Russian zizindikiro malonda. Chizindikiro ndi dzina malonda - kodi pali kusiyana kulikonse?

Masiku ano kulenga zinthu ofanana pa kayendetsedwe ka alimi osiyana. zinthu izi akuyendera lamulo mpikisano, kuwonjezeka udindo wawo chifukwa ntchito yawo. Kufunika kwa ntchito msika machulukitsidwe ndi katundu zosoŵa za anthu amasankha cholinga kufunika kukhazikitsa njira lisiti kuti anaonetsetsa individualization moyenera opanga. Ofunika mu ntchito imeneyi ndi chizindikiro (chizindikiro). Tiyeni tione mwatsatanetsatane kwambiri.

Chizindikiro malonda mtundu

Pakuti aliyense kampani, malondawo malonda awo, ndi nkhawa zofunika kuzindikira kwake ndi ogula. Kudera limeneli zakonzeka ndi akatswiri mu malonda. Iwo akatunge chizindikiro, chizindikiro malonda. kusankha wogula wa mankhwala si nthawi zonse zomveka, ndipo potengera makhalidwe ake ogula. Nthawi zambiri anatsimikiza ndi maganizo associative, kudzera zizindikiro, imene lingaliro la mankhwala anapanga. Kafukufuku akusonyeza kuti pafupifupi 85% ya kagulidwe ka zinthu pamaziko a zambiri zithunzi. M'nkhaniyi, ntchito zazikulu, zimene amachita lowani chizindikiro amachita mankhwala individualization, kusonyeza pakati mankhwala ena ofanana, lipoti pa zomwe ogula zimene mankhwala izi ndi zopambana. Choncho, fano anapanga mankhwala.

Ziletso ndi mtundu dzina: kodi pali kusiyana?

Pakati pake penipeni, mfundo izi awiriwa chikuimira pafupifupi chimodzimodzi. kusiyana kwakukulu pakati pa iwo. Zotetezedwa anayambitsa maiko malamulo. Koma akuti chachiwiri, zikuoneka ngati pomasulira ya chidule TM - chizindikiro malonda. Mfundo imeneyi ntchito malamulo adziko lonse lapansi. M'pofunika kuti ntchito mawu akuti "mtundu", "mtundu dzina" sizolondola mawu a malamulo. Izi si mayina la Russia. Zotetezedwa - zizindikiro za opanga zikusonyeza udindo wawo kwa mankhwala khalidwe.

kulunjika

Mu GC zotetezedwa anafotokozedwa monga njira individualization a misonkhano, ntchito ndi mankhwala. Iwo amachita monga bwino za thupi kumalo a ntchito. Malinga ndi Paris Convention, zotetezedwa kuoneka makhalidwe monga kwake katundu analola zogulitsa. Iwo sali okha opanga malonda, komanso kufotokoza udindo khalidwe. Pa nkhani imeneyi, monga mtundu, monga "Anapanga mu Russia" ndi "wantchito mu China" - zizindikiro malonda si. Iwo alibe adiresi yoyenera ya Mlengi, dzina la ogwira ntchito, kumene kupita pa nkhani khalidwe.

zofunika

Zotetezedwa anawerengedwa nkhani ku zinthu zina. Makamaka, aliyense khalidwe latsopano ayenera kukhala choyambirira. Iye sakanakhoza kubwereza kale mayina ndipo akupezeka msika. Zotetezedwa sizisonyeza katundu wapadera wa mankhwala kapena pa mkulu khalidwe lake, lilibe mfundo iliyonse yomwe akusokeretsa ogula. Mwachitsanzo, mizimu sangathe ikani Tower Eiffel, monga ogula amaganiza kuti ali mwachindunji ku France. Business Russia zizindikiro zingaphatikizepo tanthauzo kuti akunena za chiyambi cha mankhwala. Mwachitsanzo, onse amene akudziwika "Ural Zamtengo Wapatali", "Gardens Pridonya" ndi zina zotero. Masiku ano pali oposa 5 miliyoni amene atchulidwa. Mu tikukumana msika takambirana m'mbali kuti mpikisano ali ankatembenukira kwa chifanizo cha Mlengi.

kufunika kwa ntchito

Msika ano amakhala ndi kufala kwa mpikisano. Opanga ndi ogulitsa kufunafuna kukopa ndi anagulitsa katundu nambala pazipita ogula. Mabizinesi komanso zochimwazo kumathetsa vuto la posungira makasitomala alipo ndi makasitomala. Zonsezi chakula kwambiri ntchito zake zopangidwa malonda, zotetezedwa. Malinga ndi tanthauzo la American Marketing Association, thukuta TM ayenera adziwe dzina, chizindikiro, akuti, chitsanzo, kapena osakaniza zace, zothandiza kupeza mankhwala kapena ntchito za bizinesi limodzi kapena angapo, differentiating malonda awo kwa mankhwala mpikisano. Tidziwanso kuti zizindikiro malonda amapatsidwa mankhwala kuti zofuna womwewo wa wogula. Pankhaniyi, mankhwala ena makampani ali ndi makhalidwe ena amene amasiyanitsa izo kwa katundu wa mabizinezi ena. Kusiyana kumeneku kungakhale chogwirika, zomveka zinchito ndi ikukhudzana bwanji ndi ntchito mankhwala. Akhozanso chosaoneka ndi maso, maganizo, chophiphiritsa. katundu ameneŵa zokhudzana ndi chizindikiro kunja mankhwala.

The malamulo chimango latsopano la Russia

Malangizo chizindikiro ndi utumiki chizindikiro chimatanthauza zoti angathe differentiating katundu ndi ntchito za mabungwe ena ndi anthu ochokera mankhwala ofanana mabungwe ena malonda. Zizindikiro zina kuposa kukhazikitsa kuti tsankho zakonzedwa kuonetsetsa mgwirizano pakati pa opanga, ogulitsa malonda ndi ogula. Monga mbali ya mpikisano makasitomala anachita zizindikiro malonda ndi moyenera, kupyolera mwa iwo, mankhwala, makamaka amasankha malo kampani ku msika.

Chofunikanso

Latsopano la Russia ndi lamulo nambala 3520 - I. nthawi nkhani zokhudza zizindikiro malonda, zizindikiro za utumiki ndi appellations chiyambi cha mankhwala. akutetezedwa mwalamulo la zizindikiro anapereka malinga ndi kulembetsa boma. Pa satifiketi chizindikiro tidzakwatulidwa chikalata. Kulembetsa chomveka kwa zaka 10 kuchokera tsiku ntchito chidatengedwa ndi Office Maluso. Pa pempho la mwini nyengo chizindikiro akhoza imakula.

Kukana kwa kalembera

Iye analola kuti malo wachibale kapena mtheradi. Yotsirizira ali okhutira lamkati la chizindikiro, woyamba - kwa ufulu alipo wa lachitatu maphwando. Pa malo mtheradi sikuloledwa kulembetsa otchulidwa kuti zigwirizana zizindikiro:

1. Non-differentiating luso. Mwachitsanzo, kokha mzere, makalata munthu, manambala, akalumikidzidwa zojambula kuti mulibe kamangidwe kapena zikuchokera pachiyambi. Kumaphatikizaponso achidule wamba (CDB, Ltd. ndi zina zotero.), Zojambula ndi zithunzi zimathandizadi mankhwala.
2. Kuperekedwa mu mawonekedwe zizindikiro boma, malaya a manja, mbendera, wopangidwa mwa maina a mayiko ndi zizindikiro zawo, maina zonse kapena chidule mabungwe mayiko intergovernmental, ndi zofufuza boma chitsimikizo ndi ulamuliro masitampu, mphoto, zisindikizo, ndi zina zizindikiro zapadera zimene zimafanana iwo mpaka chisokonezo.

Kulembetsa zichitike dzina la gulu kapena anthu thupi kuchita zinthu zamalonda. Monga mwini wake wa chizindikiro latsopano la Russia kungakhale kampani yachilendo kapena nzika pa mawu omwewo monga nzika Russian.

Chiwerengero cha eni

Malinga ndi kuchuluka kwa anthu amene ali ndi ufulu umwini otchulidwa angakhale:

1. Munthu. Pankhaniyi, mwini - gulu limodzi kapena munthu.
2. Losonkhanitsidwa. Chotero zizindikiro malonda zilipo kwa mayanjano ntchito, mabungwe kapena mayanjano zina zaufulu malonda. Iwo anafuna kudziwa zinthu opangidwa kapena kugulitsidwa, amene yunifolomu zapamwamba kapena katundu wina wamba.

Ufulu chizindikiro amalowa mu tanthauzo malamulo a chinthu akhoza kudzera mwa mwiniwake ena. Ngati ndi pangano chilolezo. Phunziro - mwini wake wa chizindikiro - amathanso kugulitsa kumene kwa ilo. Mu nkhani iyi ndi pangano ntchito.