Keywords zoipa: mndandanda ( "Yandex"). Universal mndandanda wa mawu oipa ( "Yandex")

Polenga malo Internet posapita nthawi pakufunika pantchito moyenera, imodzi mwa njira ndi ntchito ndi Intaneti contextual malonda: yokonza moyenera malonda, kudula Zopanda akulimbana, zimene mawu monga zoipa (mndandanda wa "Yandex Direct.") .

Ndi chiyani icho?

Mu malonda, n'kofunika kupeza munthu yemwe akufuna kugula katundu anapereka, mwa kulankhula kwina, chandamale omvera, amene adzatumizidwa malonda, mitengo, malonda njira. Mofananamo, ntchito ndi kupititsa pa Intaneti. Pofuna kukopa tcheru kuti cholowa chawo chimakhala Internet ndi eni webusaiti ayamba malonda mu "Yandex. Direkt" ndi Google AdWords. Komabe, mbendera imodzi yokha si kokwanira kuti akonze Kukwezeleza bwino, n'kofunika kukhazikitsa ndi konza malonda anu chandamale wosuta. Izi zikhoza kuchitika pogwiritsa ntchito mawu negative.

Izi anafotokoza mu zotsatirazi. Tiyerekeze kuti ogulitsa makamera ndi zida Zithunzi Nikon mu Moscow. Inu, mlendo ndi pempho kuti, "Nikon makamera Moscow" kudzakhala kofunika kwambiri kuposa munthu amene akuyembekezera "kamera" kapena "Samsung makamera." Kuchita izi, ndipo pali zoipa Keywords - ". Yandex Direct" mndandanda wa Amasunga kunja magalimoto osafunika.

Kodi owopsa kwa malo osati ntchito mawu oipa?

N'chifukwa chiyani kuli kofunika kugwiritsa ntchito mawu kuchotserapo? Ndipotu, anthu ambiri adzabwera ku tsamba lanu, ndi apamwamba Mwina kugula. Ndipotu, zonse ndi zosemphana. Pali chinthu chotero monga "mlingo kulephera." Izi kuwirikiza kawiri "Yandex", lomwe limasonyeza bwanji nthawi zambiri anthu ntchito pa malowo. Ngati tikulankhula 15-20 masekondi, kotero kuti wosuta sanapeze chimene adafuna. Choncho, kufufuza injini wafuna gwero sikuthandiza ndi kuchepetsa mu kusanja. The zophukiranso zambiri, m'munsi udindo wa malowo. Choncho n'kofunika mawu oipa "Yandex. Direct", mndandanda wa tikambirana pansipa.

Mfundo yachiwiri - mtengo wa malonda. Pakuti aliyense pitani pa malonda anu mu "Yandex" inu kulipira ndalama zina. Pofuna kuwononga bajeti adadzonga alendo wamba ayenera kufunafuna kusankha ndi kudula omvera untargeted.

Kodi kusankha zosiyana kwa malonda?

Muyezo zoipa nfundo yaikhulu "Yandex. Direkt" (mndandanda) akhoza kuyika misonkhano iliyonse malonda. Kuti tichite zimenezi, muyenera choyamba amaonetsera zimene ife kugulitsa kapena kupeleka ndi amene.

1. Kuthetsa zolowerana ndi pafupi malonda anu. Chitsanzo yosavuta - mumagulitsa mipando mtengo, koma mipando nkhuni zidole - osati osiyanasiyana wanu, ndiye mawu "chidole" ayenera lembani mfundo negative. Kapena Mwachitsanzo, mumagulitsa conditioners mpweya zipinda. Keyword "mpweya" ndi homonyms - ofewetsa, tsitsi, etc. Choncho, iwo zirinso zofunika "otminusovat".
2. Ganizirani gawo dera. Ngati inu kupereka chithandizo tsitsi mu Minsk, yapadera, cholinga zoipa nfundo yaikhulu mndandanda "Yandex. Direkt", kupatulapo mzinda wa maiko ena kapena zigawo.
3. Namsongoleyo zolemba zosafunika. Ngati muli Internet kuwonetsa kwa Tsitsi zodzoladzola ku Pantene kampani, nadzatonza alimi ena ndi zopangidwa ena. Izi makamaka woona katundu mwanaalirenji - magalimoto, zodzikongoletsera, chifukwa munthu amene akufunafuna "Grand Lada", ndi chodziwikiratu kuti athe kukwanitsa kalasi galimoto.
4. Musakhale mapemphero mfundo ndi mawu akuti "chifukwa chake", "chifukwa", "amene", etc. Monga munthu amene akufunafuna zambiri, "Kodi foni?" Osati kwenikweni ndikufuna kugula izo.

Monga chophweka njira lembani stopwords

Kupeza kuthekera mawu oipa kwa pempho lathu kiyi Wordstat kugwiritsa ntchito kasitomala ku "Yandex". Pofufuza akupanga nfundo yaikhulu Kasankhidwe amatipatsa mafunso zambiri kwa mutu chidwi. Mafunso amenewa atalemba kupambana ndi kuchotsa onse superfluous - manambala, zizindikiro, kusintha "+" pa mizereyi, kusiya chabe mzati ndi mafungulo.

Ndiyeno, "Data" ntchito, kusankha "Text kwa mizati" ticked kutali "Delimited" ndi "Space". Ife tifika mizati zingapo ndi mawu. Phatikizani iwo mu ndime limodzi ndi "Data" dinani "Chotsani Zobwerezedwa". Khalanibe mawu oipa kuwonjezera Giliyadi anali.

Kodi Ine kupanga nawo malonda

Pofuna kuti zosiyana mu uthenga malonda, muyenera kupita Zikhazikiko "Yandex. Direkt" ndi kuwatsogolera pa mbali zitatu:

• limodzi zoipa nfundo yaikhulu mndandanda "Yandex Direct." (pa mlingo wa kampeni lonse);
• Kupatulapo mawu mu Giliyadi anali;
• mawu oipa pa mlingo wa chiganizo chofunika.

Woyamba gulu - mawu yekha, akufuna kugula. Zikuphatikizapo akuti "free," "manja awo", "zimene", "kujambula", "chithunzi", "review", "umboni" ndi ena ambiri. Choncho, wosuta ndi kupempha "zithunzi buluu kavalidwe", "download dongosolo ntchito m'kanyumba kometeramo tsitsi", "kusoka Buluku yekha" sadzaona malonda zovala sitolo kapena kukongola okonzera page.

Gulu lachiwiri - ndi mawu oipa (mndandanda wa "Yandex Direct.") Kulola kudula yekha mitundu ya katundu, zomwe ife sititero. Tinene muli mndandanda wa nsapato ofiira, koma pali siketi wofiira. Chepetsa mawu "chovala", inu simungakhoze, chifukwa kugulitsa muli mankhwala amenewa mu mitundu ina. Ngati inu kuchotsa mawu akuti "zofiira" pa mlingo la msonkhano, wosuta sanapeze inu, ndi nsapato wofiira. Motero, kupatulapo ayenera m'gulu yekha poyerekezera ndi kiyi "kavalidwe". Chifukwa chaichi, "Yandex. Direct" mu "opanda malonda mawu pa" nfundo yaikhulu lotsatira "kavalidwe" kumanzere mbali lemba "Red."

Gulu lachitatu la pempho n'chakuti tsatanetsatane. Mwachitsanzo, pali zopempha zitatu - "ubweya kavalidwe", "Red ubweya kavalidwe", "wakuda mapeyala zovala." Zopempha izi alipo ndi wosuta kupeza chomwe amafuna, mu ndime ya "Mawu akuti" akusonyeza izi:

• "Black mapeyala zovala";
• "Red ubweya kavalidwe";
• "Ubweya kavalidwe - wakuda - wofiira" (kotero wosuta zikuchoka pempho tsamba "ubweya kavalidwe").

m'malo mapeto

Wachisoni Keywords - mndandanda wa, Zokha konza moyenera ndi kusintha search "Yandex Direct.". Mosachotsera tsamba lanu ogwiritsa wamba kudzakhala kosavuta kupita, ndi kufufuza injini pang'onopang'ono kulimira anu sizingawapindulire, mwachitsanzo zosayenera pempho. Kulemba malonda anu molondola ndiponso kuwunika iwo ntchito "Yandex Akatswiri", ndiye Internet malonda adzapereka mukufuna.