"Guerlain" - mafutawo akazi otchuka

Mwina kuchipeza m'dziko Europe, acitsanurira mafashoni nyumba ndi mbiri yaitali kuposa Guerlain. Iye ali zaka zoposa ziwiri. Luso ndi mu chikondi ndi ntchito sayansi awo - France Francois Guerlain - mu zaka chikwi mazana asanu ndi atatu makumi awiri ndi chitatu anatsegula oche- sayansi shopu. zowawa zake chinsinsi anali kulenga zonunkhira kuti linaperekedwa ufulu yokha. Nthawi yoyamba anali kugwiritsidwa ntchito ndi anzake.

zinthu zinasintha kwambiri pamene Guerlain kwa ukwati wa Napoleon III ndi Mfumukazi Eugenia analenga onunkhiritsa (mu masiku amenewo linali dzina la zonunkhira zonse.) Kugwiritsa kugwirizana, Pierre anali wokhoza kupereka kalonga wake amene anabwera anasangalala yosatheka kuneneka pano. nkhani imeneyi tinganene kuti n'kofunika kwa Nyumba ya Guerlain mafutawo - kuchokera nthawi limayamba mbiri yake yaitali.

"Guerlain" - mizimu, zomwe ankagwiritsa ntchito Koroleva Viktoriya, Koroleva Izabella II Spanish ndi zina zambiri zazikulu munthu.

Atamwalira Pierre Guerlain, nkhani yake atenga ana - Aimé ndi Gabriel. Iwo anakhala kuchiyang'anira woyenera malonda bambo awo ndipo chifukwa cha ntchito yawo, malonda nyumba Guerlain mafutawo kwa m'mabwalo a anthu ambiri otchuka a nthawi. Gabriel anatembenukira kwa manenjala chanzeru Aime ndipo apeza zinthu zambiri popanga mafutawa. Iye anali woyamba mu dziko waphunzira kukhala kukoma kwa zigawo zitatu - pulayimale, zoyambirira ndi zolemba pakati. Komanso, waphunzira kuti kuphatikiza zigawo zikuluzikulu zachilengedwe ndi kupanga. Mu popanga mafutawa masiku ano nyimbo zili zambiri kupanga zinthu, ndi mosamalitsa kutsatira malamulo Guerlain House: mwa mafutawo sayenera zinthu zenizeni kuposa 20%.

Komanso, kukhulupirira, koma lingaliro la kulenga woyamba kununkhira gulu "unisex" uli naye, Aimé Guerlain. Iye anaitana Guerlain Jicky (Zhiki) ndi unakhazikitsidwa mu 1889. Mu zikuchokera izi, zolemba ankagwiritsa ntchito coumarin kupanga mu zolemba zovuta interweaving zibet, vanila, Chimandarini, ndimu, malalanje amenewa ndi lavender. Kununkhira kwa nthawi zimenezo n'kovuta kupeza, koma mosavuta kwambiri maonekedwe. Iye anagwa ngati amuna poyamba kwa kutsitsimuka ndi astringency, ndi kokha m'zaka za m'ma 20, pamene mafashoni anabwera fungo wapachiyambi, fungo limeneli anaona ndi akazi. Fashion House Guerlain mafutawo "Zhiki" Kumasula kutali.

M'ma 20, kampani yapeza monga wotukuka mafutawo ufumu. Pa nthawi zimenezi zinachititsa nephews ake Aime. Pierre bwinobwino kampaniyo, ndi mafuta onunkhiritsa namatetule Jacques analenga oonetsera wapadera, powapatsa olimba odziwika bwino mu m'badwo wake golide.

oonetsera ambiri anayamba kuzembera Art Nouveau - amakhudza mzimu wa nthawi. Nyumba ya Guerlain undoubted bwino - ndi inimitable mafutawo kuti tipitirize Bernar, ndi zapambuyo pawo, mu 1919, pali ntchito yabwino ambuye lalikulu - ". Battle" zikuchokera lodziwika bwino linauziridwa ndi buku la K. Farrer

Mmodzi wa bwino nyimbo yomaliza, amakonda wa akazi ambiri mwakhala mafutawo Guerlain "Insolens", cholinga kwa chikhulupiriro, ngakhale kufika pang'ono ndi okopa dona. Amachitanso oyenera masiku chikondi ndi msonkhano malonda.

Mu mbiri yake 200 wazaka wa mafuta Guerlain mayankho analandira ndalama moti kwa iwo akhoza kukhala kulenga m'nyumbayi. Today, lalikulu mtundu anali bungweli LNMH.