FMCG-msika zimatenga dziko lino

Anthu ntchito mu malonda ritelo, mawu akuti "msika FMCG» mobwerezabwereza kangapo patsiku. Ngakhale ambiri sadziwa bwinobwino tanthauzo la acronym izi. Fast Kupita katundu - FMCG (kudya kapena winding- ogula malonda). Mwanzeru zikhale chakudya, mkaka, ndi kumatafuna chingamu, fodya, katundu m'nyumba.

Osati mophweka: mankhwala ali anawagawa m'magulu atatu. Mmodzi wa iwo tinganene kuti mankhwala m'gulu la FMCG-msika - ndi kumatafuna chingamu , ndi ndudu. Classic zizindikiro za katundu zokhudza gawo ili:

1. Low mtengo.
2. The profitability otsika a Mlengi.
3. Mkulu pafupipafupi kugula.
4. Mwayi kuchititsa kuwonjezeka kufunika mu zinthu malonda.
5. Yochepa ntchito.
6. Mopupuluma kugula chisankho.

Kuchokera pamenepa, ndizoonekeratu kuti zipangizo ndi sali m'gulu la FMCG-msika. Tiyerekeze firiji: kusankha kugula alandirika mozindikira, kusankha wapangidwa kwa nthawi yaitali, kufunika kugula ukapezeka atakwanitsa awonongeka kapenanso kukhala achikale. Izi zimachitika kawirikawiri. Mkate ndi mkaka: banja lililonse zimapangitsa mankhwala tsiku ndi tsiku. Koma chiwerengero cha kugula katundu izi sangakhoze kutengera. Ngati banja amadya mtanda umodzi wa mkate patsiku, palibe malonda sadzawaumiriza kudya kwambiri. okha ubwino ndi mtengo akhoza kusankha kuti akagule chakudya kuchokera wopanga yeniyeni, theka mikate palibe malonda sikungakupulumutseni.

Tatchulazi limasonyeza mbali ina ya mankhwala m'gulu la FMCG-msika: ogula asaone m'pofunika kwambiri. Ndipotu, palibe chingamu angachite popanda ndudu, nayenso. Zoonadi, kuchokera pa nthawi ya kubadwa kwa nthawi imene ndudu wakhala chomuvutitsa, munthu bwino kuchita popanda chikonga.

Popeza kuti mankhwala ndi otsika phindu malire, kukakamiza alimi ndi zinachitikira mu FMCG msika, yotithandiza kukula, ntchito m'njira ziwiri:

• monga ambiri ngati n'kotheka kudziŵitsa ogula komaliza za kufunika ndi kufunika katundu;
• kupanga mankhwala monga Kufikika ngati nkotheka kwa wosuta mapeto.

Woyamba zimatheka ndi malonda. Izi zikhoza kukhala malonda zoonekeratu: mbendera, mbendera, malonda pa TV. Chobisika malonda (ndi ngwazi yaikulu ija amaika paketi ya ndudu - pafupi-kwa kugawanika wachiwiri), mwambo zopangidwa nkhani ya "Akatswiri palokha" za ubwino mankhwala, njira zina zimakhudza maganizo chikumbumtima cha ogula.

The chachiwiri chikuchitika mu yolimbirana malo pa alumali wa wogulitsa ndi. Apa ndi malipiro danga pa alumali m'dera la Mwina pazipita kugula (pafupi ndi zotheka anawapatsa ndalama pa maso wogula). Pa yomweyo ntchito ndi merchandisers alumali chophunzitsidwa, amene ntchito - anasonyeza katundu pa alumali malinga ndi mfundo makampani ndi planograms. Ngati mankhwala amafuna refrigeration asanayambe ntchito, Mlengi adzapereka wogulitsa ritelo kubwereka firiji ndi kampani chizindikiro.

Komanso, opanga mowirikiza wozengereza zochita kulimbikitsa zopangidwa awo, FMCG-msika sakonda kupuma n'kukhutira awo. Ziyenera kukhala Mlengi wa madzi wothwanima kuchepetsa khama malonda, monga nthawi yomweyo wotaya pamsika. Patapita ndi neurolinguistic mapulogalamu ndi ndodo malonda: anthu a kamodzi kugulitsa makeke okhala ndi dzina lodziwika, cipo kumwa madzi a kampani kupikisana.