Netflix - ndichiyani?

Ndithudi, kufufuza intaneti, inu inadza dzina Netflix. "Kodi izo?" - kupota m'mutu mwanga lina ndinaganiza. Onani yankho la funso limeneli mudzatha m'nkhani ino. Timanena za Netflix: ndiyo mbali yake, TV zino ndi zambiri. Chidwi? Werengani nkhaniyi!

Netflix - chiyani komanso zimene amadya?

Sopo anthu ambiri akhala ndi mbali yofunika ya moyo. Mumagulu serialomanov zambiri zotheka kumva mawu a Netflix. Kodi izo, ndi momwe zokhudzana kuonetsa? Ndi yosavuta. Netflix - ndi lopambana American kampani, amene zikugwira kufalitsa mafilimu osiyanasiyana mndandanda TV kudzera pa wailesi akukhamukira. Mwachidule, Netflix amagulitsa owerenga ake kulumikiza zosiyanasiyana mafilimu mbali, mabuku, mapulogalamu, mndandanda TV, etc. Intaneti. Yachokera kampani anali kumbuyo mu 1997. Phunzirani zokhudza mbiri ya kampani imeneyi, mudzatha tsatanetsatane m'nkhani ino.

History "Netflix" wa kampani

Mwina kuwerenga pamwamba, kampani anakhazikitsidwa mu 1997. Komabe, pa nthawi imeneyo chinkhoswe mu yobwereka DVD-ROM galimoto mu makalata. Anakhazikitsa "Netflix" Reed Hastings - IT-wazamalonda amene anali kuyang'ana komwe yopeza ndalama zawo. Ndi kusankha anagwa pa kampani zikugwira zimbale yobwereka. chisankho limeneli chifukwa Reed zinachitika kwa iye choncho. Wazamalonda lendi makaseti ndi kanema "Apollo 13" nataya izo. Imfa ya Reid alipire lalikulu miyezo ya 1997 wabwino wa madola 40. Ndi pamene Reed, mothandizidwa ndi bwenzi Mark Randolph, analenga utumiki wake yobwereka.

kampaniyo ikukula mofulumira, ndi kale mu 1999, zinalengedwa ndi utumiki Intaneti Video pa Kuuza (kapena kuti adaitanidwa America, VoD). kampaniyo zambiri chinkhoswe mu kugulitsa kanema pa anthu, koma mu makalata a malonda analipo pafupifupi 7 miliyoni malamulo.

M'zaka zaposachedwapa, kampani ndi mwachangu osauka. kampaniyo imayenera njira yake - "Netflix". Komanso, kachitidwe "Netflix" anamuzindikira monga mmodzi wa malingaliro bizinezi kwambiri pa zaka zapitazi 5. A angapo zaka zapitazo, "Netflix" anayamba kutulutsa awo TV, amene ali otchuka mkulu khalidwe lawo. Sopo Netflix zambiri kulandira mphoto yapamwamba ndi, Chofunika kwambiri, ndi otchuka kwambiri mwa omvetsera. N'chifukwa chiyani "Netflix" anakhala wotchuka?

Kupambana Zinsinsi "Netflix"

Mwina chifukwa woyamba kutchuka ichi - kupezeka kwa utumiki. njira kwambiri American (monga NBC, nkhandwe, ABC, etc.) muyezo TV njira phukusi woyang'anira padziko madola 25. Ndipo kuwonjezera dazeni kapena njira zambiri kulipira 30-40 wobiriwira. Lembetsani ku "Netflix" Zikatero, ndalama madola 8 yokha, kwa America - ndi asatipusitsenso. Komanso anali mwalamulo analengeza kuti muzimvetsera samapita, koma m'malo mwake, posachedwapa mwina kuchepetsedwa.

Chifukwa chachiwiri - Multiplatform. "Netflix" si womangidwa kwa chipangizo chinachake. Mukhoza kuonera TV pa kompyuta, anzeru foni, TV, chathabwa ndipo ngakhale Masewero kutonthoza. Ndi yabwino ndi yothandiza.

Ndipo chifukwa chachitatu - zili khalidwe. "Netflix" openga ndalama padera mu ntchito zawo. Chifukwa izi n'zotheka kulenga mndandanda mowona apamwamba ndi pamalo abwino kwambiri, zisudzo zazikulu dzina ndi zimathandizadi zotsatira wapadera. Mwachitsanzo, kampani posachedwapa anamasulidwa angapo "Nyumba ya Makadi". Imeneyi ndale ndalama kampani $ 60 miliyoni. Chotero ndalama yaikulu ndalama kawirikawiri aganyali ngakhale mafilimu, osanenapo mndandanda (mwachitsanzo, mu bestseller lonse "50 mithunzi ya Gray" awononga ndalama okha $ 40 miliyoni). Komanso, mtengo adzakhala kulipidwa. Mndandanda walandira ambiri mphoto, ndipo nthawi yomweyo kupanga malonda wabwino wa kampani. Mukufuna kudziwa za mapulogalamu ena ku "Netflix"? Zimenezi zingakuthandizeni m'nkhani ino.

sopo

Monga tanena mbali yaikulu ya mndandanda wa "Netflix" - ndi ndalama yaikulu ndi apamwamba. Komanso, chinthu china n'chakuti kwa Netflix TV ndi kamodzi tsiku limodzi. Kampani silingaapeze mamembala ake, ndipo nthawi yomweyo zikusonyeza makadi ake onse lipenga. Koma mwina kusuntha kwa limatchula ndi kulankhula za ntchito kwambiri zingamuthandize wa kampani.

Daredevil ( "Daredevil") - posachedwa lofalitsidwa angapo, ozikidwa pa buku likutipatsa ndi Usadabwe. History limatiuza Mat Murdock, amene anaiwala yake ngozi. Koma anaiwala ake, Mat anapeza mphamvu unakula. Mnyamatayo akamakula, ndipo ndi mnzake chifunga Nelson anatsegula lamulo ofesi. Masana Mat amateteza osalakwa bwalo, ndipo mu usiku kumenyana upandu mu Kitchen Gahena. mndandanda amadziwika chiwembu ake wochenjera ndi lochititsa kunja, mwangwiro ndi kumenyana ndi zisudzo kwambiri. Kuti pali Vincent D'Onofio ngati antagonist chachikulu. Pa nthawi imeneyi anabwera nyengo loyamba kuonetsa ndipo akukonzekera kulowa wachiwiri (kuyamba ndi inakonzedwa April 2016).

Orange ndi Chatsopano Black ( "Orange - kugunda kwa nyengo") - amasonyeza wina yabwino. chiwembu limatiuza za mtsikana wina dzina lake Payper Chepmen, amene mwangozi chinapokosera kumbuyo mipiringidzo kwa miyezi 15. Tsopano msungwana osati azolowere chilengedwe chatsopano, komanso kuti apulumuke.

Netflix ku Russia

Pa nthawi, utumiki amangogwira ntchito mu United States, ena m'mayiko Latin America ndi ku Ulaya. Mu March chaka chino, "Netflix" anatsegula mu Australia ndi ku New Zealand. Chakumapeto kwa chaka cha chaka chino msonkhano kukhazikitsa mu Japan. Mu 2016 izo zakonzedwa kukhazikitsa Netflix mu Russia, China, Korea South ndi mayiko ena.