Configuring SEO gawo mu injini, ndi chibwenzi malo Chibwenzi ovomereza

Chaka chatha, ife analengeza kutulutsidwa kwa SEO gawo script chibwenzi malo Chibwenzi ovomereza. Bukuli lakonzedwa kuthandiza eni malo kwa ikonza malo awo pansi pa mutu anasankha - malo Mkhristu chibwenzi, malo pa zinthu, malo lathu, etc. pachibwenzi Palinso anali pang'ono asintha kapangidwe ka malo, ndi bwino osanjidwa mwa injini kufufuza.

izi tchito njira zonse zothandiza anamanga mu mankhwala malamulo koyamba, kotero gawo ili palibe zogulitsa amalipiritsa, ndipo ogula onse chibwenzi chibwenzi ovomereza script ndi mwayi kubweretsa malo anu pamwamba olimbana ndi zoikamo kochepa.

Kugwira ntchito ndi SEO gawo ndi chosavuta ndi sikutanthauza luso mapulogalamu kapena kudziwa zina.

Kuti mulinso SEO gawo? Naŵa options zothandiza:

1. Mphamvu anapereka pambuyo Tags masamba malo anu;
2. Kugwiritsa mod_rewrite (gawo Apache ukonde Seva) kwa woyang'anira malo angasinthe malo ulalo. Mwachitsanzo, mungathe kuwonjezera tsamba uthenga view: http://www.domain.name/news/news-title.html
3. Luso mwachindunji malo waukulu wa owerenga malo anu, mwachindunji ndi maulalo mofulumira zotsatira zakusaka ndi malo;
4. polumikiza owerengera.

SEO Nsonga kuika malo:

amphamvu> 1. Kolowera tsamba pambuyo Tags.

Pakuti indexing moyenera anu malo ndi injini kufufuza muyenera kukawerenga pa tsamba lililonse kwa malo opatsidwa Title, Kufotokozera ndi Keywords.

Fufuzani kwa gulu boma mu gawo Zikhazikiko -> SEO Zikhazikiko. kulowa Zimenezi zimathandiza kusintha pambuyo Tags kwa Mabaibulo chinenero onse malo. Kusintha chinenero, kusankha chinenero kwa menyu dontho-pansi ndiyeno lembani Title, Kufotokozera ndi Keywords.

Mukhoza perekani Tags osiyana magulu osiyana a masamba, kapena kusiya awo "kusakhulupirika". Koma kumbukirani kuti zolondola Kwalamulidwa Title ndi Kufotokozera osati kuthandiza alendo anu kuyenda pa malo chibwenzi, koma kulola malo anu kusanja apamwamba muzotsatira.

amphamvu> Title. Pangani NKHANI dzi ndipo onetsetsani kuti monga mawu awa pa tsamba lanu. Desirably, kukula kwa chamutu si upambana zilembo 70.

amphamvu> kufotokoza - angagwiritsidwe ntchito ndi injini kufufuza kusonyeza extradition. lemba ayenera kukhala cohesive, wokongola alendo ndiponso yomveka. Yesetsani mwa zilembo 156, izo amaganizira ambiri Google search engine. The dzi mutu wanu, m'pamenenso kuti wosuta kudina pa izo. Komanso, musaiwale ntchito mawu m'lembali, ndi kuyandikira ku chiyambi lemba la bwino.

amphamvu> Keywords - kusonyeza pachimake zili tsamba. Ngakhale kuti palibe chiletso pa nambala pazipita mfundo zomwe zingagwiritsidwe ntchito pa tsamba lililonse, musati mwachindunji kuposa 10-12 mawu pa tsamba limodzi. Panopa Keywords simumasewera udindo waukulu mu kusanja kwa malo, koma, ngakhalebe iwo ali amodzi oposa 200 zinthu kusanja mu Google.

Zokuthandizani:
- Pangani wagawo ndi kufotokozera (kulongosola) kuti akaonekere kwa inu nokha angafune alemba pa iwo.
- Pakuti kukwezedwa bwino injini zakusaka tsamba ndi kufotokozera sayenera mobwerezabwereza. Mfundo yofunika kwambiri pa tsamba.
- woyenera kusankha anatchula n'kofunika kwambiri Kukwezeleza kufufuza. Choncho, musanayambe kugwira ntchito ndi chipika SEO inu amafuna kudziwa pachimake zamalankhulidwe, limene kudzalimbikitsa malo anu chibwenzi. Kuti tichite zimenezi, lembani mawu amene mukufuna kuona malo anu muzotsatira. Pali zida zina zothandiza kwambiri kusankha nfundo yaikhulu. Mmodzi wa iwo ndi ufulu, - Google nfundo yaikhulu chida (https://adwords.google.com/o/KeywordTool). Pakuti Yandex - Yandex Wordstat (http://wordstat.yandex.ru/).

2. Kukhazikitsa ulalo wa tsamba.

Zofunika Yachiwiri mu kukhathamiritsa la malo chibwenzi ndi luso kulembetsa ulalo kwa tsamba. Chibwenzi ovomereza akugwiritsa ntchito mod_rewrite gawo, kotero woyang'anira malo akhoza nthawi iliyonse funsani ulalo ngati malo yanu ngati wafuna zoyenera. Kuti kusintha maonekedwe a maulalo, kupita ku Zikhazikiko -> SEO Zikhazikiko ndipo onani bokosi lakuti, "Gwiritsani ntchito maluso patsogolo SEO za gawo pa Intaneti."

Komanso kugwiritsa ntchito mawu monga iwo ali ndi utoto pamene anasonyeza muzotsatira.
Musaiwale kusunga kusintha kwanu.

3. Nenani malo

Ngati mukufuna kulimbikitsa malo mu dera wina, dziko, kapena mumzindamo, kudzakhala kothandiza kwambiri Makonda Mbali malo. Mothandizidwa ndi inu mukhoza kupanga dera lanu, dziko kapena mzinda anasankha zotsatira. Mu Woyang'anira gulu Zikhazikiko -> Woyang'anira Zikhazikiko -> Maps ndipo dziko -> Mayiko -> Sankhani mtundu wa malo -> kusankha mtundu wa malo amene mukufuna kugwiritsa ntchito. Mwachitsanzo, mukufuna kuti akonze malo chibwenzi okha Russia. Motero alendo alibe kusankha Russia mu mndandanda dontho-pansi mu kufufuza kapena kulembetsa, fufuzani njira Region / City mu mndandanda dontho-pansi, kusankha Russian. Sungani zosintha zanu. Tsopano pamene boma kapena kufufuza ogwiritsa athanso kusankha kwa angapo zigawo ndi mayiko a dziko lathu.

Mukhozanso kuwonjeza maulalo chapansi (footer) wa index tsamba malo anu chibwenzi. Kuti tichite zimenezi, chongani "Gwiritsani ntchito Buku ena kupita malo okhala a owerenga pansi pa tsamba lofikira malo."

Chapansi adzakondwera Buku okha mizindayo (m'madera mayiko), kumene Intaneti anasonyeza malo okhala, kuti si kanthu zotsatira. Pamene inu dinani kugwirizana adzatsegula mndandanda wa owerenga kwa osankhidwa dera / mudzi / dziko.

4. polumikiza owerengera

a) analytics m'ndondomeko Google
Chibwenzi malo injini malamulo kale zikuphatikizapo analytics Google, ndipo pofuna kuthandiza inu kuona ziwerengero malo, inu muyenera mwatchutchutchu Google Analytics nkhani ID mu gulu boma. Kuchita izi, kupita ku Zikhazikiko -> Zikhazikiko Woyang'anira -> a Analytics Google ndipo lembani munda yoyenera.

Kodi ndingapeze Google Analytics nkhani ID: kulembetsa / fufuzani kwa analytics Google, kupita Woyang'anira mode (boma batani) -> kusankha mbiri (anakhumba malo). Resource dzina munda zidzatanthauza ID.

b) malamulo ina kutsatira
Ngati muli ndi kompyuta chosiyana GoogleAnalytics ngati HTML code, mukhoza pamanja amaika mu ena kutsatira code. Izi zachitika mu gawo kumene zotchulidwa GA code.

SEO malo script gawo Chibwenzi Chibwenzi ovomereza mulinso chilengedwe cha malo mapu (Sitemap.xml), processing 404 ndi ena options zothandiza. Koma ngati woyang'anira sayenera kuchita chilichonse izo, ife sayang'ana iwo mwatsatanetsatane.

Yoyenera SEO ndi kofunika kwambiri chifukwa cha chipambano cha malo. Kamodzi kukhathamiritsa Mkhalidwe ndi kuwongolera malo a malo pofufuza, mungathe kudalira magalimoto nthaŵi zonse injini kufufuza.

Ndikufuna kupereka ochepa limasonyeza zothandiza kuti zinthu zoyenera ndi khwekhwe koyamba malo:
- Musaiwale kuti lowani kwa Zida Webmaster Google (https://www.google.com/webmasters/tools/home), kuwayang'anira udindo wa malo anu.
- Ngati mukufuna tsamba lirilonse la malo si osanjidwa mwa injini kufufuza, ndiye kutseka iwo file wanu robots.txt. Malangizo apa: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=156449
- mudziwe zambiri kwambiri ndi zothandiza kukhathamiritsa koyamba Google angapezeke kuno: http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//webmasters/docs/search-engine-optimization-starter- guide.pdf