Mbiri ya kampaniyo. Otsitsimutsa Amachokera: ndemanga monga chida chogulitsira malonda

"Kupititsa patsogolo Zamakono" ndizozikuluzikulu zapadziko lonse zomwe zimabala mabatire chifukwa cha ntchito zosiyanasiyana zaumunthu. Mitengo ya kampaniyi ili ku Europe, USA, India ndi Australia. Mosiyana ndi chikhulupiliro chofala, kutalika kwa makampani onsewa ndi mabatire a galimoto - Exide ndizovuta kwambiri zomwe zimapanga mabatire kwa zomangamanga ndi zipangizo zaulimi, zipangizo za sitimayi, ofesi ndi mafakitale osagwiritsidwa ntchito mopanda mphamvu, komanso zogwiritsa ntchito mafoni ndi machitidwe. Ndi chifukwa cha chidwi m'misika zosiyanasiyana kuti kampaniyo yatha kukhala wamkulu kwambiri m'munda wake.

Mbiri ya kampani: kuyamba kwa msewu

"Exide Technologies" yakhala ikuchitika kuyambira mu 1888, pamene V. V. Gibbs, atapatsidwa chilolezo kuchokera kwa katswiri wa ku France Clement Payen, adayambitsa Electric Storage Battery Company. Bambo Gibbs anazindikira mwamsanga kuti malondawo adagonjetsedwa ndi mabatire a Exide, malingaliro awo pa iwo ayenera kukhala abwino nthawi zonse. Kampaniyo inayamba kutchuka padziko lonse lapansi zaka ziwiri, pamene mgwirizano woyamba unatsirizika - mabatire a ESBC anapita ku Philadelphia. Pambuyo pake, wofalitsa wachichepere ndi wolimbikitsidwa anapatsidwa ufulu womanga matamitidwe atsopano odzimangirira ndi mabatire. Kawirikawiri, khalidwe lapadera lapangitsa Exide katundu kuzindikira. Ngakhalenso boma la US linkafuna kugula mabatire kuti akonze nawo mabwato awo oyambirira. Mu 1912, wopanga anayamba kupanga ma Exter-mabatire pa Cadillacs - ichi chinali chitsimikizo chenicheni pa nthawi yake. Chinthu ndichoti kunali kovuta kwambiri kuyambitsa injini ya galimoto asanayambe batri yoyambira. Ndondomeko yokhayo inali yoopsa ndipo nthawi zambiri imatsogoleredwa ndi kuvulala kwa manja. Pofuna kuphweka ndi kutetezera njirayi, kampani ya Cadillac inaganiza zoyika ma batri oyambira Mujini. Ndemanga pa njira yatsopanoyi inalemekeza kampani padziko lonse lapansi.

Kodi ndi dzina lanji kwa inu?

Monga momwe mwaonera kale, kampaniyo "Exide" sinatengere dzina lake lokha. Poyamba ankatchedwa Company Storage Battery Company. Ndiye kodi sonorous "Exide" inachokera kuti? Ndi anthu ochepa chabe amene amadziwa kuti magalimoto amagetsi anakaonekera kale kuposa ma injini oyaka moto. Ena mwa "akavalo othamanga" amatha kufika msinkhu wa makilomita 40 / h. Kumapeto kwa zaka za zana la chisanu ndi chiwiri ichi chozizwitsa-yudo chinakhala chotchuka kwambiri, koma vuto linali kuti mabatire anali ofooka kwambiri. Choncho kampani yathu inaganiza zopanga batiri yamphamvu kwambiri, yomwe inadzatchedwa kuti Excellent Oxide, yomwe idasindikizidwa ngati Exide.

Mbiri ya kampani: zowonjezera zatsopano

Mu 1954, oyang'anira ntchitoyo adasankha kupatulira kupanga mabatire. Kotero panali magawano awiri okha: magalimoto ndi mafakitale. Chigamulochi chinayesedwa ndi kufunika kokonzanso ntchito za misika yosiyana. Wopanga wakhala akuyesera kuti apindule ndi khalidwe labwino pomasula mabatire, - ndemanga za makasitomala nthawizonse zakhala ngati chida chachikulu chogulitsa kwa kampani. Koma palinso chinthu chimodzi chomwe chimapangitsa kampani kukhalapo pamwamba - wopanga nthawi zonse amatenga mabatire ndi zamakono zamakono. Njira imeneyi yopanga katundu inalola kuti katundu wa kampaniyi athe kutenga nawo mbali pazochitika zamakono kwambiri zamakono za zaka za makumi awiri. Mu 1969, bungweli la bungwe la dziko lonse lapansi logwiritsira ntchito ndege limagwiritsa ntchito mphamvu kuchokera ku galimoto yotengedwa ndi Exide Technologies. Zogulitsazo zatsimikiziridwa bwino kwambiri kuti boma lapereka chilolezo chogwiritsira ntchito mabatire a nickel-zinc "Exide" muzochitika zonse zakuthambo "Apollo".

Mu 1987, General Battery Corporation inagulidwa, motero kampaniyo inagwiritsidwa ntchito kwambiri moti ingagwiritsidwe ntchito mopanda kukokomeza mu galimoto iliyonse ya US.

NASCAR

Exide Technologies ikuthandiza mpikisano wothamanga. Kampaniyo ndi woyanjana naye wa BMW Motorsport mu mndandanda wa DTM. Kuwonjezera apo, Kutuluka kwa mabatire ndi galimoto yovomerezeka ya NASBAR, choncho kampaniyo ili ndi ufulu wokhawokha kugwiritsa ntchito NASCAR zilembo m'maina awo.

Mbiri ya kampani: masiku athu

Mu 1993, kampaniyo "Exide" inayamba kufalikira ku Ulaya. Kulengedwa kwa magulu ku Ulaya kunayamba ndi kugula zimphona zam'deralo - Jimala, Big Bateriz, ndi zina zotero. Wogulitsa ku Ulaya ankayamikira kwambiri mabatire a Exide, omwe mtengo wawo unali nthawi zonse wodemokrasi ndipo khalidwe linali langwiro. Mu 2001, kampaniyi inachita mgwirizano ndi NASA kuti ipereke mabatire kwa Project X-38. Chida chobwezeretsa antchito a X-38 chinakhazikitsidwa monga chotsitsimutso cha polojekiti yokhayokha. Mfundo yokhayo yomwe kampaniyo inavomerezedwa ku ntchito yayikuluyi imapatsa ulemu, chifukwa kokha akapolo a ISS sadzadalirika! Mwamwayi, mu 2002 polojekiti X-38 inatsekedwa, chifukwa ntchito yapadera inapeza mtengo. Choncho, mabatire okha omwe ayesedwa ndi malo ndi ma Battery, omwe mungagule ku sitolo yapafupi.

Zotsatira

Wopanga, yemwe mbiri yake ili ndi zaka zoposa zana, amachititsa kuti anthu azilemekeza. Kwa nthawi yaitali msika ukhoza kugwira kampani yodalirika yokhazikika ndi njira yowonongeka ... Panthawiyi, Exide Technologies ndi imodzi mwa magetsi atatu opanga ma batri oyambirira ku US ndi wachiwiri wamkulu wopanga mabatire ku Ulaya. Kuzindikiridwa kwa kampani iyi kumabweretsa khalidwe, lomwe lawonetsedwa kwa zaka 100 ndi Kutulutsa mabatire. Zomwe makasitomala akunena ndizo zowonjezereka zowonjezera: zisankheni, ndipo simudzataya!