Mayiko malonda Chikondwerero "Cannes Lions". Wopambana wa chikondwerero "Cannes Lions" mu 2015

Malonda Chikondwerero pachaka mu Cannes, France. Koma si kanema mpikisano ndi fotoprezentatsy. Ichi ndi chenicheni kulenga Motani Zimene Zimakhala Zofunikadi, kuimira katswiri wa bwino olemba malonda padziko lonse. Geniuses malingaliro kulenga zikufika chikondwerero "Cannes Lions" awo ambiri pachiyambi, opambana kwambiri, ndipo nthawizina kwambiri nditaona ntchito. Wopambana ndi muyezo malonda ndi chitsanzo kwa zaka zambiri.

Mbiri ya malonda Festival

Iwo kalekale yapangidwa, kuti zisudzo ndi atsogoleri amaitcha kuti mafilimu awo, ndi oimba - nyimbo zawo. Zoyambazo ndi "Oscar", wachiwiri - "Grammy". Koma makampani a malonda ntchito si zochepa luso anthu ntchito. Iwo - yemweyo anthu kulenga ndi wofuna monga zisudzo. Ndipo ngati ndi choncho, chifukwa umenewu palibe wina yapamwamba mayiko mphoto? Ndi mfundo imeneyi ndipo anabwera ndi gulu la otsatsa. Pa nthawi imeneyo akhagulisa nthawi mafilimu m'mabwalo, amene chinachititsa kuti alingalire kupanga umafunika pa malonda. Ndipo anauziridwa ndi lingaliro okonda anaganiza anapeza kuti anzawo. Iwo anauziridwa ndi wotchuka Cannes Film Chikondwerero , lomwe kale bwinobwino nawo kwa zaka 14 ndipo mu 1954 dziko anaona chikondwerero choyamba kwa ndiAmene malonda. Poyamba izo unachitikira osati Cannes komanso Venice, ndipo mu 1977 mpikisano wapeza kunyumba yake mpaka kalekale ndipo umachitika okha basi Cannes.

Golden Lions Festival

Mayiko Chikondwerero "Cannes Lions" malonda ali mphatso yake aziti iyeyu n'ngwabwino. Ndipo n'zosadabwitsa kuti Fano wokondedwa cholinga monga amanyadira ogwirira - mikango. Chiwerengerochi - mphoto kwambiri aziti iyeyu n'ngwabwino antchito onse ogulitsa malonda padziko lonse. Mwachibadwa, zapamwamba kwambiri - mikango golide. mtundu uwu yolengeza malo oyamba a Championship lapansi. Koma "siliva" ndiponso "mkuwa" ndi chimodzimodzi ulemu wa anzake ndi omvera, chifukwa ambiri bids pa loweruza amasankha ochepa kwenikweni abwino.

chiwerengero cha kusankhidwa kumawonjezera chaka chilichonse. Today pa chikondwerero "Cannes Lions" amene timapemphera ndi TV, ndi zokambirana, ndi kunja, ndipo ngakhale malonda wailesi.

Phwando mayiko malonda

Chaka chilichonse mu June mu Cannes, French tchuthi akubwera - kuno masiku asanu ndi chikondwerero "Cannes Lions" malonda. Nthawi iliyonse amaitana 10 000 oimira makampani malonda ndi malonda malonda. Ndi osati mpikisano, komanso nsanja kuwafotokozera zokumana nazo ndi kuthetsa mavuto mwamsanga.

Mu Cannes anabweretsa oposa 16 zikwi ntchito, maganizo ndi ulaliki kupanga chionetsero pa chikondwerero. Komanso misonkhano oimira odalirika a makampani malonda. Ndipo, ndithudi, akuthamanga mpikisano, imene ndi loweruza tsankho amasankha yabwino iliyonse gulu.

Mothandizana za pulogalamu mpikisano wa chikondwerero

Monga mbali ya masiku amasonyeza kudumpha ndi loweruza amasankha opambana m'magulu awa:

• Film.
• Press ndi Panja.
• Cyber Lions.
• Media Lions.
• Direct Lions.
• Kutsatsa Lions.
• Titaniyamu Lions.

Kuwonjezera magulu awa, pali mpikisano otsatsa novice, ndi opindula amene amalembedwa mphoto chikondwerero. mpikisano uwu unachitika mu chimango cha pulogalamu achinyamata, kuphatikizapo komanso madzulo Gala kwa opikisanawo wamng'ono. Komanso, chikondwerero wapereka mphoto "unyolo wa Chaka", "Agency pa Chaka" ndi "maolivi nthambi" (kwa situdiyo yabwino kupanga). Zonsezi ndipo pali mpikisano wa malonda, "Cannes Lions".

Nthumwizo mayiko ndi loweruza

Pa chikondwerero "Cannes Lions" umabweretsa pamodzi oimira makampani malonda ku dziko lonse. Lililonse dziko nawo membala limati 2: copywriter ndi wotsogolera kulenga. Koma loweruza la, pali chimodzimodzi mosamalitsa. akuphatikizapo tichipeza akatswiri pachaka wotchuka kwambiri ndi odziwika m'munda wa malonda ndi malonda la mayiko makumi awiri. N'zochititsa chidwi kuti kukhala kazembe wa loweruza ndi zotheka kamodzi kokha. muyezo ichi, pamodzi ndi yoopsa kwambiri, moona okhwima kusankha ntchito za gulu, kupanga mphoto ya chikondwerero ngati yapamwamba mphoto. Mwachitsanzo, ngati kampani ndingadzapeze "Cannes mikango" si ofunika kwambiri kutchulidwa kwa wina aliyense mwa zinthu zake: mphoto yaikulu - ndi chitsimikizo cha Luso la wopambana wa.

makampani Russian mu malonda Festival

ntchito Russian chaka nawo pulogalamu mpikisano wa chikondwerero. Ndipo anthu athu mobwerezabwereza kupereka yapamwamba mphoto. Mwachitsanzo, ntchito zokhudza bungwe la "Kutuluka dzuwa" amatchedwa "mphamvu andale ntchito" mu 2013, iye wasonkhanitsa ya mphoto: mkuwa, siliva ndi golide mikango asanu.

Chaka chimodzi zimenezi zisanachitike, bungwe Leo Burnett Moscow nayenso analandira "golide" kanema "The mphete chimwemwe", analenga kampani "McDonald Mulungu." Ndipo mu 2011, gulu yemweyo amene anapambana Golden Mkango mu gulu la malonda panja. Motero, kuzindikira ndiAmene Russian pa mlingo lonse - si zachilendo.

Pambuyo pa mapeto a opikisana chikondwerero kubweretsa ntchito yawo ku Russia ndi kupanga ulaliki m'mizinda osiyana kumene mukhoza kuona kuti malonda a m'dziko mwathu muno, komanso ukhalabe-Wopambana wa "Cannes Lions". Moscow, pamodzi ndi St. Petersburg ndi mizinda ina ikuluikulu, ndi malo zonse atagwira mapulogalamu amenewa.

Panja Malonda Chikondwerero 2015

Mmodzi wa kusankhidwa kwambiri ndi kulenga malonda panja. Izi mbendera ndi zithunzi anaika kuzungulira tawoni. ntchito yaikulu - kukopa tcheru. Ndipo mu gulu ntchito, mwina chinthu chosangalatsa ndi kulenga kwa otsatsa onse.

Chaka chino unali nazonso chikondwerero ndipo kachiwiri anapereka zinthu zodabwitsa kwambiri ndipo catchy ntchito mu gulu Panja.

Wopambana mu gulu la malonda panja wakhala Apple ali ndi lingaliro lake la World Gallery anadzipereka kufunika zithunzi anatengedwa ndi foni yanu. The inasonyeza bwino m'mayiko 25. zithunzi zonse ankachita masewera anapanga polojekitiyi Tingaone pa Intaneti kapena malonda TV Apple.

Tikulengeza wotchi njinga yobwereka ku Buenos Aires, anali wopambana wina ku gulu. Ganizo yaikulu ya zikwangwani - amphamvu zachilengedwe kukopa.

Bright chaka chino nominees:

- thumba ana UNICEF akuitanira pothandizira polimbana kuopsezana pa Intaneti;

- malonda Ecofill, inali yowala kwambiri akuimira ndi woimira mkombero kusindikiza katiriji moyo;

- Malonda Honda wogulitsa - Alghanim Motors, amene anasonyeza Izitu n'zovutitsa zooneka odabwitsa umboni uliwonse am'deralo amene asochera kuti ziziyenda;

- Misonkhano Tayang'anani pa ine, ankalimbikitsa azimayi kuti kulekerera nkhanza, ndi ena.

Malonda Chikondwerero "Cannes Lions 2015". opambana

Mu 2015, golide "Cannes Lions" analandira msonkhano, kuwulula lakuthwa zina ndi anthu. Pakati pawo - sotsreklama ukuperekedwa aziwadula maliseche; chimakakamiza pamodzi ndi ntchito ya koka Cola; Olengeza za Museum wa Great kukonda dziko lako nkhondo m'tauni ya Meaux; molankhula kirimu ndi kuteteza kufala kwa khansa ya m'mawere.

Kuwonjezera pa pachimake mavuto mwamsanga anthu pachikondwerero ndipo anati ntchito chabe kulenga. Mwachitsanzo, Anzeru mtundu nditaona msonkhano, ukuperekedwa mpikisano apamtima. Kapena lingaliro wokongola wa Air Asia ndege, zinapanga mathithi ndi kukongola zina Thailand pansi pa kuchuluka kwa alendo. Kapena wokongola malonda Mars, imene ikusonyeza ma CD chakudya cha nyama inayamba amphaka. Chabwino kapena caustic kwambiri ntchito Brewer, imene pali amanena momveka bwino kuti chomaliza cha chaka chatha FIFA World Cup.

Golden Mkango - malonda "Oscar" makampani malonda

The mphoto chaka umabweretsa pamodzi alendo ambiri ochokera m'mayiko osiyanasiyana pa Riviera French. A mpikisano mu malo yaikulu - chotchedwa Palais des zikondwerero neri des Congrès. Izo zanenedwa udindo mkulu wa chikondwerero, ulamuliro osati makampani malonda, komanso zojambulajambula. chochitika "Cannes Lions" chikhalidwe cha ufulu komanso aluso, cohesion ndi apachiyambi, koma kupitirira izo, chikondwerero zimaonetsa Mpikisanowo yosavuta woyenera mlingo wa bungwe mphamvu zokwanira. Chochitika ichi ndi chimodzi mwa zochitika zofunika teni kwambiri chikhalidwe mu France, pamodzi ndi wotchuka Cannes Film Chikondwerero.

Pamwamba pa izi, mpikisano "Theoulesurmer Lions" malonda - ndiko kuchimake kwa msonkhano wa amalonda ndi makampani ntchito makampani malonda, malo kukambirana nkhani zosiyanasiyana ndi njira makampani kupititsa patsogolo chitukuko, nzeru ndiAmene kwambiri zinachitikira mozungulira malo osewerera lapansi.

Choncho umafunika "Cannes Lions" - Ndi mmodzi wa odziwika bwino kwambiri ndi ncthito dziko madyerero. Iwo akhoza kupereka kuyamba kwa oyamba ndi kupitirizabe maina a otchuka. Pa mpikisano zilibe kanthu zimene mfundo kapena ndalama, waukulu chinthu - zilandiridwenso ndi maganizo a kulenga, kulola kupambana kwenikweni zabwino.