B2B Njira - ndichiyani? Market zogulitsa, ukulu, misonkhano B2B

Mbali B2B - chimene icho chiri, ochepa mukudziwa, koma aliyense amene anayang'ana kupyolera kulengezedwa kwa wantchito panopa ndi kuwerenga mawu awa: "mu dipatimenti malonda a kampani inayake yaikulu, bwana, chofunika zinachitikira mmunda wa B2B osachepera chaka chimodzi, kulipira mkulu". Ndipo malonda awa ambiri kusindikizidwa. The kutchuka chifukwa antchito awa? Kodi izi makalata atatu chachinsinsi mabodza ndi capacious ndi zimalimbikitsa msika?

B2B - chomwe chimatanthauza, zimene zimaonetsa ntchito gawo lino? N'chifukwa chiyani makampani ntchito m'munda umenewu sidzatenga akatswiri aluso, koma malipiro ndi apamwamba kuposa m'mafakitale ena? Dziwani izi.

Timaphunzila terminology ndi

B2B - icho chiri, chingakuthandizeni kumvetsa decoding wa achidule. Kuseri kwa icho amabisa mawu "malonda ntchito", amene anawamasulira kuti English amatanthauza "bizinesi kwa malonda".

B2B tinganene chiyani ndi lomwe ntchito mabungwe yekha malamulo. Wogula ndiye amagwiritsa mankhwala ntchito zawo, kupanga kapena makonzedwe a misonkhano kwa anthu.

Tinganene za gawo la B2B, ndilo malonda makampani? Zambiri kuposa ayi. Kusiyana pakati pa iwo amaona kwambiri, moti palibe munthu magawo.

Ntchito B2B lachindunji kwambiri, amafuna njira yapadera mu chitukuko cha ntchito malonda ndi khalidwe la zokambirana ndi. Pamafunika mwapadera kwa asilikali kuti dipatimenti malonda.

Kaya ndi msika

Inu mukufuna kuti mudziwe ngati gulu lako ndi membala wa gawo la B2B? Yesani yosanthula ntchito za zinthu zotsatirazi:

• kasitomala amagula mankhwala monga chuma yaiwisi;

• makasitomala amagwiritsa mankhwala monga njira yopanga (makina, ma CD, zipangizo, malo, magalimoto);

• kasitomala ntchito misonkhano ya anu m'kati kupanga mankhwala (kayendedwe, kufunsira, asilikali, IT, malonda);

• kasitomala tsopano ndi kunyeketsa mankhwala anu zofuna zawo (zomangira, mafuta, magetsi, mipando, zipsera).

Ngati mmodzi wa zinthu zokhudzana ndi ntchito yanu, izo zikhoza ankanena kuti kampani ntchito m'munda wa B2B.

Amene ali bwenzi langa

Nthawi anasokoneza B2C ndi B2B misika. Kodi izo, ndi kusiyana lofunika chiyani? chidule Last umaimira "Business kuti Kugula" ( "bizinesi kwa ogula"). Kuti ndi bwenzi la munthu malamulo mu nkhani iyi ndi mapeto wosuta, munthu wamba amene akugula mankhwala (utumiki) ntchito. Mabwana ndiponso anthu ogwira ntchito m'madipatimenti malonda ayenera kusiyanitsa pakati pa madera awa awiri (B2B ndi B2C). Kodi zikutanthauza motani mayendedwe anu?

Pa B2B msika, ambiri mgwirizano mtengo ndi apamwamba kwambiri kuposa m'munda wa B2C, ndi ogula kwambiri chabe ndi woyenera. Aliyense wa Boma la kulankhulana ndi ogula ali pa chiwembu chawo makamaka ndipo amafuna, zakenso njira yapadera. zinthu izi ulembedwe osiyana njira zolinga za ogulitsa, akulembedwa ngakhale gulu la ntchito ogwira ntchito tsiku.

Sankhani ndi angayerekeze

njira ya zochita pa pogula mankhwala - kusiyana waukulu pakati B2C ndi B2B misika. Kodi izo ndi "ugwire," losavuta kumvetsa, tiyeni tione chitsanzo yosavuta.

Tiyerekeze kuti munthu yemweyo zimapangitsa foni, koma ndi zinthu ziwiri zosiyana. Mbali yoyamba ndi - wogula yosavuta foni chingagwiritsidwe ntchito monga njira kulankhulana munthu. Chigamulo amatengedwa mwamsanga, kutengera ndemanga m'magazini otchuka, zitsanzo kutchuka ndi ergonomics. The wogulitsa ndi chikoka pang'ono pa ndondomeko kusankha, monga nthawi kulankhulana, sakhalitsa, ndi wogula akubwera mpaka kugulitsa ndi kale anapanga maganizo.

Koma ngati yomweyi munthu adzachita monga udindo zogula ya telefoni kuphana mu ogwira ntchito, waukulu zinthu kulimbikitsa kusankha ndondomeko, adzakhala zodalirika, chitsimikizo, mtengo wa utumiki, luso Sinthani kapena kufotokozera maukonde yotsatira zaka zochepa. Komanso kusankha nawo adzakhala ochepa kwambiri antchito (IT-katswiri, woyang'anira wothandizira). Apa kulankhulana wogulitsa ndi wogula amapita ku mlingo akatswiri zokambirana ndi pansi njira masiku osachepera pang'ono, ndi chipani kugulitsa mwina kukhudzanso pa chisankho chomaliza.

Chitsanzo chimenechi chikusonyeza bwino ubale mmene zosavuta gawo la B2C. Bwinobwino izo, tinganene kugulitsa B2B, ndi ntchito anzeru kwambiri ndipo kumafuna kudziŵa bwino za kasamalidwe ka mankhwala yake ndi zambiri za malonda yogwira. Pa nthawi yomweyo mu wotuluka B2C ali ophweka mokwanira.

Chimodzi kapena ziwiri

kampaniyo ungatithandizire pa msika limodzi, ndi pa awiri nthawi imodzi. Mwachitsanzo, mabungwe kuyenda, maloya, youma kuyeretsa, kuchapa bungwe, galimoto, yakumadzulo / anthu d, kapena mpweya ntchito ndi anthu onse malamulo ndi masoka. Mu awo choncho, kugulitsidwa lagawidwa awiri malangizo oyenera kugwiritsa ntchito luso malonda.

Pali makampani, amene zatenga okha B2B msika. Kodi kapena amene ali? Choyamba opanga onse zipangizo, kupanga akusowekapo, zida mafakitale. Ndiko kuti, katundu anthu kuti nzika pafupifupi si mukufuna kugula, chifukwa sangathe kupitiriza ntchito.

B2B ndi Media

Onse msika osewera B2B kugulitsa katundu yekha katswiri. Mwa atolankhani ndi mabuku linapereka cholinga cha kupereka mfundo zofunika mu ndondomekoyi. Mwachitsanzo, apadera magazini mlandu, komanso pa nkhani ya kasamalidwe, mmene kukumana, mankhwala, zomangamanga ndi ena. Monga ulamuliro, iwo onse lolunjika pa ntchito yapadera kapena makampani.

Kodi mukupembedza?

Ponena za katundu yofunikayi, bwino ndi zomveka, koma funso ndi lakuti: B2B misonkhano, ndi chimene iwo kuti makampani zogwirizana? Iwo ali ndi misonkhano ya maloya, madokotala, inshuwalansi akuda, okonza, komanso mabogi ntchito ndi alangizi, akatswiri mu ofanana kupanga mafakitale ndondomeko. Nthawi zambiri wabizinesiyo ali pa makonzedwe a misonkhano amene nyengo. Mwachitsanzo, kukonza madenga kwa chipale chofewa, malo.

Kusankha Wogulitsa

Amakhulupirira kuti munthu wamalonda wabwino "ndipo zimaonetseratu dazi kugulitsa" bwana wamkulu mwamsanga bungwe timu iliyonse. Iwo ankanena pafupifupi onse mabogi malonda ndi phindu otchuka akhale luso malonda. Koma kodi, tikaganizira malonda a B2B?

Ndi kwathunthu mtundu wanyimbo osiyana ntchito kale tafotokozazi. Ntchito ndi bizinesi zogwirira ntchito kwa makasitomala kampani zovuta. Ndipo bwana kuchuluka zofunika.

Wolemba kunena zabwino ogulitsa B2B, kuti ndi munthu:

• ndi luso mkulu "konsekonse wogulitsa", ndiye akudziwa bwinobwino ndipo ntchito luso ndi malonda zamaganizo;

• ali akatswiri zambiri anapatsidwa malo (kudziwa mankhwala), kapena zokwanira kukula m'nzeru kuti mu nthawi yaifupi zotheka bwinobwino tichiphunzire.

Ngati ife tiyandikira ndi fanizo masewera a Chess, bwana amagulitsa malonda ena malonda kapena ntchito kampani wanu mwaluso masewera yaitali. Mu gawo la mgwirizano wa malonda mkombero akhoza kukhala yaitali kwambiri, ndipo ntchito ya wogulitsa si mpukutu, wotenga nthawi yochepa (mafoni "ozizira", umafuna, kukonzekera misonkhano ndi zitsanzo). Iye uyenera kukhala maganizo njira, kuganizira masewera mapazi angapo patsogolo ndi kukhala okonzekera zochitika zosayembekezeka.

kasamalidwe Resource Human

Njira yolondola kwa kasamalidwe dipatimenti - chimodzi mwa zinthu chifungulo cha malonda bwino. Monga tanenera kale, mu gawo la B2B ntchito anthu a mtundu wosiyana ndi Choncho, kufupi ndi mtsogoleri wa gulu, ayenera kukhala wapadera. Mu msika simungathe mindlessly kunyamula zinachitikira bwino yosamalira ndiponso olimbikitsa mafakitale ena. Mwachitsanzo, mu nkhani FMCG-makampani woyang'anira za chiwerengero cha misonkhano ndi mafoni, sukhala mphotho zawo. Ndipo m'pake kutero, chifukwa mderali wogulitsa "miyendo imayambira." Koma pamene mankhwala amagulitsidwa ku kampani ina, kuchuluka kwa "ozizira" maitanidwe si kofunika Komanso, ziri zazing'ono, chiwerengero cha osewera mu B2B dera kuli. Motero, zolimbikitsa ayenera anamanga m'njira zosiyana.

malangizo latsopano

Mukhoza kukangana za B2C ndi B2B, izo zinakhazikitsa, zaka malangizo. Koma nthawi kusintha, ndipo, nthawi zambiri, posachedwapa m'malo ndi misika yatsopano, monga C2B ndi C2C. Mu anthu awa adzachita monga ogulitsa, kupereka zosiyanasiyana ntchito.

anthu lathuli ikukula chaka chilichonse. Pafupifupi wokhala ndi improvised pothandiza anthu (telefoni intaneti). Lumikizanani ndi munthu wina mu chigawo cha mankhwala bwino, palibe vuto. Ndipo amalonda, kukhala kuchuluka kwa luso zambiri, zimathandiza okha zikamera wa kulankhula zimenezi, kupanga zabwino ndi otetezeka nsanja kulankhulana maukonde.

Chitsanzo cha pamwamba lidzakhala monga mayiko Intaneti yobetcherana e-Bay, pamene wina akhoza kuyika zogulitsa pa zinthu zake nazo. The okonza malo ankaganiza dongosolo bwino mfundo ndi mavoti kukuthandizani kupeza mabuku oyenda malonda kwambiri ndi ndikupeleka otetezeka. amenewa atavala khalidwe wamba, zinatsegulidwa m'mayiko ambiri. Ndipo pali zinthu zambiri zimene zimachititsa kufotokoza zinthu, gulu la kugula olowa chochuluka. Kapena mukhoza kutenga zinthu wanu ngongole kwa munthu wina.

Kampani analandira azilandira ndi khola kukula ndalama iliyonse kasitomala muyenera kukonza wapadera anu njira. Choncho, kusanthula mozama ndi abwenzi, mapulani ndi kusanthula wotuluka m'tsogolo kuti zachitika kale ndi kiyi bwino kugulitsa kampaniyo.