RTB otsatsa malonda - ndi zolengeza mu zenizeni nthawi

Poyamba, waukulu ogwira njira ya malonda anali TV malonda. RTB-luso wakhala chosaiwalika atsopano chitukuko cha ntchito imeneyi pa intaneti. Kukwera inayamba mu 2008, pamene kale "yogulitsa" ogulidwa ndi nsanja malonda a m'malo mwa "ritelo" dongosolo. Aliyense malo malonda anali kuwagula ndi kuwagulitsa ku pompopompo kudzera ogulitsira malonda ndi. RTB - Real Time kuyitana - dzina la kugula amenewa ndi malonda dongosolo.

RTB otsatsa malonda - ganizo

The RTB otsatsa malonda - luso latsopano malonda online, amene amagwira ntchito pa mfundo zolengezedwa yobetcherana koitanira mu zenizeni nthawi. kusiyana ndi kuti malonda amenewa umalimbana chandamale mlendo osati kugula malonda malo pa Websites. Pamene wosuta abwera kumaloku osankhidwa, dongosolo rtb amachita ndi yobetcherana n'kamodzi. Iliyonse rtb otsatsa malonda anagulidwa kwa kugawanika chachiwiri. Kenako, kupereka kwambiri zaphindu kwa makasitomala amawonekera maso malangizo. Ogulitsa pa malo ogulitsira malonda ndi Intaneti malonda. Iwo ayenera m'gulu rtb zikusonyeza.

wosuta kutsimikizika

Kudziwa asakatuli wosuta tinkagwiritsa ntchito nkhani Intaneti nsanja m'manja, etc. Wosuta kuitana chandamale, ngati kwathunthu complies ndi wotsatsa. zambiri zanu za iye nthawi yomweyo kukhala ndi chidaliro. Kudzipatula chandamale omvera (kutsata) limapezeka pa maziko a mbiri za ogwiritsa anonymous anapereka DMP. Kuchuluka kwa dzuwa mu mawu a wotsatsa ali ndendende rtb-malonda. Monga ndondomeko ogulitsira malonda ndi kuti mukambirane pansipa.

Mmene RTB

RTB otsatsa malonda - dongosolo kuti amalola kulankhulana kwa wogulitsa ndi wogula bwino kwambiri. wosuta kamakhala ankafunikadi lengezani, ndi wogulitsa kumawonjezera index mtima kwa malonda ake. Bola ngati wosuta imangolongeza tsamba, dongosolo RTB wokhala ndi yobetcherana mu nthawi yeniyeni. DSP system (akuimira zofuna za otsatsa) kuwunika ubwino ndi kupanga ndalama. Pambuyo pa mapeto a yobetcherana ya amusankha wotsatsa, ndi alendo malo idzaonetsedwa ndi rtb otsatsa malonda ake. "Yandex" Mwachitsanzo, amapereka malonda maukonde ake mtundu wa Kukwezeleza mankhwala.

Chiyambi cha yobetcherana

The yobetcherana limayamba pamene wosuta wayamba otsitsira tsamba osatsegula. Tsamba ili lili malonda unit. Kenako rtb-kuwombola patsogolo mfundo ogula ikhudzire malonda malo. Komanso inati kukula, malo a malonda wagawo ndi malonda mtundu. Komanso opatsirana wosuta ID, amene tsamba ndi yodzaza. DSP-ogula onani nkhani imeneyi ndipo amanena gwero la. Yambani malonda mu malo anapatsidwa. Pamaziko a kukula kwake mitengo, RTB-kuwombola wopambana anatsimikiza. Yobetcherana kumatenga pafupifupi 100 milliseconds. Ndalama pazipita afika malo mbendela, ndipo chimaoneka pa tsamba malangizo.

Ubwino wa njira yatsopano

RTB malonda - m'ndandanda wa phindu kwa otsatsa, owerenga malo.

pakuti otsatsa

1. Kutsata ziri chimodzimodzi chifukwa n'zotheka ntchito muyezo wawo. Izi amachepetsa "akusowekapo" ziwonetsero.
2. Otsatsa amasankha mtengo uliwonse kuganiza, m'malo kugula chipiku pa mtengo.
3. luso kumathandiza kuti asonyeze wosuta, zochokera zofuna zawo ndi makhalidwe, wapadera mbendera.
4. Ntchito luso kumawonjezera malo ndalama malonda.
5. RTB likugwirizana malonda chikhalidwe. Ndi zotheka mlingo osachepera m'munsimu amasonyeza ake sadzakhala kugulitsidwa. Pankhaniyi, mu mawonekedwe miyambo ya malonda ikusonyezedwa.

kwa wosuta,

1. Fewer malonda.
2. Malonda kwambiri woimira zofuna za wosuta, izo zimakhala zosangalatsa kwambiri ndi zochepa kukwiya.

Pakuti rtb-Intaneti

1. Ntchito luso kumawonjezera malo ndalama malonda.
2. RTB si kwathunthu aithamangitse malonda masiku onse, ngati ogulitsira malonda ndi inconclusive, owerenga kuona mbendera ambiri. Monga tanena bwanji si kugulitsidwa ngati osati kuperekedwa mtengo kuposa osachepera anapereka kwa iye.

dongosolo RTB

RTB otsatsa malonda - ndi dongosolo ntchito ndi terminology zomwe nzeru ndi zofunika. dongosolo amagwiritsa mfundo izi:

1. Kuuza Mbali Platfrom (DSP) - nsanja ndi zomwe otsatsa ntchito. Mu nsanja pali mawonekedwe, chimaoneka pamene inu ntchito kuwonjezera-ins pa DSP lapansi.
2. Gulitsani-Mbali nsanja (ssp) - izi ndi makampani amene ali ochita malonda malo pa nsanja malonda.
3. Ad Kusintha ndi kulumikiza Ad - kuwombola kapena malonda maukonde, iwo kupereka malo mogwirizana ndi otsatsa.
4. Data nsanja Management (DMP kapena Data othandiza) - ogulitsa Mbiri Web a Intaneti, amene ntchito mogometsa kutsata.
5. Kusinthanitsa Tebulo - ndi pokha-pa DSP, zomwe zimathandiza kuti kusamalira alipire malonda mu mode ndi zodziwikiratu.
6. DCOP - nsanja zachilengedwe zimene zimathandiza polenga chizindikiro.
7. Ad Yotsimikiza & Brand Protection - dongosolo la mayunitsi malonda pambuyo mayeso, komanso kuteteza zopangidwa.
8. Analytics - kuwirikiza kawiri izi zida kukuthandizani mungawononge ntchito wosuta pa maukonde.