Kampani assortment

mfundo Trade - mndandanda wa ntchito ndi njira umalimbana akudzizindikiritsa zolinga ndi malonda kuzikwanitsa. Iwo anakonza dongosolo la ntchito pasadakhale wa kampani kuti umabala zothandiza mankhwala pa msika wa mtundu winawake. The ndondomeko mankhwala zikuphatikizapo mfundo assortment wa bizinesi komanso kugwiritsa ntchito ndondomeko malonda. Malonda njira anatsimikiza mtima wonse njira Inde ntchito.

mfundo assortment ndiye matanthauziro a akonzedwa a magulu mankhwala amene ali kwambiri adalipo ntchito bwino a ogwira ntchito ndi kuonetsetsa mtengo-mphamvu ya ntchito zake, mapangidwe mankhwala osiyanasiyana kukumana ndi zosowa msika, mkhalidwe wachuma wa kampani ndi zolinga ake abwino.

Pamene mapangidwe a assortment katundu Ayenela:

- chiŵerengero pakati pa wapezeka zatsopano zofuna zosintha ndi patsogolo, mankhwala chikhalidwe, komanso zimasintha;

- Akhazikitsa mndandanda wa mankhwala ndipo anakonza kachulukidwe ndi Mkhalidwe zizindikiro ;

- akufotokozera chiwerengero cha zitsanzo, komanso zosintha wa mankhwala yemweyo;

- kudziwa zikuchokera kayendedwe ka moyo wa wina mankhwala, komanso chiyembekezo updating a assortment.

mfundo assortment aumbike kuti tikwaniritse zolinga yaitali kwapadera kwambiri m'mikhalidwe aakulu mpikisano ntchito mankhwala ngati zofunsira wapatali zosiyanasiyana ndi khalidwe. Mafunso ake atengedwa pa mlingo njira bizinesi komanso amaganizira zolinga zake akukhudzidwira njira.

mfundo assortment, chitukuko ndi kukhazikitsa analenga pansi zinthu zotsatirazi:

• amafuna kuli kumvetsa bwino njira wonse wa ogwira ntchito mu msika;

• kudziŵa bwino za msika ndi chikhalidwe cha zofunika za magulu chandamale ogula;

• ayenera bwinobwino zinthu zomwe zilipo ndi mphamvu ya ogwira ntchito monga a lero ndi m'tsogolo.

mfundo assortment ayenera wolungama pa maziko a mfundo, kupereka mwayi kuti msika nthawi yomweyo zotsatirazi magulu mankhwala:

- zikuluzikulu - katundu kuti abweretse kampani zambiri za phindu;

- thandizo - mankhwala omwe kampani kwenikweni kuposa zofunika, koma nthawi zonse zikubwera pa msika ndi wosasunthika revenues;

- njira - mankhwala amene kampaniyo akufuna kupindula yokulirapo m'tsogolo;

- mwatsatanetsatane - mankhwala lakonzedwa kulimbikitsa kugulitsa mankhwala gulu lalikulu.

kusintha osiyanasiyana akhoza zochokera njira zitatu:

1. kusintha Mulitali a assortment. Zimene zimachitika ndi mbali ya osiyana ofukula za ntchito yopanga kampani ndi cholinga yowonjezera kapena chidule cha ulimi wa palinso, amene kale anagula kwa ogulitsa, komanso kulenga yogawa yake maukonde kulimbikitsa kampani mankhwala chopangidwa.

2. kusintha Cham'mbali ndi zigawo za osiyana yopingasa. Dzina kusintha mkati osiyanasiyana ntchito wogwila kapena m'madera pafupi, kapena kulowa msika latsopano mu chimango cha mgwirizano popanda kusintha kuchepetsa pafupi.

3. ovuta kusintha. Osiyana ndi onse horizontally ndi vertically.

Kukuza kapena chidule osiyanasiyana mwina chifukwa zifukwa ziwiri. Childs, ukugwirizana izi amagwirizana ndi ndondomeko osiyana kapena kuchepetsa chifukwa chosowa aphatikizire onse yopingasa ndi choimirira.