Kalembedwe ndi kukongola aliyense paketi ya ndudu, "Virginia"

Ndudu "Virginia" ali ndi mbiri wolemera ndipo pabwino monga mankhwala kugonana chilungamo. Poyamba, chiphiphiritso cha mtundu panali mawu, "Mwafika kutali, mwana!" Cholinga amene anali kuunikila zikamera wa mkazi wolimba ndi ufulu kuti tichotse kuponderezana wamwamuna.

Mbiri ya mtundu wa ndudu

Mbiri ya ndudu mtundu "Virginia" amabwerera 1968. Inali pa nthawi imeneyi ku San Francisco (CA) ndudu za mtunduwu anali koyamba kuti msika wa fodya. masabata asanu pambuyo kuoneka pa msika wa malonda analanda 3% ya malonda okwana, zomwe zinatanthauza bwino kuposa kale lonse.

media ambiri makampani kuganizira kukwezedwa chifukwa kuwonjezeka kusuta pakati pa akazi ndi atsikana. Komabe, mwalamulo zambiri sichinayambe anatsimikizira. Mawu "Mwana", mkulu chiphiphiritso ntchito yopanga ndudu, wakhala pansi kutsutsa lakuthwa mabungwe loteteza ufulu wa akazi nawo. Mu zaka 90, kampani ali ndi chiphiphiritso watsopano - "Ndi malonda mkazi", amene analengeza ufulu ndi ufulu wa kugonana chilungamo.

wopanga

Mlengi wa ndudu ndi fodya Philip Morris International, mbiri ya limene limayamba pakati pa zaka za m'ma chakhumi ndi chisanu ndi chinayi, ndicho mu 1847. Dziwani kuti kampani ino anakwanitsa kugwirizananso malonda ndi USSR, ndi theka lachiwiri la 70s mankhwala ake anaonekera pa maalumali masitolo Soviet. Padakali pano kampani ndi imodzi mwa alimi waukulu wa fodya lonse. Ichi chidapangidwa zikomo zotheka kwa chilengedwe cha zopereka yatsopano ya fodya kuti awonekere zonse. Aliyense wa iwo ndi osiyana ndi wina wakale ndipo ali ndi makhalidwe yake yapadera.

Mitundu ya fodya, "Virginia Slims"

Pali mitundu iwiri ya ndudu "Virginia". Izi "Virginia Slims" ndi "Virginia SuperSlims". Magulu onsewa ali pabwino monga ndudu mbandakucha ndi okhutira osachepera chikonga. Komabe, sikuti iwo wowona, omwe M'pofunikanso kukumbukira osuta. Waukulu zimasiyanitsa mbali ndi kutalika kwa fodya ali ndi kuchuluka kwa chikonga ndi phula. Zamgululi akupezeka zotalika 100 ndi 120 mm.

The mankhwala "Virginia Slims" lili ku mg wa 8 mpaka 12 chikonga ndi ndudu "Virginia SuperSlims" kuchuluka kwa chikonga zili ranges kuchokera 1 mpaka 5 mg. Komanso, mankhwala amapangidwa ndi zosiyanasiyana oonetsera. Mmodzi wa atsopano zatsopano ndi ndudu "Uno Virginia Mwatsopano" ndi unobtrusive kamapezeka m'mafuta kukoma ndi fungo. Dziwani kuti chiwerengero cha mankhwala opangidwa ndi fungo la menthol, kuphatikizapo Virginia Slims ndudu ndi apamwamba kuposa phindu n'zosangalatsa kumva mankhwala linanena bungwe menthol wa zopangidwa ena. The chiŵerengero cha ndudu menthol "Virginia" ukufika 55%, pamene opanga ena ochepera 35%.

maonekedwe paketi

Kunja view a phukusi la fodya ndi zambiri anaikira omvera wamkazi. Mosamala wazolongedza elongated mawonekedwe anayi. Kamangidwe ma CD si zinthu zamasiku. Wonse ndi wotetezedwa ndi mosapitirira malire. Mbali paketi ya ndudu ali ndi gulu, mtundu wa potsata mtundu wa mankhwala. Mzere kungakhale pinki, lalanje, buluu, wobiriwira. Mu ngodya za ma CD imeneyi Maina a mtundu - vs. The makulidwe a phukusi ndi ang'ono, mosachuluka kuposa masentimita awiri.

maonekedwe kwathunthu osiyana ndudu "Uno Virginia Slims". phukusi Choyamba zinakambidwa mu yachilendo mawonekedwe lalikulu. Iwo kusiyana ndi kukongola ndi mamangidwe aakulu, osati chibadidwe mankhwala kale fodya. Khalidwe maonekedwe ali gawo lamkati la phukusi. The gawo lakunja la sefa chimadaliranso mtundu wa mankhwala anagula. Kuti akonze ndudu "Virginia" wopanga amagwiritsa pepala lapadera, pamene kuyaka kwa amene akukhala noticeable fungo mankhwala.