Anthu yogwira kusankha akuthamanga nsapato "Adidas"

German mafakitale gulu Adidas ndi imodzi yaikulu kwambiri mu dziko kwa kugulitsa zinthu masewera. bungweli lili ndi ogwira ntchito pafupifupi 40,000 ndi otaya ndalama oposa $ biliyoni 10. Mwa anthu kutukuka alibe aliyense yaitali amene sanamve za zovala masewera ku "Adidas" kapena kusekedwa Baibulo lake China "Abibasom".

Kuyambira 1950, Adidas anayamba apeze zambiri kutchuka ndi mbiri pa dziko lonse lapansi. Ichi ndi chifukwa ntchito bwino othamanga kuimira kampaniyo, ndi kasamalidwe woyenera wa kampani. Koma 70 ntchentche za m'ma XX, ndi olimba analowa vuto lalikulu. Iye anafa m'modzi wa omwe adayambitsa wa kampani zaka izi Adolf Dassler. Chachiwiri Mphepo "Adidas" Atsegula oyambirira 90 ntchentche Mu zaka zapitazo, pamene mofulumira chinayamba kulimbikitsa mobisa nyimbo. American rap gulu Thamanga Dmc mu nyimbo zawo mwachangu ankalimbikitsa zothamangira "Adidas" wotsegulira kwa ife mwayi kukuza bwalo la ogula. Kuyambira nthawi imeneyo, nsapato ya kampani German anakhala otchuka pakati msewu, subcultures unyamata. Ndipotu, chifukwa nyimbo wakuda kuyenda mu United States, kampani "Adidas" anatuluka mavuto azachuma.

Oimira odziwika bwino khamu pa msika lero ndi nyenyezi ya mpira dziko, mpira, tennis ndi masewera ena. Choncho nsapato America "Adidas" imalengeza akumwetulira Goliyati chapakati "Houston maroketi" Duayt Hovard. nyenyezi ina lonse lapansi, akuimira kampani pa msika ku Ulaya, ndi Leonardo Messi. Mmodzi wa hitters bwino lero kudziwa zonse, ngakhale anthu kutali nkhondo ya mpira ndi chilakolako.

Nsapato "Adidas" nthawi zonse osiyana lonse ndi chikhalidwe. Chaka chilichonse, kampani German ndi kuthera mamilioni a madola kukhala mitundu yatsopano ya nsapato othamanga kuti adzasintha ntchito ndi kupanga masewera otetezeka. Panthawi imodzi mwa zinthu yotchuka kwambiri ya kampani ndi nsapato "Adidas Porsche". kuoneka bwino, iwo ayenera osati a kampani komanso kamangidwe situdiyo Porsche Design Group. Nsapato "Adidas" ndi "Porsche" ndi abwino kwambiri kuthamanga, gofu, tennis ndi masewera ena. Nzeru mantha-kungolandira insole limakupatsani kuchotsa yolemetsa zosafunika osati wapansi komanso ndi maondo pa maphunziro katundu aerobic kapena mphamvu. Mtengo ndi apamwamba chikopa ndi zipangizo yabwino kupanga kupanga izi nsapato Mipikisano zinchito.

chitsanzo china chimene chafala kwambiri zothamangira "Adidas ZX". Chiyambi cha chitsanzo ichi atenganso mu 80s Mu zaka zapitazo. Monga ulamuliro, nsapato awa ntchito pamene akuthamanga mu mtunda pakati ndi yaitali, chifukwa iwo apangidwa kupereka thandizo phazi, kutakasuka, choncho chitetezo maphunziro. dziko ndi ulemerero mndandanda ZX anadza pa Games Olympic ku Seoul mu 1988. Ndipo ngakhale kuti papita zaka 25, akuthamanga nsapato "Adidas" ndi mbali yofunika ya zovala mwa akatswiri onse akatswiri ndi anthu kutsogolera moyo yogwira.