BCG masanjidwewo. Thandizeni posankha gawo kapena kagawo kakang'ono msika.

Market kagawo kakang'ono ndi apadera kwambiri mtundu wa bizinesi, anaikira ochepa ogula. Iwo kusiyana ndi waung'ono koma zonse mphamvu msika ndi kuchepetsa kwambiri mpikisano. kagawo kakang'ono msika mwina chifukwa cha malonda akulimbana - lolunjika pa zisathe, koma ndithu gawo laling'ono la msika, amene atsogoleri malonda sangathe kapena sakufuna kulabadira, ndi kumene atolankhani ndi wotsika mpikisano. BCG masanjidwewo (Boston kufunsira Gulu) amaika patsogolo kungoganizira kuti mwini wa kagawo kakang'ono waukulu ali mphepete waukulu poyerekeza ndi ophunzira ena msika, ndi moyenera, ndalama zambiri.

• Zikamera wa niches latsopano msika akhoza kupangidwa chifukwa cha zinthu zapadera pa msika - akonzedwa zina za zochitika ndi zinthu zimene pakutchulidwa zofuna zathu zenizeni ndi zofuna wapadera wa ogula, amene sangathe anakumana ntchito kale kupezeka pa msika wa katundu. Monga kutukuka kwa magulu akuluakulu anayi msika, malinga ndi BCG masanjidwewo, si nthawi zonse, zikamera wa kagawo kakang'ono latsopano mwina chifukwa akutulukira ogula kuyamwa.
• The watsopano kagawo kakang'ono msika kungakhale zotsatira za malonda umodzi, umene makamaka lolunjika pa kufunafuna ntchito watsopano, monga kupeza njira kugwiritsa mankhwala wapadera ndi mankhwala yemweyo imodzi mwa zigawo zingapo msika.
• A kagawo kakang'ono zatsopano chingakhale chifukwa cha malonda yopingasa, oyesa kufufuza msika kagawo kakang'ono yopingasa. ndalama zimenezi, zimatanthauza ntchito zonse extension mankhwala, tikatero akuwatsogolera wina chandamale gawo.
• Yachigawo mtengo kapena malonda kungathandize kudziwa kagawo kakang'ono msika latsopano kupanga bwalo la makasitomala khola, anakopeka phukusi zonse za mabungwe kapena katundu.  

Masiku ano, makhalidwe a wazamalonda yekha angachite kusankha gawo msika kapena kagawo kakang'ono yekha, luso, chidziwitso, luso. bwino mabizinezi ambiri kuti zimakhala kagawo kakang'ono msika makamaka chifukwa utsogoleri wake si zoona kuti anafuna kulenga kwathunthu mankhwala atsopano, koma chifukwa chakuti iwo anali kuyesera kulimbikitsa ulimi yachibadwa mwa njira zosiyana kwathunthu. Pakali pano, ndi specialization kwambiri n'chofunika osati kwa chitukuko cha umisiri watsopano, komanso kugwira ntchito ndi ogula. Ndichifukwa chake ambiri m'mayiko kwambiri otukuka ntchito kudziwa kagawo kakang'ono msika zikuchitika atsopano mu kukhazikitsa ntchito ndi katundu. The ndondomeko kudziŵa kagawo kakang'ono yake msika, mwatsoka, nthawi akufanana ndi Kufunafuna zingalowe kanthu kuti ayenera mofulumira wodzazidwa. Lofunikira kagawo kakang'ono msika - wosatsutsana Mgwilizano pakati kufunika kwathunthu amazindikira komanso mwachangu njira atsopano, mitundu ndi njira zofuna zawo. Waukulu malonda cholinga ndi kudziwa njira kuthetsa mavuto alipo wa ogula, chifukwa lero pali niches m'magulu onse a zachuma, ngakhale mu misika kuleza wogawanika.

The wapamwamba kwambiri zopangidwa ndi misonkhano ndi chimodzi mwa zinthu zofunika kwambiri kukhazikitsa bwino ndi kutsimikiza mu kagawo kakang'ono msika. Dziwani kuti gulu lirilonse ndi kuonetsetsa kwathunthu kuti anali mautumiki ake ndi mankhwala akuimira wapamwamba. Komabe, kuganizira kagawo kakang'ono msika muyenera kukhala wokhoza kukhala kumva ngakhale kusintha pang'ono nawonso ndi anthu, kuoneratu kusintha m'tsogolo kapangidwe ka bizinesi ndi ntchito nzeru zawo wapadera kuthetsa zosiyanasiyana nkhani. Mwachitsanzo, kugawanika kwa msika wa ntchito yophunzitsa masiku ano ankaona kwambiri zingamuthandize chifukwa cha mlingo wochepa wa maphunziro aulere.

BCG masanjidwewo lero zimatulutsa lomwe kuwonjezeka ka msika sikutanthauza ndalama zina. Amenewa amanena ndi choncho, koma nthawi zina zilibe ntchito. Izo Sizotheka kuti tizidalira ntchito bwino mu kagawo kakang'ono msika. Ambiri amalonda odziwika ndikukhulupirira kuti ndi bwino kugula kumbuyo bizinesi ku mpikisano, osati kuyambira zikande. Lathu ku kagawo kakang'ono msika zimadalira kupanga dzuwa, izo kumathandiza kuchepetsa ndalama za ndalama zoyendera ndi olengeza kwambiri. Komabe, kupeza kagawo kakang'ono msika sikuti okha kusanthula msika, logwirizana ndi gulu la ogwira ntchito ndi akatswiri odziwa angathe kukonza kupanga gawo yopapatiza, uno ndi choyambilira. Childs, makampani akuluakulu izo ndi ntchito yaikulu kwabasi: zoyesayesa zonse kudzipatula kwa chilengedwe chawo, Makampani yaing'ono sizigwirizana ndi makhalidwe gulu la azamalonda. Chifukwa, ang'ono yopapatiza-mbiri, kusintha kampani, merging ndi makampani akuluakulu ayamba aoneka ake oona ndi kutaya mpikisano awo.

BCG masanjidwewo - kuthandiza kwambiri pofufuza ndi ufulu kagawo kakang'ono kapena msika gawo, makamaka kukhazikitsidwa kwa maudindo a akulimbana zothetsera pa msika. kuphweka ake ndi kugula limakupatsani kusankha bwino pa njira kutukuka kwa malonda awo.