Crowdfunding - ndi ... Zitsanzo za crowdfunding ku Russia

Monga akufotokozera, Intaneti amakhala ndi chida cha ntchito kwambiri. Tiyeni tinene kuti ngati pamaso maukonde akhoza makamaka ntchito kapena zosangalatsa - koma tsopano ndi chuma chomwecho chikhalidwe akhoza bungwe gulu lililonse, kapena kukhala lingaliro kulenga mudzi weniweni "Boom" mu chirichonse chimene iye ananenera.

Chimodzi mwa zitsanzo zabwino koposa za mmene Intaneti kungakhale nsanja wamphamvu gulu chikhalidwe cha anthu ndi crowdfunding. Ichi ndi gulu watsopano, umene unachokera ku West, zaka zingapo zapitazo. izo poyamba, ndithudi, monga lingaliro, pang'onopang'ono atachuluka makampani lonse, buku lomwe, kumapeto kwa 2014 ndi zokwana madola mabiliyoni 5.1 lonse. Ndi ndalama zimenezi zimachokera ndi nambala yaikulu ntchito chidwi, kuyamba akuluakulu, fundraisers ndi zambiri.

Crowdfunding mu Russia, ndithudi, ndi nusu ochepa ndalama izi. Komabe, ngakhale mu dziko lathu kulenga nsanja kuti athe pakati kusonkhanitsa ndalama, ndi kuwatumiza kwa anthu kapena zinthu zina. Kuti ndi kayendedwe, kodi ubwino wake ndi mmene inu akhoza kutengapo mbali - onani nkhani imeneyi.

Ndi chiyani icho?

Tiyeni tiyambe ndi tanthauzo la "crowdfunding". Ndi, ngati inu mwina kale kumvetsa, ndi mawu akuti chingelezi, amene anapanga ndi pophatikizana a ena awiri - khamu (yomasulira - "khamu") ndalama ( «ndalama»). Choncho, ndi palokha, liwu limeneli limatanthauza "chopereka chachikulu cha ndalama zambiri anthu."

Chodabwitsa umene ife zikutanthauza crowdfunding - si zimene anthu anabwera ndi zaposachedwapa. Anthu akhala ankadziwikanso kuti anasonkhana mphamvu (s) pamodzi, mukhoza kugwiritsa ena padziko lonse, wofuna cholinga. Ndipotu, unali nazo kwa zaka zambiri.

Ndipo chinthu ndi kuti posachedwapa anaonekera crowdfunding nsanja mu maukonde, amene ntchito kwambiri ntchitoyo. Tsopano, kuti ndilengeze kutolera ndalama, zokwanira nsanamira monga uthenga maukonde chikhalidwe. Ndipo anthu chidwi "andipeze." Choncho, kwenikweni ndi ndalama anasonkhana pa nsanja ano. Aliyense angathe aperekepo ndi zimene mukufuna. Chitsanzo, amene ntchito crowdfunding nsanja, pali zingapo.

Mwachitsanzo, akhoza kusonkhanitsa njira Muzipereka lachifundo (mwachitsanzo, mankhwala mwana a); monga kuphatikana ndi, kenako mphotho (kumene munthu kupereka ndalama afika mankhwala nyemba kapena kachikumbutso pa kampani pobwezera). Lachitsanzo lachitatu, imene kutolera ndalama, ndiyo yopeza - pamene anthu ndalama posinthana ndi mtengo mu oyambitsa a.

N'chifukwa chiyani icho?

Yankho la funso wa inu mufunira ntchito crowdfunding lophweka. Model ntchito zotolera ndalama zochuluka cholinga ndi choyamba, kudziunjikira wina kuchuluka. Cholinga cha chopereka akhoza kukhala chirichonse - njira ya chithandizo, ndi kusonkhanitsa chida latsopano kugwira chochitika kumasula ndi nyimbo, ndi zina zotero. Izi zidalira pa amene amatenga ndalama, ndipo zimenezi zikutanthauzanji munthu (gulu la anthu).

M'tsogolo, ndalama allocated m'njira, monga izo zinaliri poyamba chifukwa Mwachitsanzo, ndalama ndalama kubwera kwa nkhani imodzi zikugwira crowdfunding (pali zingapo mu Russia), ndiyeno anatumiza kwa malipiro limodzi kwa ogulidwa zida, situdiyo yobwereka ndi zina zotero. Nthawi zina, ndalama akhoza inakhazikitsa ndi Mlengi m'chigawo ndi cholinga kuti iwo adagwiritsa ntchito wawo woyamba. Komabe, mu nkhani iyi, ndithudi, ndalama zimenezi pamwepo.

Kodi ndani ntchito?

Anthu amene amatha kugwiritsa ntchito kwa ntchito zotolera ndalama zambiri Sadadzipangire. eni Resource chinkhoswe crowdfunding (Russian malo komanso), akutenga ntchito kwa aliyense amene akufuna kuyesa apeze ndalama kuzindikira cholinga chake. Komanso osasankhidwa ndi kuwasankha kuti kudziwa ntchito woyenera. Kumene, aliyense nsanja waika yakeyake muyezo umene kusiyanitsa ntchito zingakhale chidwi unpromising. Ndiye ndondomeko akuyamba ntchito zotolera ndalama. Nthawi zambiri, ku mndandanda wa initiators chofunika kuulula mmene ndingathere zokhudza inuyo ndi lingaliro lanu kuti apereke umboni ndi mfundo - onse amene kutsimikizira aliyense kuti ndalama zawo.

ntchito chitsanzo

Choncho, kupanga pang'ono bwino mmene zinthu ntchito, timasonyeza kuti tima- chitsanzo crowdfunding ntchito bwino. Mwina anaganiza, onse amayamba ndi lingaliro. Kuti afike mapulogalamu, amene ndiye anayatsa izo, kusinkhasinkha kukhazikitsa ndi kugonjera yofunsira malo wolera ndalama.

Iye amachita izi malinga ndi mikhalidwe (lamulo) chakudya. Nthawi zambiri pamafunika mosamala kujambula, kodi chofunika ndi m'maganizo a lingaliro lanu amene zingakhale zothandiza, kodi mukupita kukhazikitsa ndi, kumene, komwe ndi ndalama zingati mugone kuti achite ndi lingaliro lake. deta onse kufalitsa pa polojekiti ndipo aliyense angathe kuona ndi kupereka chopereka.

Kenako, kampeni anu angayambe. malo kumene inu nthawi zina za nthawi, imene muli kusonkhanitsa wina kuchuluka kwa ndalama. Mwachitsanzo, mu masiku 30 polojekiti ayenera kupeza madola 100 zikwi. Zikatero, ngati inu imbani 109 000, bungwe kukupatsani kuti kuchuluka kwa kukwaniritsidwa kwa zolinga zanu. Mwachitsanzo, ntchito yanu ayamba madola 73 okha thousand (nedobiraet ndi kuchuluka kale anatsimikiza), amaona si zomveka. Ndalama zimene anthu akutali, kubwerera iwo.

Zitsanzo bwino dziko

Pofuna kumvetsa mmene ntchito m'tsogolo ayenera crowdfunding Russian, tingathe tione zitsanzo zabwino mu dziko - nsanja bwino kwambiri, kutsogolera ntchito yake, makamaka US Ndithudi, izi KickStarter. Nsanja kwa nthawi lonse linakhalapo wanyamula mabiliyoni ambiri chifukwa kukhazikitsa mankhwala ena. Ichi ndi nambala yaikulu chiyambi akuluakulu, ena mwa amene anafika pamwamba kuposa kale lonse.

Kodi chidwi kwambiri m'dera limeneli - choncho chiyembekezo kwa ophunzira aliyense payekha. Tangoganizani zatsopano aliyense, kulenga zokwanira wabwino msonkhano, akhoza kubweretsa lingaliro lake mu moyo weniweni, ndipo uzipereke mankhwala anu. Choyamba, limalimbikitsa anthu kuchita chitukuko, kuti abwere ndi chinthu chatsopano ndi zodabwitsa; Kachiwiri, ntchito monga KickStarter, amakulolani kulenga zinthu zimene angasinthe miyoyo ya anthu abwino. Zikuphatikizapo: zapamwamba zedi, mapulogalamu, zili ndi zina zambiri - onse amene amathandiza ena.

Ntchito mu Russia

Ife ntchito crowdfunding-malo angapo. Pakati wotchuka kwambiri: "Aliyense pang'ono amathandiza", "Tugeza», Planeta.ru, Indiegogo, Kroogi ena. Onse a iwo ntchito ndi ntchito za madera osiyana, ena - ndi Posachedwapa (pafupifupi chaka chimodzi kapena ziwiri). Komabe, malowa ngakhale nthawi kusonyeza zotsatira (buku la ndalama anabwereka). Mwachitsanzo, BoomStarter - 5 miliyoni rubles, Planeta.ru - 10 miliyoni ndi zina zotero. M'zaka zikubwerazi, ngati akatswiri kulosera, tingayembekezere kukula msika wa nthawi 7-9 pachaka. Choncho, tingayembekezere weniweni "Boom" mu chodabwitsa yodziwika monga crowdfunding. malo Russian, zikuoneka, izi kale kukonzedwa.

Kodi kupeza kuchuluka?

Funso kazivutitsa aliyense kutolera ndalama mu njira iyi. Pali zinthu ziwiri zazikulu pano - kufotokoza mfundo ndiponso unansi wake onse. Ndi kwenikweni amphamvu, kopindulitsa polojekiti, muyenera kuganizira mofatsa cholinga chake, mawonekedwe ndi kukhazikitsa mbali luso ulaliki. Koma taphunzira, zimadalira m'mene anthu ambiri mudzakhala inasamutsidwa kuchoka ndalama zawo. Choncho, kukopa m'deralo (osati) TV kwa yokopa awo malonda, inu sanaime.

ziyembekezo

Mwayi anapereka crowdfunding (ichi makamaka njira moyo kwa polojekiti yanu) kutsogolo kwa aliyense wa ife osatha. Chinthu chachikulu - kudziwa ichi ndi ntchito pa lingaliro lake, musadandaule, ngati kanthu zimachitika nthawi yomweyo. Ntchito - ndipo mudzakhala bwino! Zinachitikira ambiri anthu ena akutsimikizira icho.