Mayiko Management - ndichiyani?

Tsopano, pafupifupi mayunivesite onse, kaya kuonetsa, ndi madipatimenti oyang'anira. zophwanya ambiri kusankha ndendende malowa mu maphunziro awo, osati nthawi zonse podziwa bwino chimene icho chiri. Ichi ndi chifukwa chakuti mawu akuti "woyang'anira", "mayiko Management" ndi ena ochuluka amakonda zisakuyenda bwino. Choncho m'pofunika kudziŵa malingaliro ndi nanga apindulira kudziwa izi zingabweretse kukhala bizinesi.

Kodi kasamalidwe

Ngati ife kulankhula za tanthauzo, kasamalidwe - izi ndi zenizeni ndipo ankachita okha zochita. Ndi Cholinga kukwaniritsa makamaka cholinga m'munda makamaka a ntchito, kumene kumachitika chifukwa cha ntchito zina ntchito ndi chuma chuma mwachindunji mfundo anakhazikitsa, njira ndi ntchito kasamalidwe. Kumene, chifukwa chakuti tsopano pafupifupi wantchito chachinayi amatchedwa "Bwana-wakuti", izo zimakhala zovuta kumvetsa zimene zonsezi ndi ntchito, ndi mmene zikutikhuzira kasamalidwe lonse. Kuulula tanthauzo lake, ndikofunika kudziwa kuti tanthauzo kwambiri za "kasamalidwe" mfundo monga:

1. Marketing ndi kulosera, kafukufuku msika (makamaka, kumwa ndi kufunika).

2. Kupanga za mtundu winawake wa mankhwala ndi mtengo kochepa, koma ndi ndalama apamwamba.

3. Direct ogwira kasamalidwe.

Features wa Management Mayiko

Pankhaniyi, osati zovuta kumvetsa kuti kasamalidwe mayiko - zimavuta kwambiri mtundu wa kasamalidwe. Ndipo cholinga chake chachikulu - mapangidwe mpikisano, kukula kampani chifukwa chakuti bizinesi yake adzapitiriza kulibe m'mayiko osiyanasiyana. N'chifukwa chake n'kofunika kuganizira yeniyeni zachuma, maganizo, zaziwerengero ndipo ngakhale chikhalidwe makhalidwe a mayiko umene kampani interacts.

Mwachibadwa, kasamalidwe lonse lili peculiarities yake ndi zinthu zenizeni. Kotero, Dziwani kuti akuphatikizapo chimakwirira zinthu zisanu malonda kasamalidwe mtundu:

1. Kufunika kwa kuphunzira, kusanthula ndi kufufuza malo kunja malonda ndi chilengedwe mkati mwa bungwe.

2. njira Communication ndi mwachindunji posankha zochita.

3. implementation mwa ntchito zikuluzikulu za kasamalidwe (mapulani, zolinga bungwe, ulamuliro ndi mgwirizano).

4. Nchito mphamvu gulu ndi makhalidwe a utsogoleri.

5. Mafunso mphamvu ya ntchito kampani (ntchito ndi ogwira, kusindikiza, malonda mwachindunji ndi ntchito kasamalidwe mu general).

Choncho, kasamalidwe mayiko amafuna luso, chidziwitso ndi luso. Tikhoza kunena kuti ichi ndi mfundo zambiri zovuta kuposa "kasamalidwe". Ndipo pa nthawi yomweyo, iwo amasankha kapangidwe ka kasamalidwe mayiko ndi mbali yake yaikulu - kufunika ntchito ubwino ndi mwayi pa nkhani ya malonda, amene adzakhala mogwira mogwirizana ndi mwachindunji mayiko ndi bizinezi.

Sitingathe kunena kuti oimira kuchuluka ayenera kukhala ndi mfundo wosatsutsika. Ntchito m'munda wa kasamalidwe mayiko si okhawo amene ali ndi ena kudziwa ongolankhula ndi luso. Zolingazo ziyenera kukhala anthu kuti adzayenerera mwachindunji kapangidwe ka kasamalidwe lonse, kutha ntchito molondola m'madera onse asanu, iye amanenera. Ndiponso m'njira zambiri luso chifukwa munthu makhalidwe maganizo a umunthu. Choncho, posankha zapaderazi, umene ndiye muzikhala udindo wa woyang'anira padziko lonse, ayenera kukhala mwadala ndi mosamala.