Yang'anani "Anna Klein" (Anne Klein) mwamuna ndi mkazi: ndemanga

Mlonda wa ku America "Anna Klein" ndi wotchuka chifukwa cha mapangidwe ake oyambirira ndi osakwanira. Akani maonekedwe awo ndi mawonekedwe awo sungatheke. Zachigawo ziwirizi zikhala chizindikiro cha chizindikiro. Kusonkhanitsa maulendo nthawi zonse kumabweretsedwanso bwino.

Kampaniyo "Anna Klein" imayambitsa zipangizo zamakono komanso zamakono. Zochitika zamakono zamakono zimagwirizanitsidwa ndi luso lamakono, kumene mawotchi amawongolera kupyolera mu kugwiritsa ntchito foni. Lero "Anna Klein" akuwoneka sizongopeka zokha, koma komanso apamwamba kwambiri. Zosonkhanitsa za mtunduwu zimaphatikizapo kusankha kwakukulu kwa amuna ndi akazi. Ndondomeko ya mtengo wa chizindikiro ndi demokarasi, koma ngati mukufuna, mungapeze maulonda opambana, mwachitsanzo, ndi diamond inlay. Kutchuka kwa chizindikirocho kumalongosola ndi mbiri yake ya kukhala, njira yopangira mawindo ndi khalidwe la zipangizo.

Kubadwa kwa chizindikiro cha Anna Klein

Poyamba Anna pamodzi ndi mwamuna wake, Ben Klein, adalimbikitsa kupanga kapangidwe ka zovala, nsapato ndi zina. Mu 1968, banjali linasankha kutsegula studio, yomwe idatchedwa Junior Sophisticates. Nyumba yawo ya mafashoni inali yosiyana ndi nzeru zake, kulimbika mtima komanso kuchita zinthu mwachidwi. Kuwonjezera pa chikongo ndi chokongola, Anna adasankha makhalidwe oyenera monga zovala ndi chitonthozo. Kusamala kwakukulu kunaperekedwa kwa mafashoni achinyamata. Malingaliro ake opatsa chidwi - kukonzanso, kosavuta ndi kupezeka - kunapanga maziko a chizindikiro chotchuka. Nthano ya Anna Klein imatchula chilichonse chomwe chimapanga chizindikiro - kuchokera ku zovala mpaka kuwonerera. Njira yaikulu ya America yopanga zojambula ndi zosavuta zimabweretsera chizindikiro pamwamba pa zamalonda. Anna Klein ndiye wokonza mafashoni yekha mu msika wa US. Zovala zake sizinali chabe ngati chic ndi zokongola, koma kwambiri bwino ndi omasuka - yowala American njira.

Chiyambi cha kupanga "sentry"

Kupanga kayendetsedwe kowonongeka kwa kampani kunayamba kuchokera pa nthawi yomaliza mgwirizano ndi kampani yotchuka kale "Yu. Gluck ". Woyambitsa Eugene Gluck adadzitchuka chifukwa cha "quartz boom" ku USA. Anazindikira kuti tsopano n'zotheka kuphatikiza kupanga mapangidwe ndi khalidwe ndi ndondomeko ya mtengo wa demokalase - izi ndi zomwe wogula anafunikira panthawi ya nkhondo. Lingaliro ili linamupangitsa iye kukhala pamwamba pa kutchuka ndi kutchuka. Panthawi imeneyi amatsiriza mgwirizano wopindulitsa ndi Anna Klein. Pogwirizana, anayamba kupanga maulendo apadera aulonda pamtengo wogula. Pambuyo pake kampaniyo inayamba kupereka Kelvin Klein, Donna Karan, Luis Del Olio ndi zina zotchuka zamakono. Anapanga chisankho chodabwitsa kwambiri pakupanga ulonda.

Mbiri ya dziko

Kampaniyo yapeza mbiri ku America, komanso ku Ulaya. Kwa kanthawi, mawindo a mawindo a Anne Klein amakhala okhawo omwe amawoneka komanso okongola. Zinachitika chifukwa cha nthawi yaitali akuchiritsa ojambula a Swiss "nthawi" pambuyo pa vuto. Pambuyo pake kampaniyo inagwirizanitsidwa ndi zinthu zina zambiri zomwe sizitchuka komanso zotchuka. Ngakhale izi, Anne Klein akuyang'ana , akazi ndi abambo, adakali pamwamba pa atsogoleri ogulitsa malonda. Mu 1974, wopanga wotchukayo anamwalira. Malo ake adatengedwa ndi alingaliro komanso ofunitsitsa Isabel Toledo. Zimathandizira zonse zoyambirira ndi malingaliro ake, zomwe zimapanga zatsopano zomwe zikuchitika mu ulonda, pamodzi ndi mafashoni atsopano.

Mbali za watch "Anna Klein"

Woyambitsa wa mtunduyo ankakonda kusonkhanitsa achinyamata. Zovala zake, nsapato ndi mawotchi nthawi zonse zimasiyanitsidwa ndi kukonzanso kwawo. Chisoni kwa achinyamata a ku America chakula ndikupanga chizindikiro china "Anna Klein II." Kampaniyi inkagwira ntchito yopanga masewera ndi zinthu zamakono komanso zamakono zamakono. Chizoloŵezi ichi chinasonyezedwa mu kusonkhanitsa maulonda. Panali milandu ya Chrome yomwe inali ndi mazira owala ndi mabala. Tsopano ngakhale zipangizo zamasewera zakhala zokongola komanso zotchuka. Maulonda anali amphamvu, othandiza, odalirika ndi okongola.

Kusonkhanitsa maulonda

Chizindikiro chachikulu cha chizindikirocho chinali khalidwe lapamwamba la maulonda ndi nsomba zawo zabwino. Zotchuka kwambiri ndizo zopereka monga:

• Crystal - wotchi imatayidwa ndi Swarovski makhiristo
• Zitsulo zamakono - zowoneka "Anna Klein", zowonjezera pazitsulo ndi zomangira, njira zamphamvu ndi zodalirika, zosiyana zosiyana ndi zojambula zamakono, zoyenera kwa anthu amalonda
• Dothi la diamondi ndi fumbi la diamondi ndi miyala pamlingo wa "maola khumi ndi awiri" mkati mwake, malo okha omwe mungapeze maulonda opambana
• Nthawi Yokometsera - maulendo okongola ndi mapulaneti osiyana ndi maunyolo osiyana, amafunikira kwambiri pakati pa atsikana achikulire a mafashoni

Kuti apange thupi, zitsulo ndi zokutira PVD zimagwiritsidwa ntchito nthawi zambiri. Zimalepheretsa kutupa kuti asafikire makina ndi madzi. Kwa mabotolo kampani imagwiritsa ntchito zipangizo monga chikopa chachilengedwe, zopangira zitsulo, masitimu, zitsulo. Kampaniyi imadziwika ndi kayendetsedwe kake kodalirika kowona - Swiss Myota ndi Ronda. Ngakhale kuti msonkhano wapamwamba ndi wotsiriza umatha, ndondomeko ya mtengo siimachotsa. Pano ndi chizindikiro chokha chomwe khalidwe limaphatikizidwa ndi mtengo wokwanira. Anne Klein atangoyang'ana, azimayi ndi aamuna, adawonekera pa msika wa Russia, makhalidwe awa adayamikiridwa nthawi yomweyo. Akazi amasiku ano a mafashoni ndi ma dandies amatha kugula maulonda opanga zinthu mosavuta.

Kuwonetsa kwa Wotsatsa

Pali mfundo imodzi yofunika kwambiri mu lamulo la Anna Klein, chitsimikizo cha mayiko ndi chikole chapamwamba. Kugulidwa kwa mawonda a chizindikiro ichi kumaperekedwa ndi chitsimikizo kwa zaka ziwiri mosasamala kanthu za dziko. Wogulitsa ayenera kupereka kalata ya khalidwe. Zimatsimikizira kuti zimayambira komanso zimatchulidwa. Malinga ndi ndondomeko ya kampaniyo, chitsimikizocho chiyenera kuponyedwa ndi kusindikizidwa ndi wogulitsa. Popanda mawonekedwe awa a msonkhanowo, palibe amene ali ndi udindo wa momwe zimakhalira. Samalani pamene mukugula ndikusowa njira yoyenera.

Mwamwayi, m'masitolo ogulitsa pa intaneti ndi kugulitsa "pansi" pali chiwopsezo chachikulu cha fake. Anna Klein akuyang'ana nthawi zambiri samatsatiridwa ndi zolemba zoyenera. Kotero nthawi zambiri amagulitsa zonyenga. Zamtengo wapachiyambi zikuphatikiza ndi ndemanga zabwino. Palibe zotsatila za khalidwe, ogula amakhutira ndi kugula kwake kokongola komanso koyenera.

Chiwonetsero cha Anna Klein chakhala chiripo ndipo chimakhala chizindikiro cha kutchuka, khalidwe ndi zofunikira.