Wotchuka Dutch mowa Heineken: njira yovuta kuzindikiridwa

Izi masiku mowa Heineken ndi wotchuka kwambiri mu Netherlands. Koma ochepa nkuchita chotero iye ankayenera kuti kudutsa njira m'malo zovuta.

A mbiri pang'ono

Zonsezi zinayamba cha m'ma 19. Masiku amenewo, dziko unasesa-kumwa. Anthu kumwa kwambiri ndipo nthawi zambiri. mowa linali kunja kwa mtima, ndi mafani zosangalatsa zimenezi ankadya yekha pa nthawi mowa - jini. Izi ndi anatengerapo mwayi wochita bizinesi wamng'ono Gerard Heineken. Mayi n'kumupatsa yofululira moŵa yaikulu mu dziko, ndi makumi awiri munthu anaganiza kuti dziko wotchuka. Zinali kuno nthawi yoyamba ndipo panali mowa Heineken. Young mbuye anapita nkhaniyi ndi malingaliro. Poyamba anayesa kumvetsa zimene mowa m'dera Mat wotchuka chakumwa German. Kuchita izi, iye ankaphunzira zinachitikira akatswiri Bavarian. Kunapezeka kuti kusiyana kokha lagona mu luso kukonzekera. Kenako, mmalo mwa kukwera, anayamba ntchito pansi-fermenting. Zotsatira zake zinali kuwala kumwa ndi wofatsa, wosakhwima kukoma. Tsopano mowa salinso "swill kwa anthu ogwira ntchito." Iye anali kale osangalala kugula njonda weniweni. Ndi mtengo wa kumwa moti akanatha anthu olemera okha. Popeza Heineken mowa anayamba ulendo wake kupambana kuzungulira dziko.

kuzindikira lonse

revenues kampani chinakula mofulumira chidwi. Izi kwathandiza kwambiri kuti mavuto azandale. Choyamba, nkhondo ya 1870 oletsedwa njira pa msika Dutch ndi mpikisano chofunika kwambiri - Bavaria. Kenako, yofululira moŵa onse ophatikizidwa mu bungwe lina, ndi Heineken mowa anali mankhwala okha a mtundu wake ku msika zoweta. pofuna kupanga anapita zinthu bata okhawo wathunthu. Akatswiri kwambiri kuyan'ana amasokoneza, ndipo linapindula. Patapita nthawi, kampani anaganiza kulengeza yokha mu Europe. Chodabwitsa kwa onse, kupeza misika ya kunja wakhala bwino. Nakte Osangopereka ankakondedwa komanso mphoto zambiri yapamwamba. Wotchuka zachilendo ngakhale anali ndi galasi, pa malo odyera pa Tower Eiffel. Koma kampani sasiya kumeneko. Posakhalitsa, zosiyanasiyana sankadziwika yisiti anayamba kupanga ndi akatswiri a. Izo zinali ndiye okhala ndi mbali yaikulu ya chakumwa latsopano. zaluso zina nkhawa dongosolo yozizira. Kumanganso ntchito anali pachimake, ndi m'tsogolo mu manja a Gerard Heineken anali kale yaikulu mu Holland moŵa Company.

muli zachilendo

Kuyambira nthawi zakale ma CD okha mowa mbiya anali. chakumwa Izi makamaka anagulitsa pagalasi, zodzala inu mukanakhoza kokha kugula keg wa mowa. Monga ulamuliro, izo zinali mtengo chidebe lalikulu mphamvu zokwanira. Imwani kuti kuchuluka wina ndi zovuta. Komanso, Dziwani kuti mowa - chakumwa ayenera kudyedwa yomweyo pambuyo kumasula a chidebe. Pasanapite nthawi amalakatika kununkhira kwake. Mwina n'chifukwa chake pa zaka anaonekera mu kugulitsa chidebe yaing'ono mu mawonekedwe a zitini losindikizidwa ndi mabotolo a ubongo osiyana. Koma akatswiri a kampani Heineken anaganiza kuti abwezeretse zakale ndi zithandize malonda a mowa keg ndi kapangidwe zatsopano. Mpheroyi chidebe wopangidwa mwa thupi zitsulo, ndi Crane ndi zida chifukwa lamulo kuthamanga. Mfundo ntchito mbiya ndi chosavuta lonseli. Mkati beseni ndi katiriji yaing'ono wodzazidwa ndi adamulowetsa mpweya ndi okonzeka ndi kapu wapadera ndi valavu. Zinali iye amene asunga kuthamanga mkati beseni. Izi zipangitsa kufinya zonse ndi limachititsa ntchito zili ndi dontho lomaliza.

Opinion ndi

Masiku ano, pafupifupi sitolo iliyonse mungapeze mowa Heineken. Comments chakumwa izi osokonezeka. Wina anati izo zinali chonyansa ndi zosasangalatsa. Koma ogula ambiri amavomereza kuti mowa ndi woyenera ulemu. Woyamba limatsindika kapangidwe zachilengedwe ndiponso kusapezeka kwa mchere; kutetezera iliyonse. Ndiye, ogula kulabadira kukoma. Kuwala kukoma, pakalibe zonse za kuwawa ndi fungo yowawitsa ya mkate amasangalala ngakhale Gourmet. chakumwa ichi n'chokoma ndi kutsanulira mu galasi wapadera. Amber mtundu madzi ndi wandiweyani, wochuluka thovu yomweyo chifukwa chibaba yosalephera kuyesa mowa ndi. Ena amanena kuti pambuyo atatu kapena anayi mabotolo mkwiyo akadali palpable. kuti asataye tanthauzo la chiwerengero: Pankhaniyi, mmodzi yekha angathe analangiza. Zonse ziyenera kukhala malire. A ambiri ngakhale kumwa kwambiri zokoma zingachititse kunyansidwa. ogula ambiri amayerekeza wotchuka Dutch mowa ndi galimoto yabwino. Ndi chimodzimodzi apamwamba ndi woyenera ulemu.

Kampani zikuluzikulu

Makamaka, zaka zaposachedwapa achinyamata amasankha mowa ngati akumwa chachikulu chipani. Iwo wakhala mwambo. Ndipo amuna a mowa anapitiriza kukhala akumufuna. misonkhano imeneyi imakhala kovuta kwambiri kugwiritsa ntchito muli yaing'ono. A mulu wa mabotolo kanthu ndi zitini pansi pa mapazi a amalenga kusapeza bwino. Kuti achotse lotereli, Heineken kampani anayamba kugulitsa mowa mu kegs. ma CD anali yabwino kwambiri ndi kwambiri anatengerapo. Onunkhira Beer Heineken (5l - chakale Baibulo) ndi zitsulo mbiya ndi valavu wapadera, anamanga mu chivundikiro pamwamba. kumwa akhoza adzakhetsedwa mu magalasi kapena magalasi apadera mowa. N'zochititsa chidwi mowa uyu pambuyo kutsegula phukusi akhoza kusungidwa ndi masiku atsopano monga mmene 30. Ndi yabwino ndi yothandiza. M'chikontena ochiritsira kwa nthawi ngati mowa uli owonongedwa ndi wotaya onse katundu khalidwe. wazolongedza Large ndi mwapadera anamanga mkati kompresa limachititsa kuti nthawi zonse pa dzanja chakumwa ndipo musadandaule khalidwe.