Njira ndalama kampani: boma oyang'anira tauni ngongole

Mu zaka zambiri, chinsinsi ntchito iliyonse ndi kuonetsetsa chitukuko yaitali. Kulamulira yaitali chitukuko cha ogwira ntchito ayenera kudziwa cholinga chake ndi masomphenya a malo ake mu msika ndi zopanga njira zawo zochokera pa msika.

STRATEGIC kasamalidwe limagwirira mu mau, ndi:

1. Utukula za Ndondomekoyi chonse chitukuko ndi njira ndalama monga mbali ya izo.

2. Translation mwa zolinga njira mu ntchito ntchito zopangira zisankho.

3. Kuunikira kukhazikitsa zizindikiro mwakulira.

4. Kuwunika za zinthu kumsika ndi kusintha njira yonse.

Limagwirira ambiri chifukwa ndikukhazikitsa ndi njira za bungwe ndi BSC - Moyenera Scorecard, limene lili ndi mndandanda wa zizindikiro zomwe wokhazikika kwa nthawi yaitali.

Kugwiritsa ntchito zizindikiro si ndalama chifukwa kufunika kusamalira awa ofunika chuma njira za mabungwe monga kukhulupirika kasitomala, mbiri kampani ndi chidziwitso cha ndodo.

Zochita zoweta, monga zizindikiro ndalama za mapulani njira ayenera kugwiritsidwa ntchito magawanidwe profitability, anatsimikiza mtima zochitika zenizeni za gululi. Mwachitsanzo, profitability za mtundu wa mankhwala, profitability polojekiti, kuchuluka kwa phindu pa wogwila ntchito phindu masamba pa mita lalikulu la danga pansi, mlingo wa kukongoza, etc.

Mu malo panopa chuma, palibe gulu malonda sungathe kugwira ntchito basi ndalama zawo Choncho, m'pofunika kugwiritsa ntchito ndalama anabwereka ntchito ndalama, ndiwo boma oyang'anira tauni ngongole. Pa nkhani imeneyi, ntchito kasamalidwe ndalama kuti konza kapangidwe ka ngongole ndi chuma, mwachitsanzo kudziŵa chiŵerengero kwambiri zovomerezeka pakati yekha ndi leveraged. Optimality muyezo angathe kutumikira kubwerera pa chilungamo cha kampani, ngati chizindikiro kwathunthu amasonyeza kasamalidwe cholinga. Zochita zovuta kwambiri amachititsa mapangidwe zinthu pangongole, chifukwa ntchito zawo amagwirizana ndi mavuto ambiri: kusankha gwero la ndalama Kafukufuku profitability, kudalilika, etc. Ambiri ntchito lero.

Izi mitundu ya ngongole, monga boma oyang'anira tauni ngongole ya. Monga mbali ya dongosolo la kasamalidwe ka chuma azachuma, tanthauzo la mfundo ngongole (zomwe ngongole Ndi bwino ngongole chikhalidwe cha Russian Federation kapena malonda), kudziwa mfundo zoyendetsera za kukula ndi mayendedwe a chitukuko cha kumalo a ntchito, kusankha ntchito ntchito kuti akuyendera, Ngopambana mabungwe malonda ayenera kudziwa pa Kuchepetsa buku la Komanso anakopeka ngongole ndalama. Njira ambiri kudziwa phindu pazipita malipiro ngongole imene poyerekeza ndi mawu zikuluzikulu ndi zikhalidwe za ndalama ngongole angathe kudziwa pazipita kuchuluka kwa ngongole, amene amapereka wotsatira ake sabweretsa chisoni kubwerera, kutenga nkhani za maluso atsopano a bungwe. State ngongole ku Russia chi limachititsa kubwezeretsanso chuma chawo pafupifupi onse otenga mbali ya ntchito zachuma,

njira imodzi Vutoli kuchititsa ziyenera mofulumira kufunika kwa chuma nkhani kumasula mogwirizana ndi zolinga zikuluzikulu za kumalo a ntchito. Komanso, muyenera kuganizira bwinobwino ubwino wotani ngongole adzakhala bwino kampani - malonda, boma oyang'anira tauni ngongole kapena ngakhale osiyana. M'pofunika amayang'anitsitsa alipo udindo malipiro ndi alipire wa ndalama ngongole, kudziwa zotheka zinthu ngongole ndi kudziwa pazipita zotheka malipiro ngongole, mwachitsanzo. Kodi, kudziwa malire ngongole.

Pamene kuwerengetsa ndalama pazipita ngongole zilipo tsogolo sabweretsa chisoni kubwerera kufunika kuganizira pafupifupi buku la remittances kwa nyengo patsogolo, mmene ntchito yokonza ndalama ngongole pa Zotsatira za chuma, komanso njira ngongoleyo. Maziko a kuwerengetsera zinthu zotsatirazi ayenera kuikidwa:

- wotani ngongole mumamwa ku kampani: State ndi ngongole boma, kapena malonda;

- ziyenera a muyezo wa kasamalidwe otaya ndalama;

- mawerengedwe kuchuluka chidwi kwa ngongole ya mu nthawi ya ngongole ya.

Chifukwa cha chitsanzo cha m'dera gulu unasankha chitukuko cha kalendala ya malipiro kuwalitsa kayendedwe ka ndalama. Kusankha njira alipire amakhudza malipiro kapangidwe ndi ndalama utuluke. Choncho, pamene ozungulira alipire njira amalipidwa kokha chidwi mwezi, akuluakulu linaperekedwa ndi mpukutu pamodzi pa mapeto a mawu a pangano ngongole. lamulo ili sikudalira boma ndi oyang'anira tauni ngongole inu ntchito, kapena malonda, ulinso ndi ubwino otaya ndalama. Ngati bungwe anasankha alipire wa chachikulu wofanana mbali, kuti kuchepetsa mtengo wa yokonza ake, kwache imbaendesa munthu ku kuchepetsa nthawi ya ngongole ya. Ndale malinga yaikulu utuluke ndalama ya malipiro alipire ngongole annuitentnymi. Komabe, njira imeneyi kumawonjezera chidwi ndalama, amene ayenera kumwedwa mu nkhani za chitukuko cha njira chitukuko kampani.