Mtima Business

chilengedwe Information imene tikukhala ndi ntchito tsiku lililonse limakhala zambiri zipangizo zambiri zamakono. A sayansi - onse anzeru. Izi zimachititsa mavuto atsopano mabizinesi athu, nthawizina kusintha chitsanzo malonda athu, zochita ndi kaganizidwe. Dan Vedok, wazamalonda ndi mwini wa «Mayiko» gofu club ndi Tsikuli bungwe, limafotokoza mmene kampani yake pa nthawi chinakwera ndondomeko ya kusintha, kenako azolowere zinthu zatsopano.

gofu ake Inde, ili mu kwabasi New England, poyamba anali kalabu payekha, ndi amatikumbutsa a anthu amene anali wotchuka m'zaka za m'ma makumi awiri. Ngakhale kuti pa mavuto azachuma a kuchepetsa akadzabweranso, ndi chiwerengero cha ogwira ntchito anakula kuchepa, pansi pa utsogoleri wa Vedoka Mayiko anatha kukula kwa mudzi waung'ono kuti yaikulu gofu club umafunika, amene gawo ali ndi odyera ndi spa.

"Mfundo yofunika kuti ife anasinthira ndi ntchito njira zimene khalidwe la dera lino", - anati Vedok.

Izi ndi zimene zinachitika: Vedok anatenga njira zapadera kwambiri ndipo partnered ndi kampani «Groupon», amene akufuna kuti mukulitse kampaniyo. Izi kwambiri kuchuluka ndalama zake kudzera tagwirizana tsiku malo ndi "Groupon" Vedok anazindikira malonda a $ 307 000.

"Groupon" udasintha modabwitsa ntchito yathu strategy ndi chitsanzo yokonza ife ku chatsekedwa kwa lotseguka gofu club "- anati Vedok wakuti 95% makasitomala" Groupon "- ogula la gululi. "Malonda chathu kukula pamene ena amavutika ndi fiasco."

Vedoka Tili ndi zifukwa kulankhula monga choncho. The ndalama wa pachaka wa maphunziro gofu chawonjezeka ndi maperesenti 5.5 pa chaka chatha. Mu April 2012, chiwerengerochi chinali 4.6 peresenti. Ichi ndi kuwonjezeka waukulu Kuyambira mu 2004, malinga Sagework. Komabe, ndodo za gofu kupitiriza kulimbirana profitability. Mayiko walandira za $ 10 miliyoni chaka, Popeza kuti kwambiri ndalama amachokera ku chakudya ndi chakumwa makampani. "Ndidatuluka kuchokera ku kupanga phindu kwa gulu la zochitika" - anati Vedok.

Ngakhale njira sanali muyezo onse pochita bizinesi, Vedok limati pa kutsogolo, iye nthawi zonse khalidwe la makasitomala. "Ife timagawirana makasitomala athu ndi ntchito umafunika. Ndikudziwa aliyense dzina, ndi onse a iwo limodzi ndi banja lalikulu. " "Tikuyesetsa kusunga bwino za chirichonse, koma tikupita chitsogolo ndi kukhala", - anati Vedok.

Choncho, tiyeni tione zimene zinachitika ndi chibonga, zomwe ndi zovuta kudutsa nthawi zovuta, ndipo kenako anapanga yojambula mu malonda anu:

1. Mwini anatseka kalabu gofu si munthu wolimba, kuganizira mfundo mgwirizano ndi utumiki umene kugulitsa Kukwezeleza coupon.
2. Open okonda wazamalonda si za masomphenya chake ndipo amatha kuona njira yatsopano yochitira malonda. Pamene Groupon anamuphunzitsa kugulitsa ntchito zina makasitomala amene adadza mwa magawo a, wazamalonda wapeza mwayi wagolidi upsell kuwasandutsa bizinesi chitsanzo chachikulu.
3. Wazamalonda ali mtima kusiya njira chikhalidwe ntchito mu ntchito iyi.
4. Mutu ndi wokonzeka kugwiritsa latsopano malonda chitsanzo, ndi kulandira ndalama kuchokera ku gwero lina. Izi zasintha malonda ndi kutsogozedwa kuti kukula.

Kukhala wolimba mtima ndi kutsegula njira yatsopano. Ndi bwino ngati abwera kwa anthu amalonda.

Kuchokera pa zipangizo http://www.thestreet.com/print/story/11969325.html