthu anafuna kuti malonda ndi mowa - kapena mapeto, kaya zipangizo kapena njira ya ulimi. Ngati inu kutenga akamanena za malonda, zidzakhala yosiyaniranapo. chakuti m'lingaliro ochiritsira amatchedwa chofunika mu malonda amatchedwa mankhwala. The mankhwala - ndi mfundo kuchepera. Awa ndi katundu, chinthu chomwe wogulidwa. Mwachitsanzo, palokha chocolate, ili kwa Confectionery shopu, komabe mpandadzina, si kwa sitolo, musati anayala pa maalumali ndi lotayirira. mankhwala amakhala chofunika pambuyo poyera kuti zipangizo malonda -, malonda kapangidwe ndi malonda zinyalala, kupeza kutchuka pakati ogula. Zida Marketing mvetsetsa awo amatchedwa thandizo la mankhwala.

Marketing amadalira kwambiri pa ogula - weniweni ndi kuthekera, kotero chofunika njira makampani ayenera kusintha, kupereka zipangizo zatsopano makasitomala ndi kupereka chithandizo watsopano. Watsopano - ndi wabwino malonda kusuntha, pamene adawona chizindikiro wabwino wa mankhwala atsopano kampani amagulira mofulumira kuti izo. Komabe, zachilendo sitinganene kuti mwamtheradi kanthu analowa mutu wake, basi kuwonjezera phindu. Zachilendo akhoza kutchedwa mankhwala, logwirizana ndi chimodzi mwa zofunika zotsatirazi:

• A mankhwala atsopano pa msika, amene alibe analogues, omwe ndi pafupifupi zasayansi. Izi zikhoza anamuitananso anaonekera mu kugulitsa copiers, ntchito mafoni, etc.
• mankhwala, amene ali wofanana, koma ndi qualitatively osiyana kwa izo. Mwachitsanzo, floppy litayamba ndi mphamvu yaikulu yosungiramo ndi pa nthawi yomweyo ocheperako.
• mankhwala, amene ali zatsopano msika makamaka - mwachitsanzo, mu boma. Mu 90s oyambirira mu Russia anayamba kugulitsa MAKINA otsukira mbale amapeputsa, amene kale anali komweko, koma iwo anali wotchuka mu West.
• mankhwala imeneyi, yomwe kale pa msika, koma tsopano wapeza ntchito yatsopano, ndipo otchuka kachiwiri.

mfundo Marketing, chimene iye akanapanda kusintha, komabe yowopsa kwambiri kwa mankhwala atsopano. Kuti onse anapita popanda zomvetsa ndi chuma kunathandiza wabwino, utumiki malonda ayenera aziyenda bwino ndipo chiwembu. Poyamba lingaliro bwino anaganiza kupanga. Izi zachitika pa maziko a ntchito asayansi, kapena ngakhale mothandizidwa ndi makasitomala amene akufuna kugula mankhwala, koma sangapezeke pa msika anapatsidwa. Pa nthawi imeneyi muyenera kumva, chifukwa maganizo abwino akhoza kupala kupanda mpikisano. Ndi zofunika kuti akonze chitsanzo cha mankhwala atsopano ndi younikira mosamala mbali yake ndi kufunika kwa izo. zolakwa Small padera pa nthawiyo, kenako kubweretsa awiri. M'pofunika kudziwa malo ndi nthawi za kumasulidwa kwa katundu, angadziwire kuti lifanane ndi kukhazikitsidwa kwa zatsopano kwa chochitika - holide chilungamo.

Kuyenderana ndi nthawi, chaka chonse kuti phindu ndipo musati chabe, ayenera ntchito bwino malonda mfundo. Ngakhale item wina ali bwinobwino anagulitsa, ena akhale pa siteji ya chitukuko ndi mbadwo wa malingaliro sayenera kutsazikana.