Manager Sales Zida Sales. njira malonda ogwira

Sales ya katundu ndi ntchito - maziko a ntchito iliyonse. Kuyambira nthawi imene anthu ankadutsa m'midzi ndalama anayamba kupanga zizindikiro loyamba la kasamalidwe mu malonda. Mwachangu Trade likukhudza ndalama umoyo wa makampani ano. Ofunda nzeru katundu amalipiritsa si zokwanira - mu zikhalidwe za mpikisano kukula yekha amene amagulitsa zambiri ambiri makasitomala. Zili ndi ntchito bwanayo zimadalira zolozerazi, ndipo ichi ndi chifukwa kufunika akatswiri malonda.

woyang'anira Maudindo

Zingatanthauze kuti chinthu chokha chimene chofunika kwa bwana - ndi kupereka mankhwala, kenako bizinesi kasitomala. Kapena akugula kapena akukana. Koma ndi njira ngati akamaona anthu ogula ndi kuipa kwake kampani chiyani kukhala mwa ntchito - omvera ndi maziko zimaphunzitsa kampani mnzake imene malonda munthu malonda njira katswiri mwakuya ndi ntchito efficiently. Choncho, mndandanda wa maudindo a manenjala wa malonda chikuphatikizapo lonse osiyanasiyana ntchito, monga:

• malonda Direct, malipoti kasamalidwe, ndi kufunsira.
• Kuwonjezeka mabuku malonda.
• Ndi kulimbitsa ubale ndi waukulu tsinde makasitomala.
• Kufufuza zonse ndi "verbovanie" makasitomala atsopano.

Ngati chida woyang'anira ofunika ponena zokambirana, ntchito ndi zinasokoneza makompyuta, kulandira mafoni, ndi zina zotero .. Komanso, mndandanda wa ntchito zingaphatikizepo otchedwa katundu ulamuliro ndi malo utumiki malonda.

Manenjala zopinga

Pofuna kumvetsa mfundo zina zabwino zonse ntchito ndi makasitomala ndi kuti, zoona, masamu ndi bwana malonda a malonda zomangamanga, ayenera kudziwa akamanena za ntchito ya mbiri Mkuluyo. Mosiyana ochiritsira khama implementer kasamalidwe kwambiri za malo "mankhwala" makasitomala. Popeza kuti ndi zolemba, aliyense kampani kapena ogula payekha ali wokonzeka nthaŵi yawo pa malonda. ntchito A pamapeto pake ndi malonda a mankhwala misonkhano. Choncho, pali mavuto kufalitsidwa kwa katundu, ndipo tiyenera kugonjetsa kuti wotsatsa malonda. Kukambirana ndi makasitomala, ngakhale kusafuna kwawo zikuoneka kuti ntchito misonkhano kampani, mwina mphindi zikuluzikulu za ntchito ya bwana. Ndipo kuthandiza Pankhaniyi pakubwera lonse ya njira umalimbana kuwonjezeka malonda.

Njira ya malonda yogwira

Pali kwambiri malangizo ndi malangizo ochokera kwa akatswiri zosiyanasiyana, omwe chifukwa cha Ngopambana malonda. Izi zili choncho makamaka njira maganizo umalimbana kukwaniritsa cholinga chachikulu - kukakamiza kasitomala kuti zofunika kwa mankhwala akufuna kapena utumiki. Zothandiza kwambiri malonda machenjerero mpata malonda ndondomeko kuchokera kumbali zonse - mu nkhani iyi ndi mbali imodzi yofunika kwambiri ndi maganizo ndi mfundo za wogula amazionera. Kumumvera ayenera? Mwachitsanzo, bwana malonda digito zamakono pambuyo kuitana koyamba sadzakhala kupereka chipangizo zimene kasitomala sanali poyamba zochokera.

Malamulo ovuta a AIDA

AIDA dongosolo ndi molondola kwambiri ndipo Awatu limapereka mfundo zomwe anauzidwazi njira iliyonse kuwonjezera malonda. Iwo akhoza kuwerenga motere:

• Chisamaliro - nsomba tcheru. Bwino anakonza mzere oyamba kukopa makasitomala, poyamba inali pa zokambirana za pempholo.
• Chidwi - imfayo chidwi. Pakuti ichi njira woyang'anira Sales amapereka pempho mwachindunji ntchito ya kampani kupeza ndi kuyerekezera ndi zosowa za malonda anagulitsa.
• Chilakolako - chifukwa chilakolako. Taonani mmene kasitomala kungathandize kuti muzikhoza wa kampani, ngati wasankha amapondereza mankhwala anapereka.
• Action - kubweretsa kasitomala kanthu. Zizindikiro zoyambirira kuti kasitomala si ndi kukambirana mwakuya ayenera kukhala wopanda chidwi cha bwana kale. Izo ziyenera kupereka kulankhula ndi zinthu zokambirana zina.

maitanidwe ozizira

Chimodzi mwa zida zomwe amamangiriridwa ya maluso anati. Ndi ambiri mwa makampani akuluakulu, ndikukhazikitsa mankhwala okwera mtengo m'mavoliyumu lalikulu. Mwachitsanzo, akuitana ndi ozizira akuthamanga malonda manenjala wa makina zomangamanga, amene alire mpaka abwenzi angathe. Akuyitana, katswiri ayenera potsatira zolinga wabwino, mukumvetsa zofuna za munthu winayo, komanso kukhala okonzekera kusafuna kulankhulana. mafoni amenewa ndi ambiri "Chida" a Mabwana ndi amafunika mphamvu zambiri. Kupanga 20-30 limati tsiku amafuna wabwino maphunziro poyamba, ndithudi, maluso ndi chidziwitso cha malonda njira.

Technology ntchito ndi zolephera

Mabwana ambiri amafuna kupereka ntchito kapena malonda maso kukana - mu maonekedwe ena ndi ena, izo zikusonyeza kusafuna kugwirizana ndi wogulitsa malondayo. Njira yaikulu zisinthe ndi imodzi mwa njira zimene anthu otchedwa aikido mawu. Monga fanizo la njira imeneyi kungapangitse nkhani imene woyang'anira malonda za magetsi kunyumba amapereka firiji ndi kukana kukumana chifukwa chakuti kasitomala kale chitsanzo chabwino. Katswiri Zikatero, akutenga malo a interlocutor, ndipo inati kuti buku chachiwiri si zida zotsika mtengo, ndithu kukhala zosafunika.

Dziwani kuti ndi tsenga, mmene zomwe cholinga chake ndicho mpumulo nkhawa - zikuwoneka makasitomala, bwana adafika ku malo ake ndi anazindikira inappropriateness yogula. Kusiyana amalenga Chofunika, kodi kufunafuna Ngopambana akatswiri - yonena za wogulitsa, amene akukumana amagulira N'chapafupi kuti kukopa wofatsa.

Ndiye, mwina pali mawu lina - nenani, zida akufuna akupezeka mu chimodzi, monga ena kale anapeza owerenga amene anayamikira firiji zinchito ndi akukhudzidwira ndi khalidwe lake. Kumene, 100 peresenti palibe chitsimikizo kuti kasitomala ndithu "kuluma" ndipo adzakhala chitsanzo, koma pafupifupi malonda munthu malonda njira amalola wa 10 Zikatero, osachepera theka kutsogolera zidzayende bwino.

zofunika kasamalidwe

Tsopano mukhoza kukhudza makhalidwe a anthu manenjala wa malonda ndi maphunziro. Katswiri amene ntchito zokhudzana ndi kukhazikitsa mankhwala ndi kotunga ntchito ayenera kupeza chinenero magulu osiyana a anthu. Izi makamaka anatsimikiza ndi makhalidwe payekha - .. kulankhula woyenera, poyamba maphunziro abwino, chithumwa munthu, ndi zina zotero komanso ndi maphunziro ofunika mosabisa kuti adzakupatsani kuzindikira mmene njira ntchito mfundo malonda ogwira m'njira inayake. Komano, ukatswiri monga "Malonda ndi kulima" ndi "Management", mothandizidwa ndi chidziwitso cha chimango zachuma ndi malamulo, mosakayikira kuwonjezera mwayi wa ntchito yabwino.

woyang'anira zolinga

Monga mmene taonera, ntchito bwanayo si kophweka. Mavuto chachikulu ndi maganizo m'chilengedwe, koma akatswiri ena makampani a mbiri lino akukumana ndi mayesero aakulu thupi - mwachitsanzo, ngati mukufuna panokha kukumana ndi makasitomala ambiri patsiku. Choncho funso n'lakuti, kulimbikitsa zimene okha ogwira ntchito zotere? Inde, kudya kwambiri kupereka ndalama. Makamaka kuti malipiro a Mabwana Oyang'anira anapanga makamaka chifukwa cha malonda munthu.

Komano, si lilibe ndi chinthu cha chikondi chifukwa cha ntchito yawo - mwachitsanzo, oyang'anira ogulitsa makompyuta, amene ali pafupi ndi dziko la sayansi apamwamba, m'pamenenso adzadzipereka noutbkuki, osindikiza, mapiritsi, ndi Chalk zosiyanasiyana. Nthawi zina Ogwira, kuweluza makasitomala, ndipo anatchula zimene zinamuchitikira ntchito mankhwala - amadziwikanso akwaniritsa kukhulupirira kasitomala ndi akukhudzidwira kukambirana ntchito uyamba mbali wochezeka. Mwina izi ndi zotsatira zabwino anafuna ndi woyang'anira aliyense.

Manenjala abwino - ndichiyani?

Akatswiri kuchokera pa pamwamba yapindula zosaneneka mu malonda. Choncho, kwa luso ndi akatswiri Ngopambana "kusakasaka" ambiri usilikali ndipo malembedwe aantchito wothandizira amene akufuna kulandira wantchito wapatali. Tingawadziwe bwanji akatemera awa? Ngakhale ungwiro si choncho, ndi zoyerekeza chithunzi cha yabwino oyang'anira ogulitsa zikuwoneka ngati izi: Munthu zaka 30-40, ndi "inaimitsidwa" chinenero (mu njira yabwino), wooneka bwino, waluntha, wopanda nzeru za malonda njira kuti NLP zapansi, etc. Kuti .. makhalidwe amenewa, mukhoza kuwonjezera luso mofulumira kuyankha mfundo za interlocutor ndi kukhalabe limati maganizo amasiyana kuleza mtima ndi nthawi zonse wochezeka.