"Sketchers" nsapato (Skechers) anatitu omasuka, monga iwo amati? ndemanga kasitomala zamasewera "Sketchers" (Skechers)

Mapazi zonse kukumana katundu, ndi kusankha nsapato bwino n'kofunika kwambiri. Chidendene chimathandiza, matuza, fupa chilema wa chala choyamba, ndi kufooka kwa Chipilala phazi - ndi zotsatira osati nsapato bwino. Zothamangira "Sketchers" amaonedwa kukhala munthu wabwino kwa anthu amene amasamala za thanzi la kumapazi awo. Yotakata mankhwala mzere limakupatsani kusankha mankhwala banja lonse ndi mtundu uliwonse wa ntchito. American mtundu umabala osati nsapato, komanso nsapato, zovala ndi nsapato oimira a ntchito zamanja.

Kodi mtundu wa kampani?

Robert Greenberg ndi mwana wake mu 1992, kukulozani ntchito monga anadzakhala odziwika - ndi lopambana, Kukonza ndi kukhazikitsa nsapato kwa amuna, akazi ndi ana. zaka 3 kenako mu 1995, ku Los Angeles anatsegula sitolo, ndi maalumali imene inalipo olimba mankhwala SKECHERS. Tsopano mtundu amadziwika kuti munthu masiku ano mzere masewera mankhwala. Choncho, nsapato woyamba kalembedwe uyu walowa msika mu 1998.

Lingaliro la chilengedwe zothamangira pa wedges semicircular-soled komanso wa kampani "Sketchers". Cholinga cha kupanga mzere wa nsapato - kukhoza kutulutsa gluteal minofu, kupanga kuyenda.

kampani analowa mu 2000 pa msika Russian. Maukonde lonse la kampani chimakwirira mayiko oposa 100. Zothamangira "Sketchers" lingathe kukopedwa pa MASITOLO OGULITSA CIMODZI CIMODZI mu Brazil, Canada, Japan, Ukraine, Chile, Russia, ndi pa Websites boma la kampaniyo. Malinga ndi lipoti atsopano a kampani, amene amafufuza malo msika, SKECHERS Sales nsapato masewera mu malo chachiwiri (5%), kupereka kampani ya Nike, amene chimachititsa 62% ya malonda okwana zamasewera. Pomaliza ndi msika 4.6% muli kampani Adidas.

assortment

Ndi msinkhu ndi mankhwala kugonana "Sketchers" lagawidwa akazi, mndandanda abambo ndi ana, amene nawonso, ndi kusiyanitsidwa pa ntchito ankafuna za chitsanzo. Ie zothamangira "Sketchers" Akazi ali mu zopereka za akuthamanga, kuyenda, ntchito panja ndipo avale tsiku ndi tsiku.

kampani Directory

• "Sport" - adzapeza mzere kuti lakonzedwa chibwana yogwira. Kutsindika amapangidwa pa opanga yekha kuchirikiza phazi, amene kumathandiza kutambasula minofu ndi kuvulala.
• Panja - gulu ndi kutentha.
• Mawonekedwe akuluakulu - nsapato ndi zidendene chonse.
• "Chitonthozo" - mzere wa moccasins yopanga nsapato kuvina ndi slippers.
• Open nsapato - nsapato ndi pepala phidigu.
• Ntchito Series lakonzedwa kugulitsa nsapato akatswiri. Mu gulu ili pali nsapato ndi zala zitsulo, osakhala Pepala zidendene ndi kapangidwe lalikulu.
• Ndipo akazi ndi amuna angapo ali pamzere kuyenda, kuthamanga, nsapato gofu ndi goflex, amene akufunitsitsa madigiri 360.
• nsapato Ana "Sketchers" anawagawa mndandanda anyamata ndi atsikana; mzere ndi insole mafupa. Palinso twinke gulu - mankhwala ndi wonyezimira zinthu kukongoletsa ndi losonyeza zino.

kampeni malonda

Zoposa makumi atatu "Sketchers" anakhala mmodzi wa anthu otchuka ndi zopangidwa bwino. Marketing machenjerero anathandiza kampani kukhala ndi mbiri msanga. Malonda si ili pa ndime yomweyo ya nyuzipepala ndipo sanali ankaimira mafilimu corny. Kulimbikitsa mtundu katundu nthawi zonse anakopeka nyenyezi dziko.

Mu 2001, pa nsonga ya kutchuka kwake, nkhope ya kampani anapanga Britni Spirs. Chandamale gulu la kampaniyo nthawizonse zakhala achinyamata. Choncho, achinyamata, powona Britney mu pang'ono odziwika zothamangira mtundu, nthawi yomweyo anathamangira kugula nsapato monga fano. Patapita zaka ziwiri, Christina Aguilera anapitiriza kampeni. Amagwiritsidwanso nawo malonda kuti azigula mpikisanowo, zisudzo ndi nyenyezi yausangalatsi. Zothamangira "Sketchers» Chojambula zokwera anthu afalitse Kim Kardashian.

Zokopa chitsanzo, "Sheyp Aps"

Mu 2009, akatswiri a mtundu American akhala ikuchitika chitukuko nzeru - kulenga ndi otukukira kunja chapadera pakati pa phazi wokha simulates kuyenda pa pamalo zofewa. Malonda, alimi amanena kuti kuwonda ku kuyenda mwachizolowezi mu nsapato ya avareji makilogalamu 1.3 miyezi iwiri, komanso kuchepa thupi mafuta ndi bwino kufalitsidwa. Koma, tsoka, America anakhala pa peyala imodzi ya nsapato madola 100, anali kupeleka chodandaula kampani, amene anasonyeza view kuti palibe zotsatira kumanga nsapato awa sanalengedwe. Mu 2013, woweruza boma linavomereza kalasi kanthu umene kampani "Sketchers" kulipira 40 miliyoni. Madola ogula amene amagula wakuti "Sheyp Aps."

Ngakhale kuti kuwerenga ndemanga pa chitsanzo ichi pa malo Russian, mungathe kuona kuti mafupa nsapato "Sheyp Aps" kwenikweni relieves mavuto m'munsi mmbuyo ndi mawondo ndi nthaŵi yaitali mapazi anu.

Zothamangira "Sketchers": Ndemanga

Maganizo a anthu amene anagula kamodzi ndi kuyesa kuvala nsapato za mtundu uwu, inu mukhoza bwino ganizilani zigoli umodzi apamwamba. ogwiritsa taonera khalidwe lawo neubivaem ndi kulemera kuwala. Zamgululi analengedwa ndi oyika mpweya wokwanira ndi insoles antiseptic, kotero kupanda fungo ngakhale atakhala nthawi workouts akusonyeza ulemu kwambiri.

"Pitani mabala" zino ndi makulidwe osachepera yekha ndi wapadera masensa kwa samatha amapereka kumverera izo zifika akuthamanga nsapato. Ana avale gulu katswiri pakalibe abrasions ndi kuvulala. Pa Forum wina amayi anaika chithunzi zitapita zaka ziwiri ntchito zamasewera mwana wake wamkazi, pa yekha, ngakhale adasiya zojambula.

Reviews a anthu ndithu zimaonetsa masewera, othandiza yapamwamba ndi wotsogola zothamangira "Sketchers". Photos mankhwala a mtundu uyu sanali amapereka tanthauzo la chitonthozo kuti ndithe mapazi anu mutawaveka nsapato katundu wa kampani imeneyi.

Zingati kulipira mayiko?

Popeza kampani American, onani mtengo wa nkhani anapangidwa kudzera pawebusaiti yovomerezeka, kumene mitengo chofunika ananena ndalama. Kumene, inu mukhoza kugula mankhwala "Sketchers" kudzera Websites Chinese, kumene ndalama zawo ndi mtengo kwambiri, koma m'pofunika kudziŵa kuti khalidwe la mankhwala amenewa adzakhala poyerekeza ananena malonda ndi boma.

Pa malo US wa chitsanzo yotsika mtengo zothamangira pa mndandanda akazi anali Bob Sunset pa mtengo wa $ 55; Male gulu - wamphamvu ndalama $ 53. Ana mzere akuyamba ndi nsapato ndalama 35-37 USD

zitsanzo mtengo:

• Mu gawo la akazi a nsapato izi Demi calfskin kwa 159 Y. e. ndi zamasewera "Pita gofu" mtengo $ 135.
• Mu gawo la anthu, mankhwala amenewa anali: nsapato mu woweta kalembedwe calfskin chifukwa 175 pa. e. ndi zamasewera "Pita Golf" pa mtengo wa madola 140.
• Pa mndandanda ana kuti pali kusiyana pakati pa mtengo wa nsapato za jombo kwa $ 72 ndi nsapato 65 Y. e.

The zifukwa pogamula kugula "Sketchers"

1. Quality zipangizo. Mwapadera anayamba zakuthupi "rezolayt" pambuyo mapindikidwe wa yekha amatha kutenga mawonekedwe chachikulu.
2. A osiyanasiyana. Nsapato iliyonse kukoma ndi nyengo zosiyana. Osiyanasiyana zikuphatikizapo losonyeza zothamangira "Sketchers" kuti pambuyo kukhala mu kuwala zimatulutsa kuwala usiku. Ana nsapato mzere ukufanizidwa ndi nsapato ku nsapato za jombo.
3. Phindu ka kupereka mtengo poyerekeza ndi kupikisana Makampani.

4. Momwe. Brand amadziwika kuti panambala m'dziko mawu a malonda nsapato othamanga. Zothamangira "Sketchers" - ndi yapamwamba, luso, yeniyeni ndi zabwino kwambiri.