Direct malonda - ndi njira yabwino kwambiri malonda kapena ayi?

Panopa kukula TV malonda, monga mitundu, kudyetsedwa ndi mvula, kapena nditi otsatsa ndalama. Ndipo, ndithudi, ndi kukula kwa ntchito ndi kuonjezera malonda bajeti. Malonda yokha linaperekedwa ndi kampani kuti amagulitsa mankhwala (utumiki). Ndipo pamene wogula angathe afika kulengeza mankhwala (utumiki), komabe amalipira ndi malonda, mtengo wake unali nawo mu mtengo. Masamba nkhondo zachilendo munthuyo kulipira otsatsa mutsatidwa. Padziko lonse, zimenezi zimapangitsa kuti pakhale anthu m'thupi umenewu odzigudubuza. Iwo kuwayang'ana iwo pa TV, koma saona. Mvetserani wailesi, koma simukumva. Tikhoza kunena kuti malonda kumsika ndi ukagwira. anthu ochepa kuganizira tidzabwerera. otsatsa malonda ambiri akhala anatsanzika chakuti ndi makope miliyoni 1 unachitikira kuyitana zosaposa 200, ndipo makamaka kugula mankhwala kwa anthu pafupifupi 10. Otsala 999.990 makasitomala chabe, koma kwa iwo ndipo analipira ndalama. Ndicho chifukwa tsopano oposa theka malonda ndalama zimapita ku dera la malonda mwachindunji kapena malonda mwachindunji. Ndi chiyani icho?

tanthauzo

Direct malonda - ndi chithandizo munthu ndi kusankha kwa ogula ndi makalata (kapena e) kapena pafoni. Ena amaona kuti ndi njira zothandiza kupeza makasitomala atsopano. Ndi malonda mwachindunji zilipo kudziwitsa za kukwezedwa latsopano, ulaliki, maonekedwe a mankhwala atsopano, etc. Amathandizanso pachilengedwe cha kampani chithunzichi anthu ndi kupitiriza ubwenzi ndi makasitomala: .. tinapeza zosowa zawo, komanso kampani ndi katundu wake. Analysis deta awa kusintha malonda bwino kutsatsa ndi kuonjezera mpikisano kampani.

Mitundu ya Marketing Direct

M'pomveka kuti malonda zolinga ntchito njira zonse zotheka kulankhulana (TV, wailesi, magazini ndi zina zotero. D.). Koma zothandiza kwambiri mwachindunji njira malonda ntchito kudzera foni ndi imelo. Tiyeni tione iwo mwatsatanetsatane.

Telemarketing

Pankhaniyi, kudziŵitsa kuthekera makasitomala ntchito foni. Zikuonekeratu kuti njira yotero pamafunika ndalama, koma amapereka mwayi kuganizira amene akufuna kupereka uthenga malonda.

makalata

Keyala mwachindunji malonda - buku, kusindikiza ndi yamakalata mauthenga malonda ndi anthu mwachindunji chidwi monga ogula angathe. Mu recalculation pa view ntchito (mankhwala) kunja mtengo ndithu. Komano, pa selectivity mkulu wa mankhwala amapanga njira kwambiri chida.

ubwino

1. kutsata makasitomala. Mwina ndi ntchito yofunika kwambiri ya malonda mwachindunji. Palibe malonda chida sapereka zotsatira zofanana.

2. Kukwanitsa "nsomba" makasitomala pa malo awo. Pamene makasitomala kunyumba, pamaso angakhale "kwakukulu" kupyolera mu televizioni. Pa njira kunyumba ndi ntchito ndi kumbuyo kudzakuthandizani malonda zizindikiro ndi wailesi. Pa ntchito yeniyeniyo zikhoza kugwida ndi magazini bizinesi. TV ndi makalata malonda mwachindunji - ndi kutha kulimbikitsa omvera ndi mosasamala malo ake.

3. Quick ayankhe. Telemarketing amalola kuti aletse mphamvu ya umafuna patangotha maola ochepa. Malonda monga pa wailesi ndi televizioni limachititsa kuti aone masiku ochepa.

4. Psychological selectivity. Telefoni mwachindunji malonda zitsanzo za zimene zonse zopezeka mu ntchito, amalola kupita ku magulu ena psychographic. Mu mawu wosavuta anthu ndi njira zina za moyo ndi kalembedwe. Magazini ndi manyuzipepala komanso linapereka magulu akutiakuti a anthu, koma mkulu selectivity, iwo Musapereke.

5. mwayi Various ayankhe. The mipata yambiri ayankhe kasitomala, ndi nsanga ndi okonzeka kwambiri iwo kuyitanitsa. Ngati mumamwa telemarketing, iwo akhoza kulamula mankhwala ndi foni. Pamene mauthenga - kutumiza kungofunsa. Ukufalitsidwa TV nthawi imene Musapereke. Nthawi zambiri yekha anapereka njira imodzi mankhwala. Vuto onse atolankhani Kuwulutsa chiri motere: kum'patsa sangathe kubwerera, ngati inu analibe nthawi kulemba ndi nambala ya telefoni. Zikatero, yankho ndi ziro. Ndipo malonda pa wailesi, pamene kasitomala kuthekera amapita ku makina, kulemba chiwerengero sangathe, chifukwa akhoza kuchita ngozi.

6. Geographic selectivity. Nthawi zambiri, malonda mwachindunji kusankha m'madera yeniyeni. Ndipo izo ziri apa 100% chomveka yamakalata ndi telemarketing. Ndipotu, inu mukuvomereza, ndi zopusa kwa kulengeza mu magazini, anagawira m'dziko lonselo, ngati 90% wa omvera anu ndi mzinda umodzi wokha.

Pomaliza

Kwa anthu ambiri, malonda mwachindunji amagwirizana yekha ndi ntchito malo foni ndi kufalitsa timapepala ta. Koma izi chabe stereotype. Ndipotu mwachindunji malonda - njira ubale yaitali ndi kasitomala, osati machenjerero a makampani ena ndi m'matangadza. Ndipotu, pansi mfundo zimenezi zimaphatikizapo njira zonse malonda kukhudzana ntchito mwachindunji kukhudzana ndi ogula.