Adolf Dassler: ndi mbiri ndi chithunzi. The kampani abale Dassler

Munthu aliyense, ngakhale kutali ku dziko la masewera, mu chipinda loka pali chinthu chimodzi kuchokera kotheratu "Adidas" kapena Puma, ndipo apo si munthu amene sanamvepo maina a zopangidwa izi. Ali aliyense ndinaganiza za amene anatsegula kampani ndi chifukwa chake iwo amakonda "kumukweza Kolya m'ngolo" ndi "Pepsi", nthawi zonse yerekezerani? Likukhalira amene anayambitsa mtundu wakhala abale magazi Adolf ndi Rudolf Dassler.

yonena

Adi anabadwa (monga icho chinali kutchedwa kunyumba) mu 1900 ndipo anakhala mwana wachinayi m'banja la njira pafupifupi. bambo ake ankagwira ntchito yophika buledi, ndi mayi wake - pa zovala. Atagonjetsedwa wa asilikali German mu First World Dassler mu nyumba anabwera nthawi yovuta. Dziko oipa, kuchokera kutsogolo apolisi kumbuyo, kufufuma - ndiponso makolo a Adolf kukhala wopanda ntchito.

2, anapeza ganyu, kuti mwanjira apulumuke, ndipo kenako anasankha kutsegula ntchito yake.

Kumasulira malingaliro awo anakwera bwinobwino zovala inasanduka msonkhano ndi tsogolo la kupanga, njinga n'kukhala limagwirira kwa magawano zikopa anyamata ndi atate wake ukugwira kudula nsapato, ndi theka wamkazi wa banja - chitsanzo cha lona lapansi.

M'chigawo choyamba chinkawoneka ngati nyumba slippers. Nsalu kulenga iwo anali yunifolomu ya usilikali, ndi zidendene m'malo matayala pa mawilo a magalimoto. Patangopita zaka zochepa kulipira ganyu ogwira ntchito a anthu 8, kotero tsiku anali kutulutsa awiriawiri oposa 50. Rudolf kuphunzira nkhani zamalonda, ndi gulu la ndondomeko kupanga inalandidwa ndi Adolf Dassler.

Photo anayambitsa zopangidwa ndi wotsutsa

Atatha zaka 28 kukhalira pamodzi pansi pa denga Dassler abale Otsutsa. zomera awo zimamangidwa pa malekezero lina la mzinda. Great kupikisana ndi tinatengera kwa antchito amakampani, ndipo musanayambe kulankhula za kampani ina, iwo anayang'ana pozungulira, kuti angalankhule kwambiri. Kenako Herzogenaurach nalo dzina lake chachiwiri - ". Mzinda wa makosi wopindidwa"

Abale Adolf ndi Rudolf Dassler anafa ndi chiyanjano sizinachitike pakati pawo. Utsogoleri watsopano wa makampani awiri akuyesera kamodzinso kuti funsani mzake. Komabe, September 21, 2009 mu Tsiku la International wa Mtendere, ankaimba wochezeka mpira machesi, iwo anasankha kuthetsa mkangano ndi kubwezeretsa ubwenzi wabwino.

Anthu ena amakhulupirira kuti zochita uyu wagwidwa chifukwa cha mtundu masewera a Nike, amene watenga lalikulu pamsika, koma ziri zoona kapena ayi, palibe amene akudziwa.

Chizindikiro choyamba cha ankapitabe olowa

"Dassler Abale Shoe Factory mu Gertsogenauerahe 'zolembedwa m'ma chilimwe 1924. Adolf Dasler anali munthu woganiza ndi luso mlengi, ndi Rudy - wokondeka wogulitsa. zilembo zosiyana ndi makhalidwe anthu mwangwiro likugwirizana ndi kugwirizana kwa abale.

Chaka chotsatira kwambiri chifukwa cha tsoka chochitika fakitare. Adi mpira chilakolako ndi maziko woyamba nsapato dziko masewera ndi studs. Posachedwa mankhwala atsopano, komanso slippers kusanduka zinthu zazikulu za kampaniyo. Akatswiri, ndicho osewera mwamsanga anayamikira mayiko nsapato, ndipo posakhalitsa gulu la abale anayamba kukuza pa mofulumira kwambiri. antchito State kukodzedwa 25 Chiwerengero cha nsapato chopangidwa anapambana chizindikiro awiriawiri 100 patsiku.

Kutchuka kwa "Adidas": masiku zofunika

1920 - Adolf Dassler analenga masewera woyamba nsapato mu dziko. Linapangidwa pamanja, mayendedwe unachitikira ku khitchini kunyumba kwawo.

1924 - maziko a bizinesi banja Dassler abale '. Pa amasulidwe nsapato ntchito banja lonse.

1927 - kupanga zoweta Chimakula mu "Dassler Abale Shoe Factory", pomwe anthu 25 ntchito. Banja akugula nyumba osiyana kampani.

1928 - masewera nsapato, opangidwa ndi abale nawo pa mpikisano mu Amsterdam.

1931 - Adolf Dassler umabala nsapato kwa tenesi.

1936 - kubadwa kwa mwana.

1938 - Oyamba wa fakitale chachiwiri.

1948 - abale makani, gawo la bizinesi.

1954 - voliyumu ya pachaka wa linanena bungwe "Adidas" wakhala kuposa 450 zikwi.

1956 - The fakitale Norway alandira chilolezo. mtundu nsapato "Adidas" wapangidwa kunja kwa Germany.

1959 - mwana Adi ndi Horst akutsegula kotheratu France.

1962 - zikamera wa tracksuit ndi mikwingwirima atatu.

1978 - Adolf Dassler afa - "Adidas" kampani anayambitsa.

Pambuyo pa imfa yake, kampaniyo inalandidwa ndi mkazi wake Katharina. Pamene panali mkazi wamasiye, lotsogoledwa "Adidas" anali mwana wawo Horst.

The anayambitsa "Adidas"

1948 anasonyeza amapha: njira abale akusemphana ndi kale kukhala ndi nthawi dziko wotchuka kampani "Dassler" sukukhalakonso. Aliyense wa iwo afika fakitale yake, ndipo zimenezi anamaliza, palibe mmodzi wa iwo anali kugwiritsa ntchito dzina Dassler m'dzina kampani yake. Choncho panali kotheratu "Adidas" tate amene anali Adolf Dassler. Wambiri abale tsopano ogaŵikana "pamaso" ndi "pambuyo". Ichi chinali chiyambi cha mpikisano lolimba pachibale-yaitali magazi zaka 60.

Mu chaka chomwecho zina amakula vuto pakati pa abale kukhazikitsidwa ndi kulembetsa wa wotchuka "mikwingwirima atatu" (chosiyana khalidwe "Adidas"). chakuti banja Dassler chizindikiro Poyamba 2 mipiringidzo, ndi Adi anawonjezera wina.

Mu 1949, kampani Adolf Dassler umabala nsapato ndi spikes labala, chotero patsogolo pa Puma mtundu mu mpikisano. Koma chigonjetso lalikulu zinachitika mu 1952 pa masewero a Olympic a ku Helsinki, pamene ambiri mwa akatswiri anali atavekedwa "Adidas" mu nsapato ya kampaniyo.

Woyambitsa wa sportswear mtundu Puma

Rudolf dzina anayambitsa pambuyo iwo anakangana ndi m'bale wake nines lapansi. Inde, mtundu Puma sanali kudzitama kuti pambuyo kugwa za nsapato zake, othamanga ambiri amakonda, koma ena mwa osewera a timu ya dziko mpira wa Germany anatenga kumunda mu nsapato analengedwa ndi Rudolf.

Chigonjetso zinachitika koyamba kokha mu 1952, pamene Dzhozef Bartel, atavala mankhwala mtundu, anapambana akazi mamita 1500. Patatha zaka 2, kupambana wina: cholembedwa dziko kwa akuthamanga pang'ono. Nakayika Haynts Fyutterer anali mu zamasewera ku Puma.

Ndi zodabwitsa kuti ngakhale kuti ambiri otchuka kuti anapambana ndipo parlance amakono, "Miyambo" kampani, wotchuka chizindikiro anaonekera yekha mu 1960.

Kukwera lenileni mu dziko masewera anali pamene mtundu uwu mu 1990, anamasulidwa ndi ana nsapato zosonkhanitsira, pamene kukula lawo lili m'manja mwa phazi la mwanayo.

lero

ofesi mwini kampani wakutsegula yekha mu 1999, zikuoneka, anali ndi mzimu wa mpikisano mu malo oyamba ndi saloledwa kwanthawi kumbuyo mpikisano. Art nyumba ili mu mzinda wa Herzogenaurach, kumene iwo anabadwa abale "wochezeka". Mu Zakachikwi timu French, kwathunthu mutawaveka nsapato ndipo atavala mankhwala mtundu, amakhala ngwazi ya mpira European, ndipo ichi kumawonjezera zina kampani udindo padziko lonse.

Pofika chaka chotsatira, kampani anakhala mtsogoleri Herbert Heiner. Kupeza chizindikiro "Reebok" zina kwalimbitsa kufunika kwake, ndi "Adidas" wakhala chachiwiri otchuka mtundu, kupereka utsogoleri "Nike".

Today ntchito zikuluzikulu za kampaniyo, monga pachiyambi cha chitukuko, lolunjika pa nkhani ya mankhwala masewera ndi kusintha mosalekeza. Pa World Cup, unachitikira ku South Africa, dziko lonse akuonera masewera osewera ndi mpira Jabulani, amene anapanga mtundu wa Adolf Dassler "Adidas".

mfundo zosangalatsa

1. Chifukwa mkangano pakati pa abale akadali osadziwika. Pamene iwo amati, ananyamula kumanda.

2. nsapato ku mtundu "Adidas" anapambana otchuka monga Marat Safin, Lionel Messi, Zinedine Zidane, Muhammad Ali, David Beckham ndi ena ambiri.

mankhwala wamba, "Adidas 'zolembedwa Russia. Iye ankavala ambiri otchuka, ambiri a iwo zinasaina pangano ndi kampani ndipo amalandira ndalama wabwino.

Chipilala ndi makhalidwe a anthu Adi Dassler

Adolf konse akaikwera mu malo oyamba - kapamwamba wakhala anatengedwa chikondi chake chopanda malire cha masewerawo. Kuyambira ndili mwana, iye wakhala akuchita, ngakhale mu m'badwo wa 75 anapita kusewera tennis, ndipo ankakonda kusambira mu dziwe. Mpaka mpweya wake uchoka, Adolf Dassler chinkhoswe mu zochitika za wotchuka mtundu wake masewera.

Mu 2006, mu mzinda wa Herzogenaurach, kumene anayambitsa kotheratu "Adidas" anabadwa, chipilala ulemu wake. Chipilala ili mu sitediyamu dzina lake. Mkuwa Adolf Dassler atakhala pa mzere wachiwiri, kuonera masewera pakati pa amoyo, ndipo manja ake akugwira mpira nsapato, kuti kamodzi anagonjetsa dziko napatsa kutchuka yokonza nsapato yosavuta amachokera kubanja losauka.