Sales - Nchiyani ichi? Ndani Manager Sales?

Sales - zotsatirazi gawo utumiki. Akatswiri a makampani ndi imodzi mwa mfundo gulu lirilonse, chifukwa aliyense m'dera la ntchito zambiri atseka pa Dipatimenti ya Marketing.

Analysis za ntchito ya bwana

Manager Sales mu zaka otsiriza zachilendo kwambiri pakati zosiririka kwambiri ndi kudzinenera otchuka. Other dzina izi katswiri - Manager Sales.

Zokwanira mkulu kusanja Sales anafika. Ichi ndi chifukwa chitukuko mofulumira nchito utumiki mu Russia. Pankhaniyi, malonda, mabwana ndi pachimake pa gawo utumiki ndi kuonetsetsa bwino wonse wa kampani.

The katswiri kuchita Sales - ndi katswiri kucheza amene amagwirizana ndi kugulitsa chilichonse chuma (zipangizo kapena chuma). Komabe, oimira yamakono ya ntchito kupeza ntchito zawo mogwira gawo misonkhano (mwachitsanzo, msika chuma kapena banki).

Njira kudziŵa competencies kiyi Sales

Kuti timvetsetse zimene Sales, muyenera chimatanthauza competencies zofunika. Kuchita izi, izo m'pofunika kugwiritsa ntchito zina mwa njira muyezo: repertory grids (J. Kelly.), Interviews kapena zochitika yovuta. Lusoli ntchito ndithu bwinobwino mthandizi njira monga mafunso, zomwe zikuphatikizapo mafunso midadada asanu ndi malangizo a gulu ntchito mbiri. Zotsatira analandira pambuyo pogwira kafukufuku akhoza ntchito kwa kusanthula zina.

woyang'anira mbiri malonda

mbiri tichipeza mayunitsi zinayi zikuluzikulu. Aliyense wa iwo zikuphatikizapo competencies awiri. Chipika woyamba amatchedwa "khalidwe" ndipo zikuphatikizapo zigawo zikuluzikulu monga maganizo a kulenga, kusinthasintha maganizo ndi cholinga.

Kulenga malingaliro ntchito mu ulaliki wa kampani kapena ntchito payekha kuti makasitomala. The kusinthasintha kwa zinthu zina makhalidwe a anthu amene akufunika kugwira ntchito zina: kukhazikitsa mgwirizano ndi makasitomala, kudziwa zifukwa chokana mgwirizano, mgwirizano mtengo, kuchuluka ndi yobereka mawu. chigawo monga zinafuna, chofunika malonda Ngopambana pamene kukambirana zinthu mogwirizana kulimbikitsa kapena yakeyi.

Mbiri chipika lachiwirili "Kulumikizana" amapanga yaikulu zamoyo zina zimachitika ntchito ambiri kulankhula, ndiponso momwe kasitomala-chipolopolo.

Limatchula za ntchito msika

Mu gawo ili la akatswiri msika kupereka Sales mtundu ntchito - awa ndi ntchito wamba. Ndithudi, msika ladzala ndi akatswiri amenewa. Iwo ali ndi udindo kugulitsa katundu wa osiyana- siyana, katundu ndi ntchito. Mavuto pamaso pa akatswiri kwambiri aluso zokhudzana ndi malonda a peculiarities ndi mfundo za chuma. Education Pankhaniyi zilibe kanthu. Nkofunika kumvetsa mfundo ya zolowa katundu, kuwunika zosowa za makasitomala ndi ogwira ntchito, komanso chilengedwe cha akumufuna. M'dera lino, wokongola bwino ntchito Akatswiri tingachite zachuma zofunika.

Komabe, kukwaniritsa wapamwamba wa ntchito ndi onse madokotala ndi madalaivala. Monga kudziwa kuti kugonjera wa kampani m'madera osiyana ndi malonda Ngopambana kaŵirikaŵiri amayenda (nthawi zina 80% ya nthawi). Choncho, kodi Sales ndi zimene ubwino wake akhoza kumvetsa kokha, anthu kugawa yam'manja.

NKHANI miyeso kulimbikitsa malonda ndi malonda Kukwezeleza

zinthu izi Cholinga chake ndi ntchito nchito ya katundu mmatumba. Sales-Kukwezeleza ikuchitika pakakhala chosowa kupeza amphamvu ndipo mwamsanga ayankhe ntchito msika. Pankhaniyi, katundu ayenera kuwaganizira pa kaonedwe ka kayendedwe ka moyo.

Lingaliro mphothoyi m'munda wa yogawa ndi malonda amasonyeza magawo chitukuko udindo chofunika kuyambira chitukuko mpaka achire ku msika.

Oganiza malonda-Kukwezeleza imatengedwa osati pa siteji ya kuyambitsa mankhwala atsopano pa msika, komanso pa siteji ya achire ake ku msika wa chomwecho.

Zolinga kuti mwana'yo ntchito njira kukondoweza m'munda wa malonda wofotokozedwa zolinga za kampani ndi makhalidwe a chandamale omvetsera kwa zomwe zochokera. Short ndi cholinga ndi kulenga chikoka ena kapena mtengo wa katundu kwa makasitomala angathe (zitsanzo monga kugwiritsa ntchito kuchotsera zosiyanasiyana, cholimba ndi zinchito ma CD). Ngati cholinga yaitali atengedwa mu mapangidwe ogula chikumbumtima pamlingo waukulu kwambiri mtengo wa katundu.

Pali atatu wolandira waukulu wa mtundu uwu malonda: ogula, intermediaries ndi ndodo malonda. Zitsanzo zotsatirazi angaperekedwe monga njira zikuluzikulu ndi ntchito Kukwezeleza malonda:

• Kuchotsera pa mtengo katundu ndi chinanena kuchuluka. Pankhaniyi tikulankhula nambala inayake ya katundu mkhalapakati pa mtengo wotsika, ngati iwo anagula makamaka (anavomera) kuchuluka.
• Premii- otchedwa "pushers", omwe amalipidwa kwa bongo ndi kugulitsa mankhwala owonjezera kuchuluka mwachindunji pamaso pa nthawi zina za nthawi.

ndi malonda-presenter Kodi

Tikhoza kunena kuti mfundo imeneyi amagwirizana ndi zipangizo kuwonjezera malonda chidacho. Nthawi zambiri malonda-presenter amagwirizana ndi zopezera malonda ritelo. Komabe, mtundu wa deta si bwino ndipo akatswiri misinkhu.

Kodi malonda-presenter? Ndiyenso amabweretsa kukhazikitsa miyezo umalimbana chikusintha dzuwa la malonda kampani. Ngati mtundu lakonzedwa molondola ndi efficiently, ndiye munthu wogulitsa malonda imapereka malo kawirikawiri ogulitsira kampani awo, womwe zidzatheke pofuna kukwaniritsa kuwonjezeka bwino malonda.

Lingaliro la "malonda-presenter" ogwirizana osati ndi zochita za anthu, komanso gulu la bwana malonda. Mwachitsanzo, tafuna Foda oyika zinapeza malo okhala iwo.