Analysis nfundo yaikhulu: sitepe malangizo

Aliyense gwero ali pakati zamalankhulidwe, ndilo oyang'anira mawebusayiti ntchito mawu, mawu ndi links. Kulemba munthu akudziwa pamaso kukhutitsa malo okhutira, muyenera kudziwa kuti iwonso wake, kutanthauza kuti wosuta akuyang'ana kupyolera kufufuza injini, mwa kulankhula kwina, Khadili za kusaka. Kupereka malangizo zofunika pa momwe ntchito, muyenera kumvetsa zimene ndi kusaka.

Mawu ofunika ndi kusaka

Keyword kapena gulu lamawu - ndi chimene ife timathandiza mu mzere Google kapena Yandex. Pa fungulo ili kufufuza injini tithe malo zamalankhulidwe ngale ndi amathandiza anthu amene ali okhudzidwa kwambiri, T. E. zizigwirizana i zakusaka. malo gwero anatsimikiza ndi pomwe nthaŵi zonse, relink, voliyumu ya kulemera Buku ndi ena ambiri. Koma kiyi kumene, kumathandiza kulemba malo zili malemba zogwirizana ndi mawu otchuka kiyi.

kusanthula Zida

Kodi mukudziwa kumene ndi pamene wosuta akufunafuna, ndi zomwe makiyi ntchito zili m'malemba? Inu mukhoza kutenga kope ndipo lembani amene mungaganize zimene mungachite oyenera kuti wosuta akhoza "pagalimoto" mubokosi losakira, ndipo mukhoza wosalira stepi ino ndi ntchito Keyword ku injini kufufuza kutsogolera:

• kwa Google - adwords.google.com;
• chifukwa "Yandex" - wordstat.yandex.ru;
• chifukwa Rambler - adstat.rambler.ru;
• chifukwa Mail - webmaster.mail.ru.

The kusanthula mafunso kufufuza ndi malo a mpikisano akuyamba ndi stepi ino - kukafola mndandanda mawu ofunika.

Search mafungulo

Kudzisankhira kufufuza injini mukufuna kusuntha, muyenera kupita ku misonkhano tatchulazi. Mwachitsanzo, ngati inu kuchititsa kusanthula mafunso kumafufuza "Yandex", ndiye muyenera kukaona malo wordstat.yandex.ru, mwachindunji malo amene mukufuna (a mzinda yeniyeni, dziko, kapena kusankha zigawo zonse) ndi mubokosi losakira kulowa nfundo yaikhulu. "Yandex Analytics" kutiphunzitsa m'ndandanda - woyamba kupatsidwa chirichonse chimene inu anali kufunafuna ndi mawu adalowa, lachiwiri - ndipo amafuna ofanana matanthauzo ofanana ndi amene mukufuna. Plus aliyense mzere adzasonyeza kangati pempho unayamba mu mwezi watha. Mutapeza wotchuka kwambiri ndi wapafupi kwambiri mu tanthauzo chinsinsi chanu ndipo maziko awo ndi zamalankhulidwe pachimake pa malo, ndiye inu kulemba malemba, kugwiritsa ntchito mawu zimenezi.

Analysis a mafunso Google kufufuza ali yemweyo opaleshoni mfundo, koma apa kuona ziwerengero muyenera boma monga wotsatsa malonda. Koma mukhoza kuona osati zofufuza wotchuka kwambiri, komanso mlingo wa mpikisano pa kiyi kufufuza, ndi mtengo pafupifupi pa pitani malonda.

Nkofunika kudziwa kusaka kunachitidwa pa chilichonse chopangidwa, pamene izo zifika ku sitolo Intaneti. Mwachitsanzo, pa malo ndi njanji ziwerengero kumanga themed zokwanira okha mawu "nyundo". Izi ziyenera kuchitika lililonse malo osiyanasiyana.

Kukonzekera zamalankhulidwe pachimake

Mafungulo zofunika molondola kulowa lemba:

• ali ndithu amayambira zosiyanasiyana mawu, kuphatikizapo kulowa mwachindunji ndi kuchepetsedwa pa nkhani kusinthidwa ngati ntchito ofanana;
• fano ayenera muli siginecha ya pempho chinsinsi;
• Chofunika ndi kupezedwa mwa maudindo ndi anasamutsidwa;
• mawu ali yotengedwa lemba molimba mtima kapena zazing'ono.

Mfundo amati lemba limeneli ndinazolowera wosuta ambiri amene tiwerenge. Choncho, chotero zili malo adzachititsa kukukhulupirirani kwambiri kwa kufufuza injini, amene ndikamutenga afufuze pamwamba mzere.

Kugwira ntchito ndi kufufuza

Kotero, ife anadzazidwa ndi apamwamba zili wotchuka malo. Tingatani kuti kumeneko? Kumene ayi. Ziwerengero za zopempha kufufuza ndi amphamvu kwambiri ndipo zikusintha mchikakamizo cha zinthu monga anthu, seasonality, zinthu, ndipo ena. Choncho, kusanthula mafunso kufufuza amafuna Ziwerengero magalimoto zonse, pamodzi ndi kafukufuku.

Choncho, muyenera kuwunika mmene zinthu zasintha pambuyo makiyi gwero la. Kuchita izi, amanena kuti misonkhano polojekiti yawo -. LoadImpact, Energoslon etc. Iwo kusonyeza malo webusaiti muzotsatira kwa inayake nfundo yaikhulu mawu. Mwachitsanzo, kufunafuna "stroymagazin Moscow" - malo 5 pa "kugula zomangira Moscow" - malo 3. Ndipo kotero izo ziri zofunika kuchita pa chilichonse kiyi anasankha. Mwa njira iyi inu mukumvetsa zimene zikufunika ndi zimene muyenera kusintha lemba.

ziyenera a Mwachangu

Njira yabwino kwambiri kuchita Khadili mafunso kufufuza ndi kampeni malonda - "Yandeks.Metrika". Kodi tikuphunzira chiyani nazo izo?

• Direct mwachidule. Malinga ndi iye, timaphunzira amene nfundo yaikhulu (katundu), wosuta anafunafuna nthawi zambiri monga kuchuluka a. Chitukuko malonda angathe kukhala kukonda kwambiri zinthu otchuka, ndipo musawononge mphamvu zosafunika mu kukwezedwa.
• omvera anu. Mothandizidwa "Yandex-Crypt" kuchititsa kusanthula mozama alendo - awo jenda, zaka, chuma chawo (awa deta, timalakwitsa lembani kulembetsa mawonekedwe) monga iwo amakonda kuonera kuposa kudziŵa.
• Kugwira ntchito ndi regulars lapansi. Ndimapereka kauntala "Yandeks.Metriki", mukhoza younikira ogwiritsa zapadera monga anthu amene afikira dengu, anapanga kugula kapena ntchito pa malo kwa mphindi zosachepera 3, ndi ena.
• "Chinkafunika" amapereka wathunthu kusanthula chimaposa monga ambiri nthawi zina, onse boma ndi oziyimila paokha (a wosuta makamaka kapena chigawo chomwe mufuna). Kotero inu mukhoza kumvetsa, amene kopindulitsa zikhudze zakusaka.
• kusanthula Statistical a mafunso kufufuza ayenera kuchitidwa mu tandem ndi kufufuza bajeti kuti anakhala pa malonda. Mothandizidwa "zokhazikitsidwa" akhoza amanena za kutembenuka kwa kudina ndi yokopa malonda.
• Akulimbana aubusa. Ndi ntchito, mukhoza kuyan'ana kwambiri zimene malonda njira kumabweretsa inu alendo, kutanthauza kuti ngati inu konza bajeti ndi ntchito njira yokha ya Kukwezeleza.
• Ziri i chomwecho kwa kusanthula mafunso kufufuza angathe kuchitidwa mu "Google."

Zambiri kusanthula mpikisano

gwero kwathunthu wokometsedwa kusanthula mmwamba ndi pansi ntchito zokhazikitsidwa ndi athandizi wina wodzazidwa ndi atsopano kawirikawiri, akhoza ngakhale khama onse chipatso chilichonse osati mu mafunso pamwamba kufufuza. Zachitikiranji zimenezi? Mwina chifukwa pali winawake bwino kuposa ife. Kodi n'zotheka younikira amenewa popanda chilolezo awo kuchititsa kusanthula mozama mafunso mpikisano 'kufufuza? Inde.

Pali njira ziwiri - mosavuta ndi zovuta. The choyamba - lophweka, koma nthawi zina zothandiza ndi sikutanthauza nthawi zambiri ndi ndalama. Pa Keyword muyenera kupeza kudzera kufufuza injini pamwamba 5 malo oyamba Topa ndi kuunikira iwo pa muyezo awiri - khalidwe la zili ndi magwiritsidwe antchito. Timasangalala kumafuna chidwi, angathe kuwaŵerenga, nkhani, malemba zothandiza apamwamba zithunzi ndi matumizidwe ophatikizika amawu, nyimbo ndi zithunzi, ndi zinthu zina zimene zimadzaza malo. Magwiritsidwe antchito - lingaliro ambiri a gwero la, malo yabwino mabatani, momveka mapu a malo, maganizo, kuthekera kulipira online, batani kulankhulana ndi Intaneti mafoni Baibulo, kuti zonse zimene owerenga kuti: "Tikufuna kupereka inu ndi omasuka zosangalatsa zinachitikira kugula" . Ngakhale aziwakonda wa wosasintha ndi tsamba zosakhulupirira bwanji ngati wosuta adzatsala pa malo anu kapena kupita ku mpikisano.

Ngati inu kuunikira mpikisano mu akwaniritsa zimenezi ndipo anaona kuti muli chirichonse mu dongosolo, muyenera chitani wachiwiri, njira chofunika kwambiri kuwunika malo a winawake.

Kuzama ziyenera a mpikisano

Kuti muchite izi muyenera misonkhano yapadera Chibugariya Mwachitsanzo Inserp, Yazzle ndi ena. Iwo akhoza kugwiritsidwa ntchito amayang'anitsitsa Mkhalidwe onse ndi kachulukidwe anasonyeza malo mpikisano - wokonda ndi kulima malo, chiwerengero cha masamba mu index ndi zaka ankalamulira, backlinks, kugwirizana ikatha zambiri. Kudziwa zimenezi, mukhoza phunziro la kusanthula chomwecho, komanso webusaiti yake ndi kuwona ngati mungathe kupikisana ndi gwero la.

Tiyang'ane maso malangizo

Analysis mawu kusaka mukapambana kwathunthu ngati mungathe mokwanira kuwunika zawozawo. Kuyamba, kumbukirani kuti inu ndinu mwini (oyang'anira mawebusayiti) kwa malo, ndi kuyesera kuunikira motsatira muyezo zotsatirazi:

• Kodi kusala ndi yodzaza gwero ndi kufika?
• Kodi kapangidwe ndimagwiritsa chothandiza bwino kumene alemba?
• Kodi pali favicon (mafano pa tsamba osatsegula), kupanga malo zooneka ndi olimba enawo?
• Kodi kusonyeza malo mu asakatuli pa oyang'anira osiyana?
• Kodi kusonyeza malo mu mafoni Baibulo?
• Werengani malemba onse. ngati iwo momveka, kaya zowaphunzitsa katundu chimbalangondo? Ine ndikudabwa ngati inu mutawerenga izo? Ndi yabwino ngati wosasintha ndi munthu angathe kuwaŵerenga kaya, Mosiyana ndi maziko a tsamba?
• N'zosavuta kupeza anzanu, mawu a yobereka ndi malipiro? Bwinobwino ngati malo mapu?
• Kaya navigation kumeneko? Iwo uli pa tsamba lomwelo ngati wosuta amatha kubwerera ku muzu Directory?
• Kodi kufunsa funso, kusiya ndemanga? Kodi pali dongosolo maganizo?
• Kodi ubwino wa katundu allocated? Ine ndikufuna kugula iwo?
• Kodi pali zokwanira khalidwe mafano? Amaonetsa maonekedwe a mankhwala?
• Kaya mitengo? Ogwiritsa zambiri kusiya malo chifukwa sangathe kuunikira kwambiri pano kapena mtengo.
• Kaya uthenga malonda anawonjezera kugula latsopano kapena ali chakale? Mwina ndiye m'pofunika kuchotsa iwo kuti kulenga wosuta zinachitikira malo akufa?

Kufufuza Zovuta

Kuyang'ana okha mwa maso a ogula ndi potaya mpikisano n'kotheka, mukhoza ukasintha kusintha malo ake mu TOP la zotsatira. Kodi kuchita izo? Kuyamba, lembani zimene chavumbulutsidwa kudzera mwa kusanthula mawu kufufuza anasonyeza ungwiro. Yesani kudzapeza ndi vutolo. Lembani a mpikisano, amene ankaoneka kuti inu ubwino. Yesani kuziika mu ntchito zawo. Mwachitsanzo, kusintha kapangidwe kusintha zina malemba, kuwonjezera zithunzi kapena mitengo.

Pasanapite mwezi kapena iwiri kumbuyo, kupenda zawozawo m'malo mwake pa zofufuza zanu, ntchito zokhazikitsidwa kuvota, omwe amaonjezera wosuta kuti mu nthawi iyi. Inu muone zotsatira kusintha.

m'malo mapeto

Analysis amafufuza SEO-optimizers - njira yodalirika kulimbikitsa malo anu pamwamba. Only ndi kumvetsa mmene "kupopa" malo otchuka ndipo adamfunsa mafungulo, malemba, maulalo, zithunzi ndi zina, monga yabwino wosuta, mmene kumasiyana ndi mpikisano, n'zotheka iyende bwino.