Convergent utolankhani: lingaliro, mitundu. Luso latsopano utolankhani

mwayi malire a mudziwe masiku anapereka vekitala kutukuka mofulumira osati buku ndi khalidwe la nkhani, komanso mu njira ya ulaliki wake onse omvera. Ndi dalaivala waukulu limagwirira izi zonse mgwirizano, imene malire ndi zopinga mu mapulani ambiri limangolembedwa udzawonongedwa, ndi zikamera wa umisiri mfundo ndi kulankhulana latsopano.

Choyamba khalidwe zonse chogwirika yaikulu masinthidwe za utolankhani, kotero TV mbuye latsopano nsanja mudziwe, ndipo njira zotsatirazi zambiri yobereka okhutira.

Chiyambi cha kachitidwe kamakono

Kabwerebwere tanthauzo anakhalako nthawi ya utolankhani mgwirizano mu 1970, walowa mu ntchito American Katswiri Denieel Bell - woyambitsa ndi chiphunzitso cha mapangidwe anthu positi-mafakitale. Pa nthawi imeneyo, mawu zikutanthauza pophatikizana makompyuta, foni, ma TV mu zipangizo wamba sayansi.

Komabe, koma ndi chiyambi cha 90s, pamene Internet anali kudya ndi ofala mamiliyoni owerenga, convergent utolankhani walandira mopupuluma wamphamvuyonse "nthawi mutu" kwa kwambiri zingamuthandize mtundu mudziwe wailesi. Ndipo mu zaka 20 zapitazi, mfundo matumizidwe ophatikizika amawu, nyimbo ndi zithunzi yamba kwambiri takambirana mu mabwalo akatswiri.

Global njira Kusakanikirana

Zisudzo zosiyanasiyana Mitundu ya utolankhani (atolankhani, wailesi, TV, pa Intaneti TV) ikuchitika m'magawo angapo makonzedwe. Ndipo aliyense wa iwo kukula kwa mgwirizano ndi zotsatira zake osiyana kwambiri:

1. Kwambiri "wosazindikira" mlingo wa mgwirizano wa zida luso ntchito ndi atolankhani kusonkhanitsa ndi chuma ndondomeko zambiri. njira zofanana atabereka zikamera wa zamakono zochizira chimene chimafuna msinkhu yoyenera zanchito.
2. Choncho, mlingo winawo kukhala mgwirizano wa Luso (zinachitikira, nzeru, luso). Wogwila ntchito m'madi- osiyana ndi akonzi amaphatikizidwa mu gulu limodzi pa chitukuko cha chuma matumizidwe ophatikizika amawu, nyimbo ndi zithunzi.
3. M'tsogolo, kwambiricho, yotakata ndipo konsekonse zili mtundu amalenga preconditions zonse zimene zimachitika pakati pa TV (kusindikiza, wailesi, TV, ndi zina zotero. D.), Lonse Mitundu, umene uli pachimake pa chitukuko cha utolankhani convergent wonse.

Kuchokera pa matumizidwe ophatikizika amawu, nyimbo ndi zithunzi ofotokoza ulaliki wa uthenga, lero mkuwa makampani kugawira amanena za mitundu linafalitsidwa kwambiri a nsanja media (ngati Mwachitsanzo, Internet wailesi, nyuzipepala pa nsanja Intaneti kapena mtundu Web-TV).

Monzama chilankhulire, Latin akuti «convergo» sikumangotanthauza chikoka tonse zochitika aliyense ndi mnzake, komanso luso malire kugawana, zinachitikira zikutanthauza. Ndipo pa nkhani ya chodabwitsa cha utolankhani convergent, kusakanikirana mwagwirizana zikuoneka ngati njira anasamutsa mfundo zofanana kupyola mu mndandanda wa atolankhani (malemba, wailesi ndi vidiyo) ntchito zosiyanasiyana njira kulankhulana (kusindikiza, wailesi, TV ndi otchuka mtundu panopa - Intaneti).

Luso latsopano utolankhani

Kufala padziko lonse Intaneti zinachititsa kuti pophatikizana a Mitundu pachikhalidwe osiyana mudziwe ukufalitsidwa mu amodzi wosakwatiwa, kuti ngakhale m'mbuyomu posachedwapa ankaoneka mumangire kwathunthu.

Poyamba, munthu, kuti mudziwe za posachedwapa, kunali koyenera kugwiritsa ntchito wailesi. Kuti adzaone zimene zicitika kulowa zimatheka ndi thandizo la TV. A zambiri zedi ndi zambiri chikuyembekezeka yekha mu masamba a Mabaibulo latsopano la nyuzipepala.

The ndondomeko panopa TV mgwirizano limakupatsani kuphatikiza zomvetsera, video ndi mfundo malemba mwa wina wa nkhani. Kumene, ndondomeko kupanga mankhwala matumizidwe ophatikizika amawu, nyimbo ndi zithunzi kumafuna zambiri, luso ndi ndalama zakuthupi. Recent bwino anafuna kukhala ndi mphamvu yoyenera ndi magwiridwe a zida, kulipira ntchito chithunzi ndi mavidiyo kusintha akatswiri (osanenapo akonzi, atolankhani, ndi zina zotero. N.).

Choncho, patsogolo luso, kubweretsa TV atsopano yosungirako angathe kasungidwe ndi munthawi yomweyo zithunzi, mawu ndi deta phokoso, zikusonyeza kwa kusakanikirana bwino atolankhani, wailesi ndi televizioni mu limodzi zinthu zambiri.

Pophatikizana TV ndiponso sayansi kulankhulana limodzi journalistic dera

Zikusintha TV malo (a akonzedwa a sayansi wotchuka kulankhulana / misonkhano dziko) mwanjira ina akubweretsa magawano zochenjera msilikali wa atolankhani masiku ano polingalira zomwe n'zotheka kuonetsetsa lonse la Mitundu convergent utolankhani:

1. Media - mabuku okwanira m'dera dongosolo n'kumaona makamaka pa dera yeniyeni. ntchito zawo amaloledwa imodzi mwa zigawo za atolankhani: nyuzipepala, wailesi, TV kapena gwero Internet. Ndi mtundu wa njira yonse limasonyeza kuti owerenga lero amatchedwa "uthenga chikhalidwe". Pankhani mgwirizano mu gulu ili ambiri akuyendera mkati 1-2 milingo kale anafotokoza.
2. Hypermedia - ndi mtundu wanyimbo a utolankhani convergent si TV nsanja imodzi zokha amanena. Mwachitsanzo, nyuzipepala online, yomwe imafalitsidwa komanso mu mawonekedwe kusindikizidwa. Ndi aliyense awo ambiri china akutanthauzanji mawu akuti "matumizidwe ophatikizika amawu, nyimbo ndi zithunzi" / - osakaniza nkhani za malemba angapo a zithunzi, wailesi, zithunzi ndi njira zina kupereka mfundo. Kusakanikirana mu hypermedia, motero, kukuchitika pa mayiko onse atatu.
3. Transmedia - m'malo osokoneza mtundu wanyimbo, kutsutsana za amene adakali ulipobe. chidwi linaperekedwa kwa Intaneti (chitsanzo chimodzi cha transmedia), zomwe kwenikweni ake kokha mwina likhale mbali ndi ntchito atolankhani. Pankhaniyi, adamfunsa okhutira kwambiri nkhani mtengo, T. Kwa. Iwo analengedwa ndi chinkhoswe mu kusintha osati atolankhani, ndi owerenga amene amakonda makamaka ndi kukambirana (cholankhulidwa) zikutanthauza Alamu. Komanso, chotero TV nsanja amene amapita ndi magwiridwe ake ndi Mavalidwewa akutali mmodzi wa utolankhani, akatswiri ambiri analimbikitsa osati kuti amaona luso lalikulu. Pambuyo transmedia kupereka ogwiritsa ntchito si journalistic, komanso malonda, zosangalatsa zili ndi zambiri.

Cross-TV n'chimodzimodzi

Mawu akuti "anayamba utolankhani" Nthawi zambiri m'malo mwa akatswiri - "mtanda media". Izi makamaka chifukwa cha moyandikana oterewa. Koma kufanana onse, kusiyana pakati pa iwo ndi zosakwana tanthauzo zowombetsa mkota wa masika.

Cross-TV kwenikweni zikutanthauza ntchito buku la nsanja osachepera awiri Kuwulutsa (kusindikiza TV, digito, etc.), ndi kufalitsa okhutira zingapo zipangizo luso (ma TV, mapiritsi, mafoni, etc .. Zida zamagetsi). COMPASS osiyanasiyana nsanja pa zochitika zawo ndiponso amapanga utolankhani mtanda TV.

Njira yopeza matumizidwe ophatikizika amawu, nyimbo ndi zithunzi zakuthupi

Convergent utolankhani nthawi zonse amakhala ntchito zofalitsa mu zomvetsera zosiyanasiyana, video ndi zipangizo Zithunzi, kugawira iwo monga lonse osiyanasiyana zipangizo wailesi. Iyo inali chotero ongolankhula mfundo yosavuta wamangidwa kovuta kuchita ndondomeko akufunira, ndi yotengedwa mudziwe processing ndi kulembetsa wa atolankhani:

• Malipoti kuchokera kumunda ayenera idzachitika ntchito makamera kanema ndi unsembe wotsatira wa mphindi kwambiri. Mwachitsanzo, ngati ntchito ya TV kusindikiza ndipo nthawi zina kumafuna kuwombera video, ndiye kukayankha njira bwenzi TV.
• Kuwonjezera pamenepa, onse amatanthauza zithunzi zofunika ndiponso oyenera.
• Full kuphatikiza onse ntchito polenga zili TV. Magulu a atolankhani ochokera ku madera osiyana a kampani matumizidwe ophatikizika amawu, nyimbo ndi zithunzi mu mtundu wina amachitika mzake, akuchita osati kufufuza mwatsatanetsatane za chuma, komanso mlandu kapangidwe zithunzi zili. Pankhaniyi, pali ntchito olowa pa Nawonso achichepere, Infographics ndi atolankhani zinthu zina.
• Pomaliza, kodi sunaletse mgwirizano pakati pa TV osiyana TV polenga ntchito limodzi kufufuza ndi kusintha kwa nkhaniyo.

Nthawi zina udindo wa atolankhani anayamba opotoka ndi Intaneti utolankhani, umene ndi ziyenera m'malo olakwika chuma zambiri. Popeza zilipo pa Intaneti, atolankhani njira kulenga zinthu kwa iwo okha mchitidwe ena mwa kundipatsako kwa okhutira, koma ukufalitsidwa muyezo mtundu.

Chiwerengerochi umodzi

Mu nayenso buku, maziko a zachokera mwachindunji pa Intaneti, analandira dzina osiyana gulu ake - utolankhani yadigito. Nthawi zina mawu ntchito synonymously ndi "kung'anima-utolankhani" (lachokera ku Adobe Flash mapulogalamu, amene n'zosavuta ndi otchuka chida kulenga, kufalitsa ndi kusintha matumizidwe ophatikizika amawu, nyimbo ndi zithunzi zomwe zili pa Intaneti).

Kuwonjezera ntchito World mbali Lonse Web kulenga ndi kulimbikitsa amanena, magazini digito komanso amati kufunafuna magwero mu chilengedwe cha zinthu zosiyanasiyana zopezera. Zikuphatikizapo mabulogi, malo uthenga, RSS amadyetsa, Intaneti.

Intaneti utolankhani (kukhala Intaneti nyuzipepala, malo uthenga, ndi zina zotero. D.) mwachindunji ndi anayamba chifukwa cha mphamvu zake matumizidwe ophatikizika amawu, nyimbo ndi zithunzi ndi kugwiritsa ntchito nsanja Intaneti zili.

Zolemba ofufuza

Komabe, maphatikizidwe wa Mitundu yosiyanasiyana mu gwero utolankhani umodzi wopanda otsutsa, ankakayikira ndi amapilira. Motero, mbali ina ya TV n'kuyamba monga kwenikweni pa khalidwe la chuma chakudya.

Sitileka ndi mkangano waukulu ngati makampani TV akhoza ntchito ngati katswiri zili chomwecho, kupereka pa nsanja yosiyanasiyana. Ndipo chisamaliro choterocho wapatsidwa osati West, komanso utolankhani zoweta, amene lero ali zambiri atolankhani chachikulu TV.

Ndi chifukwa kuti afika mtengo yosindikiza wowerenga?

Media chitukuko Zimatheka kuti lithe mu zili photos, kanema ndi wailesi, koma nayenso anayambitsa luso kuwonjezera hyperlinks kuti buku la zinthu zina kuyambitsa njira zokambirana kukavota, mavoti ndi ndemanga. Sitingathe amavomereza kuti njira yotere osati kwambiri nkhani zosiyanasiyana okhutira, komanso kwambiri umakhudza maganizo ake onse. Mwachitsanzo, ngati ku Mitundu chikhalidwe mawu zambiri kuchita nkhani udindo pamoyo, mabuku TV nchito imeneyi kale anatumizidwa ku kanema kapena zithunzi. A mawu mu nkhani iyi, ndimachita kumachita monga ofotokozera ndemanga, zosintha, m'manyuzipepala.

Monga omvera, chikhalidwe chake chabe ogula wasintha kwambiri ndipo tsopano yodziwika ndi ntchito wamkulu owerenga amene ali, nayenso, amatanthauza amadza pa munda zambiri. Pankhaniyi, mapulogalamuwanso mipata yokwanira kusankha munthu mu mtundu anakhumba, nkhani ndi kuchuluka kwa mfundo amawathandiza.

Pa zimene kodi utolankhani lero

Rapid kudalirana ya misika mfundo ndi mofulumira mosalephera wa malire pakati pawo kuutsa pambuyo mgwirizano wa kompyuta, wailesi ndi kutumiza mauthenga umisiri ndi mzake.

Today zachilengedwe atolankhani ali makamaka zochokera ndendende pa zenera. Chiwonetsero cha kanema, photos, zithunzi kwambiri kumawonjezera aziwakonda mauthenga, woimira kobiri yonsene ya mu mawonekedwe zambiri achidule. Imodzi ikuchitika ma zosiyanasiyana phokoso, chithunzi ndi malemba; Komanso, mlingo wa khalidwe la ndondomeko okha kuti luso lolenga la ogwira ntchito ndi chuma chuma.

Komanso, mbali yofunika kwambiri mu mapangidwe masewero latsopano utolankhani ndi maganizo a anthu, analandira ufulu lonse la mawu akuti chifukwa zikamera wa zinthu zokambirana mu chuma TV. Mazana ndemanga ndi zikwi za mavoti mu kafukufuku, mavoti ndi kuponya mavoti onse - zonsezi wakhala chida wosuta amadza kwenikweni pa sing'anga zambiri zomwe zimakhudza vekitala chitukuko cha zili TV.

Media chilengedwe Mzimuyo chikumbumtima

Yonseyi zipangizo zosiyanasiyana TV mankhwala wina amakhazikitsa mfundo yatsopano ndi malamulo mu ntchito atolankhani amene lero akuyenera kuti likhale zosiyanasiyana luso zogwirizana ndi khalidwe la mfundo za mtundu woyenera. Kuchita zimenezi kumafuna atolankhani kusinthasintha atsopano ofalitsa dera, komanso ntchito skilful ndi mitundu yosiyanasiyana ndi chikhalidwe cha zipangizo.

Pakuti molondola kwambiri za zomwe zili mu mtundu lamanja ndi ochititsa wantchito chilengedwe TV ayenera kutha mwaukadaulo kugwira mndandanda wonse wa ntchito zosiyanasiyana. Pakati pawo:

• mphamvu ya kujambula ndi vidiyo;
• Kulemba mawu nkhani ndi kulemba;
• zomvetsera Podcast wolembera;
• luso kusintha;
• zinachitikira ndi malo blogerskogo.

Fotokozani mbiri zawo, mtolankhani latsopano

amafuna Current kutanthauza kuli wapadera, matumizidwe ophatikizika amawu, nyimbo ndi zithunzi-wamaganizo aliyense wogwira ntchito circumscribed dera. Ndipo wasonyeza, makamaka luso:

• luso kuwombera malipoti kanema ndi kupanga zithunzi;
• ntchito ndi mapulogalamu osiyanasiyana kompyuta (makamaka anafotokoza kuti chidziwitso cha ntchito ya unsembe mapulogalamu);
• kuyenda pa Intaneti, ntchito ndi apamwamba ndi gwero nkhani;
• efficiently mwamsanga kutulutsa uthenga okhutira chuma maukonde;
• ndondomeko ndi kachilombo volumetric deta mapaketi a wailesi ndi vidiyo;
• blogerskogo kuyenda m'munda (kuphatikizapo pano sikuti ndi kufufuza zambiri, komanso mwachindunji kuchititsa amakhala osiyanasiyana);
• kupezeka kwa kasamalidwe ndi timu pa nthawi iliyonse masana kapena usiku.

Chifukwa, ndi akonzedwa chimodzimodzi competencies ndi maluso a mtolankhani wa amasonyeza bala kwa khalidwe chilengedwe si zovuta pa kapangidwe ka mabuku matumizidwe ophatikizika amawu, nyimbo ndi zithunzi.

Pomaliza, chinthu chachikulu

Onse owerenga Baibulo masiku ano mudziwe mabuku a nkhani zosiyanasiyana m'njira mulimonse umboni kusintha kwambiri. Ziyembekezo chitukuko cha convergent utolankhani osati abut kusintha kwa nsanja Kuwulutsa maukonde ndi chilengedwe cha webusaiti yake. Chotero theka miyeso, omwe kawirikawiri amagwiritsidwa ntchito pa TV convergent utolankhani msinkhu waung'ono dera ndi makampani M'malo mwake ndi mgwirizano mu chitukuko cha mtundu conceptually watsopano wa atolankhani.

Chofunika kwambiri cha kusintha kwa maonekedwe atsopano pansi pa kusintha kwagona ndi kugwiritsa ntchito njira zambiri ndi zipangizo zosiyanasiyana zoperekera chidziwitso m'nkhani imodzi yosindikizidwa. Zosintha zosiyanasiyana za malemba, makina opangira mafilimu, zojambula, zithunzi, mavidiyo, maphokoso, kuyankhulana kwa zinthu zomwe omvera akudziwiratu - ndizo zomwe zolemba zamalumikizidwe zimapereka, zomwe zimapatsa ogwiritsa ntchito zinthu zabwino, zomwe zimadziwika bwino komanso zowoneka mosavuta Mawu a kulingalira kwanu.

Nkhani yokha yofulumizitsa, yowonjezereka yomwe idzawonjezeka pokhapokha pokhapokha pakhale chitukuko cha mauthenga, ndizofunikira kwa ogwira ntchito atsopano omwe maluso awo ndi malingaliro awo athe kupereka omvera ndi ma multimedia okhala ndi khalidwe lapamwamba kwambiri.